Download - Social Media Marketing Twitter & Facebook
Social Media Marketing Twitter & Facebook
• Your market is already on Twitter and Facebook, you need to be there too.
The Big Picture
• All started many years ago with a website, an 24/7 online brochure.
• Customers to your website, learn about your business, what service you provide, can get contact information, contact you.
• Google, Yola, Yahoo, Intuit.
Publicize Your Website
• Put your URL (web address) on your business card, put on your display ads.
• Directory Listings: Industry Association, other company like yours.
• Search Engine Optimization (SEO): First or second page of search engines, Google, Bing, Yahoo.
• Paid search results.• Banner ads.• Drive traffic to your website.
Blog
• Blog can replace your website.• Most of the time supplement to your website.• Respond – 2 way communications.• You can publish an article, customer can reply.• Customer feels like they can interact, provide
input.• Example: WordPress
Social Network
• Brand as a community member.• Interacting, sharing pictures, sharing movies.• Market, promote, provide customer service.• You just need online access, and an email.• Fast-growing• Easy to get started• Integrate together• Business-friendly• FREE
• Microblog – 140 characters• Post a link to movies or pictures.• Simple• Public• One-to-many• Fans are followers• Re-twitting – all of their fans gets your
message as well
• Not limited to 140 characters• Your can do more with Facebook• Personal accounts and Business accounts are
separate.• “Like” button – Fans• Share – Repost to personal friends
SEO
• Search Engine Optimization• Algorithms: unique per search engines• Architecture • Content• Linking• Keyphrase etc. • Description + Location or region = optimized
keyphrase
Display Ads
• www.iab.net• http://Facebook.com/advertising• Display ad options• Impression, how many ads are view• CPC, cost per click• Ppc, Pay per click• CPA, cost per action• CPL, cost per lead
Seach Engine Marketing - Local
• Local Search Engines• Google, Yahoo, Bing• Submit business to search engine, verification
phone number • For Free• Out of sight, out of mind