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Inaugural Social Media Marketing Summit for Real Estate
Marketing Trends You Need To Know
Erika Lang
November 30, 2009 Toronto
s o c i a l m e d i a
summit
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Social Media Revolution
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Marketing Trends You Need To Know
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“the action or business of promoting and selling products” Concise oxford dictionary
What is Marketing?
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Traditional Media
One to many
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New Media
One to one
One to Many
Many to each other
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On line
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In 2008 ad spending grew by 29% = $1.6 Billion
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Source: Harris/Decima survey Commissioned by the Canadian Wireless Telecommunications Association (CWTA)”
Mobile A new survey finds that 72% of Canadian households now have access to a wireless phone, up from 64% in 2006.
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Smartphone and Iphone subscribers
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In 2009 ad spending grew by 48% = $6 Million
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Source – Nielsen, March 2009
Social Media • 4th most popular on line activity
• 67% are using it
• 10% of all time spent on the internet
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To put it in perspective
New York Times: 2 million papers; 650,000 visitors a day on site
Facebook: 6.5 million visitors a day and growing at 100%
Twitter: 300,000 users a day and growing at 1,300% year over year
Worldwide ad spending is expected to reach $2.2 Billion in 2010
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What is it really? Social Media is Communicating with our peers about things that matter to us.
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Social media works because it is human, personal, conversational
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Social media is like word of mouth – multiplied by a hundred, or a thousand, or a million
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Social Media is about sharing
Networks, Blogs, Video, Pictures, conversations, etc…
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How can we join the conversation?
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A successful marketing campaign
• Queensland Tourism
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Tourism Queensland
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Our Web Sites
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What can you do? Join networks and make connections
Offer something of value
Listen and be interested
Build relationships by sharing
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The best way to use social media is to become a part of social media
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A Realtor’s Video
• House for Sale