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What is Social Media?
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Why facebook?
• 845 million monthly active users
• 483 million login EVERY DAY
• 48% of 18 – 34 year olds check facebook when they wake up
– 28% check facebook on smart phone before getting out of bed!
• 72% of U.S. internet users are on facebook
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You Have an Audience
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Setup Your Business Page
• Must have personal facebook account
• http://facebook.com/pages/create.php
• Use Keywords in description
• Include Address and Phone Number
• Changing to Timeline Format
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What’s a ‘‘Like’’?
• Otherwise known as a Fan
• They like you enough to tolerate you
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FREE ‘‘Likes’’!
• Share on your Wall/Timeline (repeat as necessary)
• Links on your website
• Email signature – Wisestamp
• Invoices/Receipts
• Other social media profiles
• Email current customers/contacts
• Facebook URL: facebook.com/usernames
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Paid Advertising
• Pay Per Click
• Target geographical areas
• Target age/gender demographics
• Target personal interests
• Target friends of current fans
• Sponsored stories
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Bribery
• Contest: Give stuff away
• Charity: Donate for every new ‘‘Like’’
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Now What?
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Content – Identify Your Reader
• Who are they?
• What do they do?
• What do they need?
• You’re an expert. How can you help them?
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Content – Develop Your
Strategy
• Get staff, board, customers, suppliers, and fans involved
• People want to hear real, authentic voices
• People do business with People
• Provide a variety of content
• Analyze your results
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Content Categories
• 40% - Interaction/Engagement
• 30% - User Generated
• 25% - Educational
• 5% - Promotional
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Interaction/Engagement – 40%
• Surveys/Polls
• Share photos, videos, news stories. Ask ‘‘What do you think?’’
– People love to give opinions
• Contest (give something away for answering a riddle)
• Ask for testimonials from customers
• Share issues and ask for advice
• Quizzes
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User Generated – 30%
• Video interviews of customers or staff members
• Staff microblogging of days activities
• Customer testimonials
• FAQs
• Common issues and solutions
• Thank specific customers after project is complete
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Educational – 25%
• History of organization
• Background on products/services & what need you filled
• Background on staff members
• Interview staff or vendors to show how product is made
• Research your organization is doing
• Awards you’ve received
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Educational – 25%
• Upcoming events/seminars
• Government/Political decisions affecting your industry
• Link to blogs, videos, articles related to your industry
• Tips & tricks
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Promotional – 5%
• Unique Selling Proposition – Why are you better than competition?
• Promotional videos
• Links to marketing materials (photos, brochures, videos)
• Featured facts about your products/services
• Testimonials
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Summary
• Don’t Sell. Engage your audience
– People don’t go on facebook to shop
– Don’t spoil the party
• You’re an expert. Help your audience and they will help you