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de nocommerce
massimo burgio global search interactive / sempo
a ecommerce … y vuelta
foro internet meeting point xixon asturias 1 julio 2010
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I drove 1800 kms to log in at my favorite social network: the Nowhere Festival. My community, my family.
(one of my tweets, a couple of days ago)
www.burningman.com
www.goingnowhere.org
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las redes sociales NO son marketplaces.
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web 2.0 2.3D 3.0 4.0 ?.x
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ya no existen consumidores pasivos! cada consumidor también es usuario, productor y participa en comunidades también hay súper-usuarios con súper-poderes: los e-fluencers!
el poder de los usuarios
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online practices and technologies that users adopt to share content, feelings, opinions, experiences,
and the same media. “wikipedia”
”social media isn't about big networks like facebook or myspace, it's about brands having conversations."
“lloyd salmons, IAB social media council”
social media
one step beyond: que es social media
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”social media is definitely beyond participation, it’s about contribution." “massimo burgio, global search interactive” =)
”people helping people finding stuff" “chris sherman, searchengineland / SMX”
social media
one step beyond: que es social media
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step 1: escuchar nuevas formas de marketing intelligence
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step 2: participar nuevas clases de herramientas de marketing
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la necesidad de cambiar paradigma
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nuevas 4P del marketing en redes sociales
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4Ps DON’T para el marketing social
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social media marketing: facebook que?
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source: briansolis.com theconversationprism.com
social media marketing: facebook que?
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estrategias social media: por objectivos
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social media performance por canales
source: cmo.com
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source: cmo.com
social media performance por canales
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social media performance por canales
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social media performance por canales
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source: cmo.com
social media performance por canales
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social media planning: tiempo y recursos
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preguntar siempre a vuestros usuarios
donde? ej. cual es vuestro network preferido? leeis blogs? vais a la web desde casa, vuestros despachos o desde el movil?
que? ej. haceis uso de RSS? que servicios online necesitais desde nuestra web? que applicacion facebook os pudiera ser util? sois interesadod en aplicaciones iPhone?
como? ej. nos pasais feedback sobre nuestra web (producto, servicio)? como podemos amejorar la performance de nuestro call center?
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(acuerdar que) it’s all about the users, but it’s also all about the brand!
clientes + prospects vuestro mercado target
empleados + acionistas vuestra “business family”
proveedores + partners de negocio vuestro “ecosystema” de negocio
competidores no teneis que preguntarle… =)
preguntar siempre a vuestros usuarios
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find your own social way
the best solution for your business?
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gracias! massimo burgio global search interactive / sempo
globalsearchinteractive.net [email protected]
facebook.com/massimoburgio twitter.com/massimoburgio linkedin.com/in/massimoburgio slideshare.net/massimoburgio