Transcript
![Page 1: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/1.jpg)
![Page 2: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/2.jpg)
![Page 3: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/3.jpg)
![Page 4: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/4.jpg)
![Page 5: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/5.jpg)
![Page 6: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/6.jpg)
![Page 7: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/7.jpg)
![Page 8: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/8.jpg)
![Page 9: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/9.jpg)
![Page 10: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/10.jpg)
![Page 11: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/11.jpg)
![Page 12: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/12.jpg)
![Page 13: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/13.jpg)
![Page 14: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/14.jpg)
![Page 15: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/15.jpg)
![Page 16: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/16.jpg)
![Page 17: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/17.jpg)
![Page 18: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/18.jpg)
![Page 19: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/19.jpg)
![Page 20: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/20.jpg)
![Page 21: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/21.jpg)
![Page 22: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/22.jpg)
![Page 23: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/23.jpg)
![Page 24: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/24.jpg)
![Page 25: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/25.jpg)
![Page 26: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/26.jpg)
![Page 27: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/27.jpg)
![Page 28: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/28.jpg)
![Page 29: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/29.jpg)
![Page 30: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/30.jpg)
![Page 31: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/31.jpg)
![Page 32: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/32.jpg)
![Page 33: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/33.jpg)
![Page 34: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/34.jpg)
![Page 35: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/35.jpg)
![Page 36: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/36.jpg)
![Page 37: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/37.jpg)
![Page 38: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/38.jpg)
![Page 39: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/39.jpg)
![Page 40: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/40.jpg)
![Page 41: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/41.jpg)
![Page 42: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/42.jpg)
![Page 43: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/43.jpg)
![Page 44: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/44.jpg)
Facebook Definitions
Affinity
Reach
Engagement
Weight
Time Decay
Measures the relationship between the user and the creator.
The number of followers who view the post on their timeline.
The number of times a user shares, comments, likes or clicks on a post.
The fact that videos score more points than photos, text, or links.
As a post gets older, it loses its points because it is “old news”.
![Page 45: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/45.jpg)
![Page 46: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/46.jpg)
![Page 47: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/47.jpg)
![Page 48: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/48.jpg)
![Page 49: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/49.jpg)
![Page 50: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/50.jpg)
![Page 51: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/51.jpg)
![Page 52: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/52.jpg)
![Page 53: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/53.jpg)
![Page 54: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/54.jpg)
![Page 55: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/55.jpg)
![Page 56: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/56.jpg)
![Page 57: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/57.jpg)
![Page 58: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/58.jpg)
![Page 59: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/59.jpg)
![Page 60: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/60.jpg)
![Page 61: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/61.jpg)
![Page 62: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/62.jpg)
![Page 63: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/63.jpg)
![Page 64: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/64.jpg)
![Page 65: Social Media Marketing for Sustainable Destinations](https://reader031.vdocuments.us/reader031/viewer/2022030211/58a3f20e1a28ab272e8b6865/html5/thumbnails/65.jpg)