Download - Social Media Marketing for Real Estate
Social Media IS the marketing plan
Sherry ChrisPresident and CEO Better Homes and Gardens Real Estate LLCSpeaking at RealTech, Las Vegas 2014
Portals Are Not Your Friend
• “Haven’t they done us a favor?”– They optimize OUR data (SEO)– We pay them for the service
• For now, yes, but…– Price of leads will rise– Quality will fall– ROI 0%– Already happened in Mortgage, Insurance, Travel,
Education and Auto, to name a few.
The Problem (or should I say: “opportunity?”)
• 80% of content about them– Events, neighborhoods, tips, local knowledge,
selling, design• 20% about you– Listings, open houses, just solds, awards
• Who has time for this?
A Lockbox Social Agent
• Has accounts in facebook, twitter, google+, WordPress and YouTube
• Has daily “Them” content in all • Has video for every listing• Listings as Lead Generation “Bait”• Open Houses as Lead Generation Events
Michael Hetzer, [email protected]
www.lockboxsocial.com