Download - Social Media Marketing Campaign
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
Social Media Campaign
1Saturday, 8 November 2008
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
2Saturday, 8 November 2008
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
3Saturday, 8 November 2008
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
Involvelive the social web, understand it, this cannot be faked!
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
Internal: SM GuidelinesStandards of Integrity
Personal responsibility
Confidential information
Personal information
Copyright and trademarks
Conflicts of interest
Know your limits
Be yourself
Respect your colleagues and audience
Be accurate
Converse and give feedback
Priority of regular work commitments
Media training
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Industry Tracking7Saturday, 8 November 2008
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RSS of industry related news8Saturday, 8 November 2008
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Social Bookmarks9Saturday, 8 November 2008
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tracking comments11Saturday, 8 November 2008
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
CreatePrepare your Social Media Assets
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
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ContentDepth of contentCreated in IsolationOne-to-many
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
DiscussNo conversation around your campaign? Then it may as well not exist
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
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DistributionDiscover friends, linksNot long conversationsNot depth of content
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FilterLink, not host of contentCitizen EditorSecondary Content producer
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Consumer Complaints
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Consumer Complaints
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
Promoteactively, respectfully, promote the content into the networks
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
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Widgets/RSS for Citizen ‘Free’ Advertising
WidgetsCitizen AdvertiserPromotes Ripple EffectLive updates of campaign
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
API (Sales)Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com traffic comes from their API.
Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million.
eBay: 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually.
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Social Media Campaign
Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected] OF ROCKETON
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
DAVID ARMANO
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
Measuremonitor, iteratively develop & respond or be damned!
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
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Technorati Charts Social Media News34Saturday, 8 November 2008
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Technorati Charts Social Media News34Saturday, 8 November 2008
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Blogpulse: Trending Keywords35Saturday, 8 November 2008
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Trends36Saturday, 8 November 2008
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Trends36Saturday, 8 November 2008
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Newsletter and RSS measurements37Saturday, 8 November 2008
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Integrated Social Networks with CRM
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
40Saturday, 8 November 2008