Download - Social Media Marketing
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Social NetworkingWhy it is for you!
Presented by:Debbie Gioquindo
Hudson Valley Wine Goddesswww.hvwinegoddess.blogspot.com
Twitter – hvwinegoddessFacebook -
http://profile.to/hvwinegoddess/Linked In
http://www.linkedin.com/in/debbiegioquindo
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Confused………Overwhelmed ………
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Social Media Overview• My Space – primarily aimed at youth, giving them the opportunity to
relate to brands and bands, as well as self-express. 85% are over 18 yrs old.
• Facebook - Over 55,000 regional, work-related, collegiate, and high school networks. More than half of Facebook users are outside of college. The fastest growing demographic is those 25 years old and older
• Twitter - micro blogging 140 characters or less
• Blogs - establish credibility and familiarity on a subject. Write on what they are passionate about
• StumbleUpon - discovers websites based on your interest
• Digg - content sharing (articles and websites of interest)
• YouTube - video sharing
• Flickr - photo sharing
• Linked In - network of trusted contacts
• Podcasting - audio info available for download on a subject of your interest
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Social Media Facts• 752% growth in Twitter• 91% Digg growth in 2008• 95% reporters have blogs• 600K new Facebook users each day• 77M web users read blogs• 184 new blogs in 2008• 30.1 M users Linked In• 3B images on Flickr• 100M videos are viewed daily• 46% business put marketing $ on Social
Media
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Social Media – What it is
• Permission based communications• Cost effective• Long tail marketing• Humanizes you and your brand
– You become a knowledgeable expert on your brand.
• Build and promote your brand• Create loyal connections, create
relationships• Customer engagement• Speak to people with common interests• Networking
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Social Media – What it is NOT
• Push marketing• A place where you only speak• Aggressive sales• A replacement for your current
marketing
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How to embrace it
• Claim your name• Monitor your name • Be prepared
– Know your online identity– It’s not about you– Don’t jump in and promote your products– Read and learn first – observe, get a feel– Don’t mix business with pleasure – keep
friends and family profiles separate– Be positive– Go slowly
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Linked In
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Bloggers
• Bloggers are writing to communicate their distinct perspective on a topic.
• Bloggers are not journalists: Bloggers write because they are passionate about a particular topic.
• Don’t just comment on some ones blog, don’t pitch, get coverage and leave.
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Blogging and why• People want to know about your
knowledge• Interested in what is going on at your
Business– New Product– Event– New Sale
• Blogs can be interactive ‐ people can leave their comments and participate with your blog
• Blogs rank highly with the search engines.Google can easily index blogs due to built‐in SEO
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• Some provide commentary or news on a particular subject; others are personal online diaries
• Typically combine text, images and links web pages and other topics related media
• Generally readers can leave comments in an interactive format
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What can a Blog do for me?
• Be a relaxed voice for your company
• Engage more closely with your audience
• Relational Marketing help build a relationship with your buyers
• Help manage your online reputation • Search Engine Google loves a
Web site with fresh content
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You should start a blog
• IF, You can create one that has a unique message
• IF, It will deliver value‐driven posts and commentary on a regular basis
• IF, You realize it is NOT a substitute for a marketing campaign and results come inthe long term
• IF, You are committed! - post at least twice a week.
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Facebook home page
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Facebook – what I am saying
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Facebook Page
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Facebook group page
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• Micro blogging 140 characters or less• Create an audience around your
expertise or interests– You can have more than one twitter
account– One for personal interests– One for business
• @ directs a tweet to another person• RT – means retweet a post• # - hash tag used to identify comment
topics or trends• DM – private message to user
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Twitter use
• Tweet – twitter only becomes valuable, fun, educational if you get involved
• Look for people or business that interest your or have similar interest.
• Get in the conversation
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Twitter Applications and search tools
• Tweetdeck• Twirl • Twitteriffic• Twellow – twitter directory sorted by
occupation• Just Tweet it – A twitter directory sorted
by interest• Twubble – find people with your interests
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Ning
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Who is talking about you
• Monitoring who is talking about you– Google Alert– SocialOomph.com– Radian 6– Trackur– SM2– Monitter- twitter mentions– Yahoo Sideline – Lazy Feed