Download - Social Media London - B2B Content Marketing
![Page 1: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/1.jpg)
SOCIAL MEDIA FOR B2B CONTENT MARKETING
Marian Cramers
Salesforce Marketing CloudSenior Consultant@Marian Cramers
![Page 2: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/2.jpg)
Marketers spend over 25% of their marketing budget on content marketing. (B2B Marketing Insider)
91% of B2B marketers use content marketing. (Content Marketing Institute)
78% of consumers feel that organizations behind the content are interested in building good relationships. (TMG Custom Media)
![Page 3: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/3.jpg)
#1 in Social Listening #1 in Social Publishing #1 in Social Advertising
Owned/Earned Owned/Earned Paid
![Page 4: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/4.jpg)
Pratt & Whitney gets a 10,000 foot view of their online community
Discovered 1000s of pilots & aircraft manufacturers talking on the social web
Created PT6 Nation to centralize and drive discussion
More than 30,000 members and 55,000 unique visitors
![Page 5: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/5.jpg)
Ford Builds A Network of AdvocatesCreated 1st Social Car Launch with Ford Explorer
Built Ford Social, a community for insider info & ideas
Empowered dealerships to publish, analyze & update social content
#2 company for global social mentions
![Page 6: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/6.jpg)
Engage with power users and enthusiasts
Specialized forums for expertise on product segments
Realized positive ROI from social media efforts
Caterpillar Tracks B2B Social Media ROI
![Page 7: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/7.jpg)
Increased revenue by $4K in 5K partner salons totaling $20MM
Created 21MM impressions and 2.2MM engagements
Listening for conversations about salons, products & marketing
L’Oreal Drives Growth With Social
![Page 8: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/8.jpg)
How Salesforce Marketing Cloud Gets Blog Traffic
![Page 9: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/9.jpg)
Social Media Marketing for B2B
Listen to over 600 million social sources for point of need conversations, marketing opportunities and feedback on the products/services you offer
Publish engaging and interactive social content that will win people over – and win their business – and extend that content to the greater web
Connect with prospects and industry influencers on their preferred channels to build relationships, gain valuable insight, and encourage further brand adoption
Turn best performing content into compelling social ads proven to reach the right audience and get more exposure for your B2B company
Integrate with CRM technology to build and maintain comprehensive social B2B customer profiles and scale social across your entire organization
Track the success of social content and campaigns in real time, and use this data to adapt marketing strategies and adjust your business offerings
![Page 10: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/10.jpg)
Social Media is not disruptive for B2B
![Page 11: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/11.jpg)
How are Companies Approaching Social Media?
![Page 12: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/12.jpg)
![Page 13: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/13.jpg)
Social Media is big...
![Page 14: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/14.jpg)
![Page 15: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/15.jpg)
![Page 16: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/16.jpg)
![Page 17: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/17.jpg)
... but the need to scare companies into using social media only shows your lack of imagination
![Page 18: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/18.jpg)
Social shouldn’t live in isolation
![Page 19: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/19.jpg)
Insights Ecosystem
Trends (predictive), Influence
Sentiment (Chinese)
Sentiment (Dutch)
Demographics
Trends (People, Places, Things)
Leads, Service, Sentiment, Trends
Sentiment (Emotion)
Trends, Influence
Leads, Service, Sentiment, Trends
Link Multi-Language: Sentiment (9-langs incl Dutch, French, German, Italian, Russian), Sentiment by Topics
Sentiment (English, Italian, Portuguese, Spanish)
Sentiment (Japanese), Trends
Leads
Sentiment (Japanese), Trends
![Page 20: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/20.jpg)
100 Unilever brands publish social content to over 1,000 social channels globally
The Dove Sketches Command Centre supported the campaign to over 160 million views, 19 Lions at Cannes
![Page 21: Social Media London - B2B Content Marketing](https://reader036.vdocuments.us/reader036/viewer/2022062513/554efb54b4c90547648b4c40/html5/thumbnails/21.jpg)
Thank you!Contact us at www.salesforce.com/marketing-cloud