Download - Social Media in the NBA (in progress)
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SOCIAL MEDIA IN THE
NBA
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WHO USES SOCIAL
MEDIA?
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THE NBA USES SOCIAL MEDIA
THE NBA USES A WIDE VARIETY OF SOCIAL MEDIA TO SPREAD IT PRODUCT TO FANS ALL ACROSS THE WORLD.
THE NBA INSTAGRAM ACCOUNT ALLOWS 812,000 FOLLOWERS TO SEE IMAGES FROM ON AND OFF THE COURT . IT ALSO ALLOWS THE NBA TO POST PROMOTIONAL PICTURES FOR UPCOMING MATCHES/EVENTS
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CLUBS USE SOCIAL MEDIA
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PLAYERS USE SOCIAL MEDIA
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FANS USE SOCIAL MEDIA
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WHAT TYPES OF SOCIAL
MEDIA ARE USED?
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YOUTUBE
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POSITIVE INFLUENCE OF
SOCIAL MEDIA
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FAN INFLUENCE – ALLSTAR WEEK
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FAN ACCESS TO SCORING AND INFORMATION
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FANS ACCESS TO PLAYERS KOBE DURING PLAYOFFS
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JASON COLLINS
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NEGATIVE INFLUENCE
OF SOCIAL MEDIA
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KENDRICK PERKINS deletes twitter after taunts from fans
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CONCLUSION