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Hi, I’m Gavin
Social Media Manger@gavinbaker
gbake.com
10 12 09 // #smcgreenville
Social Media in the Enterprise
Gavin BakerRuby Tuesday, Inc.rubytuesday.com
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INTERACTIVE
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BACKGROUND
• Founded in 1972
• 901 Locations Worldwide
• 845 US locations (672 Company Owned)
• 140+ million guests each year
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• Largest Stadium in North America - 107,282 seats
• Annual Ruby Tuesday guests would fill 1,301X
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LOCATIONS
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ORGANIZED
“Social media lands in the hands of communications in 50-60% of companies, 25% put it in marketing, and in the rest it's wherever
the original evangelist works."-Andy Sernovitz, GasPedal
VS.
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NOT JUST SOCIAL
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DISTANCE
Images by David Armano // darmano.typepad.com
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paradox
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Education
• social media cheat sheet
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."#$%&'$2-)5%#-$"2:'%2*'-,)'#"2.-53#-$"2'"6';"5*.:'<$#-35).:'7$*)".'%2*'%3*$"=> ?
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,$.-"59:'$2*3.-59'85"3<.:'%2*'#"22)#-$"2.0'+"22)#-$"2.'%5)'5)%&'43.$2)..'5)&%-$"2.,$<.0''
gavinbaker / gbake.com /
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Social media enables word of mouthon steroids
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MENTIONS EVERY MINUTE
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• twitter search result page
• yelp mentions
849 MEMORIES
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1,000’S OF OCCASIONS
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METHOD
Awareness TrafficEngagement
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THEY TALK ABOUT..
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What they ate/drank
THEY TALK ABOUT..
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What they ate/drank
If they are coming/going
THEY TALK ABOUT..
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What they ate/drank
If they are coming/going
If they had great/poor service
THEY TALK ABOUT..
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What they ate/drank
If they are coming/going
If they had great/poor service
If their server is/was attractive/ugly
THEY TALK ABOUT..
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RESPONSE
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“As companies accelerate their social support efforts, responding to customers in public reinforces the behavior of complaining to
everyone they know” - Jeremiah Owyang, Altimeter Group
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REFERENCES
• http://en.wikipedia.org/wiki/List_of_stadiums_by_capacity
• http://www.flickr.com/photos/alish863psu/3074250291
• David Armano - http://www.flickr.com/photos/7855449@
• http://www.flickr.com/photos/54732467@N00/591447706/sizes/o/
• http://www.flickr.com/photos/d_vdm/1599857462/sizes/o/
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Thanks, ask away!
Social Media Manger@gavinbaker
gbake.com
10 12 09 // #smcgreenville
Social Media in the Enterprise
Gavin BakerRuby Tuesday, [email protected]
facebook.com/rubytuesday