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Social Media in Emergencies: risks
and challenges
Anahi Ayala Iacucci
Senior Innovation Advisor
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WHY SOCIAL MEDIA?
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Information Ecosystems
•What tools each actor uses , how and why
•Who are the actors involved in the information exchange at all levels
•Who are the influencers in the information exchange
•Who are the trusted sources of information
Trust Influence
Tools Actors
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What happen when an emergency strike?
Infrastructure
Tools
Actors
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Use it all!
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BEYOND INFORMATION
EXCHANGE
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Earthquake in China, 2013
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Earthquake in Haiti, January 2010
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Eruption of the Mount Merapi volcano in
Indonesia in 2006
Eruption of the Mount Merapi volcano on Java, Indonesia in 2006
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Tzunami and Earthquake in Japan, 2011
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The organized anarchy of emergency
response
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WHAT’S MISSING?
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Who’s missing?
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AND HOW ABOUT DATA?
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