Download - Social Media in action with the Houston Zoo
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Houston Zoo Social Media Case Study:When Online Marketing goes WILD!!
http://www.flickr.com/photos/16638697@N00/272814244/http://www.flickr.com/photos/cybertoad/3224699416
Ed Schipul // Schipul - The Web Marketing Company // [email protected]
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What we’ll talk about:
•Storytelling
•Real World meets Virtual World
•Online Community (isn’t for the birds)
Find this presentation:www.slideshare.net/eschipul
http://www.flickr.com/photos/sulla55/3305169516
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1.6 million visitors / year4,500 animalsEstablished in 1922
http://www.flickr.com/photos/gsloan/1279044167
www.houstonzoo.org // www.houstonzooblog.org // www.flickr.com/houstonzoo // www.twitter.com/houstonzoo
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Markets are Conversationswww.cluetrain.com // 95 Theses from 1999
www.flickr.com/photos/herselfsphotos/945412753
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Social Media to tell a Storyhttp://www.flickr.com/photos/cybertoad/3211981392
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So my point is...
1. Message 4. Plot
2. Conflict 3. Characters
4 Elements of Storytelling
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Celebrating the life of Mac, the baby elephantwww.houstonzooblog.com
•Mac naming contest (7500 entries)
•Mac’s birthday card contests
•Elephant adoption packets (thousands sold and increased awareness)
Mac the baby elephant (2006 - 2008)
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Embeddable pics and videos
1000’s of personal Stories
http://www.houstonzoo.org/herpesvirusresearch/
Research Fund Drive
Helping a Community heal after a tragic losswww.houstonzoo.com/mac
http://www.youtube.com/user/houstonzoo
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2008: Year of the FrogCombining Online Storytelling with Real World calls to action
Conservation Blog
Frog videos to share
Calls to Action
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Houston Zoo Frog Blogwww.houstonzooblog.com/frog_blog
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Real World meets Virtual World
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Houston Zoo on Facebook (www.facebook.com) www.facebook.com/pages/Houston-Zoo-Inc/15008187525#
Strong fan following
Visual announcements
Fan photos
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Planning an Online Fan Photo Day at the Zoohttp://www.houstonzoo.org/photographyday/
37 ‘Yes’36 ‘Maybe’
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Facebook Ads - A big bang in a small packageChildren’s Museum of Houston (www.cmhouston.org)
s
• Integrated newsletter sign up campaign• Hundreds of email adds / Over one million impressions• Under $400 in paid ads
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Harnessing the User Generated Content madness
http://www.flickr.com/photos/sulla55/3402883279/
http://www.flickr.com/groups/houstonzoophotooftheweek/
http://www.flickr.com/groups/houstonzoo/
http://www.flickr.com/houstonzoo/
The power of visualization on Flickr (www.flickr.com)
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Online Community Buildinghttp://www.flickr.com/photos/imelda/1317211500
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Twitter includes others in ongoing dialogueHouston Zoo on Twitter: www.twitter.com/houstonzoo
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Houston Zoo pals growing their own networksContinuing the Mission and the Online momentum
www.twitter.com/RhinosIRF
www.twitter.com/krussohzg
www.flickr.com/photos/rhinosirf/
www.youtube.com/user/IntlRhinoFoundationhttp://intlrhinofoundation.wordpress.com/
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Let’s review:
•Pick your charactersand tell your Story
•Combine online and offline events and promotions
•Pay attention to youronline relationships
Find this presentation:www.slideshare.net/eschipul
http://www.flickr.com/photos/billtex48/2178056762
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Can we help you? Let us know!
Ed Schipul // CEO
Email: [email protected] Personal blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul