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Social MediaSocial MediaRisk vs. Rewards
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We want it NOW. FAST. IMMEDIATELY.
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Connecting Online
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Humanize Your Brand
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Understand Brand Perceptions
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Buzz Chart by YouGov
Understand Brand Perceptions
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The Huffington Post
Understand Brand Perceptions
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Customer preference
Quick Access to Many People
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“I just watched a plane crash into the hudson riv [sic] in manhattan”
Quick Access to Many People
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Increase Brand Awareness
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Increase Brand Awareness
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Reduce Marketing Expenses
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Increase SEO/Web Traffic/Subscriptions
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Recruit and Screen Potential Employees
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Who is using LinkedIn?
Research and Collaborate
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Build Credibility
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Negative PR
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The Power of One
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Employee Voice
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Viruses or Worms
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Distraction for Employees
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Disclosure of Proprietary Information
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Face to Face Communication Diminishes
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Not following the right people
Not Following the Right People
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Not Monitoring the Conversation
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The New Media
Half Baked Foot in the Door
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SUCCESSPlan
Educate and TrainListen and Respond
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Is Social Media Right for You?