1. SOCIAL MEDIA:Grow your online audienceGrow your businessBernia Wheaton

2. SOCIAL MEDIA:Grow your online audienceGrow your businessBernia Wheaton 3. SOCIAL MEDIACOMMUNICATIONSocial Media for Business 4. BEST PRACTICESSocial Media for Business 5. BE SOCIAL 6. BE SOCIALProfile PhotoCompany ProfileHeader/Cover PhotoLocationWebsite linkFollowers/Fans 7. GROW YOUR AUDIENCEGet Connected Geographically Industry Special interest News & Media Thought Leaders Competitors Pay Per Click marketing 8. PAY PER CLICK MARKETINGPros Cons Failure doesnt cost adime Highly effective atreaching target audience Permission based Expands your REACH Accelerates growth Small budget Success = co$t Learning Curve Need to know yourdemographics 9. LISTENTHEN CURATEListen Topics, Trends, FrequencyCurate contentParticipate in conversationsReach out to Thought LeadersShare 10. POSTINGMake timeFrequency | EtiquetteSchedule your postsClear & ConciseText, photos, sound, videovarietyAccuracy! 11. PROMOTE YOURSELFMake sure you can be found online Website links Email signature Print material Office signage 12. TRACK RESULTSKnow your demographicsUse Insights and Analytics Time of day Text vs Photos Comments vs Questions 13. OUTCOMES0 500 1000JanuaryFebruaryMarchAprilMayJuneLikes$- $10,000 $20,000 $30,000 $40,000 $50,000JanuaryFebruaryMarchAprilMayJuneRevenue 14. Bernia Wheaton519-274-4651bernia.wheaton@sympatico.ca