Wayne Kurtzman
[email protected] November, 2013 @WayneNH @NH_DI
#IDODI
@NH_DI Facebook.com/NHICC
+New Hampshire Destination Imagination
http://www.personalizemedia.com/the-count/
Welcome Using What? Keep Updated With Teams More!
What is social media?
What are the kids using and why?
What is NH Destination Imagination Using and Why?
How can I use social media to keep updated?
Hashtags, tools and more
How can I use social media with teams?
Collaboration in safety
Can I use this for fundraising?
How can I learn more?
**In Real Iife
According to Christopher S. Penn (@CSPENN) http://www.slideshare.net/financialaidpodcast/awaken-your-superhero-as-presented-at-140conf
It Gives You Superhero Powers!
Welcome Using What? Keep Updated With Teams More!
Time to Reach 50-million people
110
38
13 3 2 0
20
40
60
80
100
120
“We live in exponential times” – Karl Fisch, educator
*The Internet Is A Place
Wayne Kurtzman based on the ideas of Jeff Jarvis
Transact and
Affect Transactions
Welcome Using What? Keep Updated With Teams More!
Img: http://www.brandflakesforbreakfast.com/2011/01/using-old-
media-to-bash-old-media.html
Welcome Using What? Keep Updated With Teams More!
Source: Internet Trends @Stanford - Bases, Mary Meeker, KPCB, 2012. [link]
Welcome Using What? Keep Updated With Teams More!
Source: Internet Trends @Stanford - Bases, Mary Meeker, KPCB, 2012. [link]
Welcome Using What? Keep Updated With Teams More!
Source: Internet Trends @Stanford - Bases, Mary Meeker, KPCB, 2012. [link]
Welcome Using What? Keep Updated With Teams More!
Source: Internet Trends @Stanford - Bases, Mary Meeker, KPCB, 2012. [link]
Welcome Using What? Keep Updated With Teams More!
Source: Internet Trends @Stanford - Bases, Mary Meeker, KPCB, 2012. [link]
Welcome Using What? Keep Updated With Teams More!
Welcome Using What? Keep Updated With Teams More!
content.
The currency is attention.
How you use this is up to you. “With great power comes great responsibility”
Welcome Using What? Keep Updated With Teams More!
Welcome Using What? Keep Updated With Teams More!
Business values:
Collaboration
Creativity
Communication
Teamwork
Keep Updated With Teams More! Using What? Welcome
Using What? Keep Updated With Teams More! Welcome
Monthly
Users
Best For / Comments
1.1 Billion General public, companies
(1 in 7 people on Earth have FB accounts)
1 Billion visits New ideas, show me, story, SEO
100 hours of video are uploaded every minute
500 M Reaching and engaging with influencers in short
bursts
359 M SEO, influencers, early adopters, collaboration
200 M Business; Ad reach to specific companies
80 M Video, photo or image share
25 M Visual or storytelling share
Using What? Keep Updated With Teams More! Welcome
Best For / Comments
WeChat (Video, text, pix, chat, group chat, walkie-t mode)
Skype (Chat, messenger)
Facebook – for Mom and Dad… (Messenger)
Instagram – 16- second videos and photos
Twitter – Older teens to set plans, get ideas,
Google+ - Study groups, plans
Snapchat – videos that last seconds - and get “deleted”
WhatsApp Messenger – multimedia, groupchat, no handles
collaboration
Using What? Keep Updated With Teams More! Welcome
Using What? Keep Updated With Teams More! Welcome
Using What? Keep Updated With Teams More! Welcome
Most Ideas per Minute; news, local, events; connecting with thought leaders; mobile
140 Character Max; 120 is best
Terms
@Name – how to address someone
RT – share RT @NH_DI TM Café is Saturday http://ow.ly/qS5T5
# - Hashtag makes it searchable, findable #RedSox
Using What? Keep Updated With Teams More! Welcome
Hashtags make social content searchable
Use TagBoard.com and Twitter.com and compare searches for the following:
#IDODI
#RedSox
#IamDI
#TheVoice
#EDU
Using What? Keep Updated With Teams More! Welcome
140 characters with more ideas per minute; influencers
Symbol What it does Example
@ Starts a “handle” @NH_DI
RT To “Retweet” or share a tweet (post) RT @NH_DI Training is…
# Hashtag makes it searchable/findable #IDODI or #RedSox
Lists Keep followers in groups as a filter
Tips Use 120 characters if others want to RT you.
Consider free tools like Hootsuite or Tweetdeck that add search
Using What? Keep Updated With Teams More! Welcome
Friends in “circles” as permissions
use live video chat, text chat,
Symbol What it does Example
+ Starts a “handle” +New Hampshire
Destination Imagination
+1 “Like” +1 under a post
# Hashtag makes it searchable/findable #IDODI or #RedSox
Circles Keep followers in groups as a filter
Tips Strong video, photography, stills – but content can always go public if
shared outside the circle.
Using What? Keep Updated With Teams More! Welcome
Use Best For / Comments
Community
Be sure to set permissions! Anyone can share
something private outside the network
http://facebook.com/NHICC
Videos Not suggested for team sharing without permissions
http://youtube.com/NewHampshireDI
Sharing Wide sharing with influencers and community.
http://twitter.com/NH_DI
Community;
Collaboration
Good privacy controls, video collaboration,
documents, spreadsheets, drawing, etc.
http://gplus.to/NHICC
Image Sharing http://pinterest.com/nhicc/
Flickr May restart…
Using What? Keep Updated With Teams More! Welcome
Welcome Using What? Keep Updated With Teams More!
Topsy.com
SocialMention.com
TagBoard.com
Twitter.com
Hootsuite.com
Facebook.com | Quirk.li
Welcome Using What? Keep Updated With Teams More!
Topsy.com
SocialMention.com
TagBoard.com
Twitter.com
Hootsuite.com
Facebook.com | Quirk.li
Welcome Using What? Keep Updated With Teams More!
Welcome Using What? Keep Updated With Teams More!
Keep Updated More! Welcome
Best For / Comments
WeChat (Video, text, pix, chat, group chat, walkie-t mode)
Skype (Chat, messenger)
Facebook – for Mom and Dad… (Messenger)
Instagram – 16- second videos and photos
Twitter – Older teens to set plans, get ideas,
Google+ - Study groups, plans
Snapchat – videos that last seconds - and get “deleted”
WhatsApp Messenger – multimedia, groupchat, no handles
collaboration
Using What? With Teams
*
http://www.CoxAndForkum.com
http://i.zdnet.com/blogs/blogshakespear
ecomic.bmp
Welcome Using What? Keep Updated With Teams More!
Welcome Using What? Keep Updated With Teams More!
Welcome Using What? Keep Updated With Teams More!
Start building relationships now
Look at where your influencers are
Follow them
Share valuable content
Help them to help you
There are no “take-backs” in social media
If engaging, make your parents proud
NH-DI
Team Manager Corner
Team Manager Forum
Facebook, Twitter, Google+
Destination Imagination
DINI Group
Using What? Keep Updated With Teams Welcome More!
Searching
Twitter.com
Google+
Topsy.com (Search much of public social media, including blogs)
Socialmention.com (Search much of public social media, including blogs)
TagBoard.com (searching hashtags)
Learning
Getting started with Twitter (official)
WikiHow: How to use Twitter
Get started with Google+ (official)
Getting started with Facebook
Getting started with Facebook (official)
Starting an Organization Page (expected you use Facebook as an individual)
Tools
Hootsuite
Visable Tweets
Using What? Keep Updated With Teams Welcome More!
Wayne Kurtzman
November, 2013
@WayneNH @NH_DI
#NH-DICafe #IDODI