Download - Social Media for Scientists
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Social Media For Scientists
Don Stanley 3Rhino Media | UW-Madison @3rhinomedia
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Don Stanley UW-Madison || Life Sciences Communication @3rhinomediawww.3rhinomedia.com
Why I care
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During today our session, us Twitter, Instagram, FB to share pics and key takeaways from today’s presentation
Free DealMake sure to mention @3rhinomedia
Free 30 minute coaching session
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Agenda: 1. Why use it2. How use it
Our Road Map
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Agenda: 1. Why use it2. How use it
Our Road Map
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7 million views
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Media Diet
Introductions
Class Structure
Survey … how are you using contemporary communication tools?
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Social Media & Digital Media is a huge part of our
LIFE.
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facebook fact 1
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facebook fact 2
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150 million (2009)
500 million (2010)
Number of Accounts*FB is blocked in China
700 million (2011)
1 BILLION (2012)
1.15 Billion (2013)
1.26 Billion (2014)
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18181818
75 nations have more smartphone subscriptions than people living in their country – chuck martin
The AVERAGE smartphone owner in the US will look at their phone 150X/daySpend 141 minutes on it
92%
24 hours/day,
7 days/ week!
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\\When You Have a QuestionWhen You Have a Question
What do you do?
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5.1 billion searches DAILY!
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5.1 billion searches DAILY!
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Social Media and the Brain
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youtube fact 2
48 Hours
via mashable.com
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youtube fact 2
100 Hours
via mashable.com
It’s the 3rd most visited site on the web
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According to Nielsen, YouTube reaches more US adults ages 18-34 than any
cable network
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marriages 25
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ted conference
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:
It’s where people go for information today.
It’s with them 24/7/365.
Why To?
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“Simplicity is the ultimate sophistication”
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Why do people use it?
LinkedIn connects you to your trusted contactsand helps you exchange
knowledge, ideas, and opportunities with a broader network of professionals.
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3131
By the numbers
#
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300,000,000+
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2.1 Million Groups
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43% mobile
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Fortune 500
20032003source: https://www.flickr.com/photos/fortunelivemedia/
Execs from all
Fortune 500 Companies
are on LinkedIn
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new member every 2 seconds
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fastest growing demo
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Quick Tour and Tips
#
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39©2013 LinkedIn Corporation. All Rights Reserved.
Make career decisions
Find Jobs
Create aProfessional profile
Make academic decisions
Research career paths
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40©2013 LinkedIn Corporation. All Rights Reserved.
64%outside the U.S.
Who Uses LinkedIn?
300M+professionals
2.9M+companies
150+industries
Executives from every
Fortune 500
60K+college and university
alumni groups
company
30M+students and recent grads
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©2013 LinkedIn Corporation. All Rights Reserved.
Build a Professional Online Presence: Profile
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1 Professional photo of you alone
2 Headline with area of study and/or career ambitions
3 Keyword-rich summary that includes type of positions student is seeking
1 Inclusion of volunteer activities, internships, and extracurriculars
2 Recommendations from professors, advisors, internship colleagues and supervisors
Profile Tips for StudentsConduct Profile Reviews with Students!
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43©2013 LinkedIn Corporation. All Rights Reserved.
Add Connections with “Warm” Contacts and Alumni
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Research Companies & Industries: Company Pages
•
•
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Research Companies & Industries: Groups
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©2013 LinkedIn Corporation. All Rights Reserved.
Utilize the LinkedIn Alumni Toolhttp://linkedin.com/alumni
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©2013 LinkedIn Corporation. All Rights Reserved.
Find Relevant Jobs and Internships: Student Jobs Portalhttp://linkedin.com/studentjobs
Ad this link on your career center site!
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Why Care?
Story of:Aristole Onassis
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What’s YOUR why
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Don Stanley UW-Madison || Life Sciences Communication @3rhinomediawww.3rhinomedia.com
Be Great!