Download - Social Media for Mobile Facebook and 2013 Trends

Agenda

• Social Media Overview

• 2013 Trends

• Mobile Websites, Apps and Mobile Facebook

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Wednesday, January 9, 13

Resources After the Talk

• Email Karen: [email protected]

• LIKE Karen’s Facebook Business page: www.facebook.com/karen.kefauver.business

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mailto:[email protected]

mailto:[email protected]

http://www.facebook.com/karen.kefauver.business


Social Networking

BoardwalkBoardwalk

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How We Access Social

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Social Media Overview

• Biggest Players in Social Media Field - by numbers of users:

• Facebook

• Twitter

• LinkedIn

• Google+

• You Tube

• Pinterest

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Social Media 2013

• QUESTION:

• What’s driving the continued growth of social media?

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Mobile 2013

• ANSWER:

• MOBILE!

• More people are using smartphones and tablets to access social media!

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Trends 2013

• VIDEO

• More people watching videos.

• PROLIFERATION

• New social media sites continue to emerge and catch on.

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Trends 2013

• THE GLOBAL LIVING ROOM

• Social TV is on the rise

• SOCIAL CARE

• Social Care is transforming customer service.

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Trends 2013• HYPER-INFORMED CONSUMERS

• Social media is transforming the way that consumers across the globe make purchase decisions.

• OPPORTUNITY FOR ENGAGEMENT

• Consumer attitudes toward advertising on social media are still evolving.

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Mobile Apps/Web

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Mobile Phone Sites

13Designed by Eric Bloom of Mobile MarCom


Karen’s Mobile Phone Site

• Designed by Eric Bloom of Mobile MarCom

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Social Media 2013• Time spent on mobile apps and the mobile web account for 63 percent

of the year-over-year growth in overall time spent using social media

• 46% of social media users say they use their smartphone to access social media

• 16% say they connect to social media using a tablet

• With more connectivity, consumers have more freedom to use social media wherever and whenever they want

• Source: Nielsen and NM Incite’s 2012 Social Media Report

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Facebook on Mobile

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Facebook RULES!

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Facebook on Mobile

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Facebook on Mobile

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Facebook on Mobile

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Facebook can be accessed in 2 ways on a mobile phone:

1. Mobile browsing sitem.facebook.com

2. Facebook mobile appThe app is available on smartphones and can easily be downloaded in the app store on the phone.



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Facebook Mobile App

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Facebook Mobile App

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Messenger for Mobile

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Tips

• Status Updates: Short!

• No complex graphs, charts, infographics

• Select powerful photos that inspire, educate or surprise

• Google+

• App Store: Download Facebook mobile app, Page Manager, Facebook Poke, Facebook Messenger

• Visit Facebook mobile site (from your browser on your phone)

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How much time should your business invest in Facebook?

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• Do my customers / prospects look for services like mine on smartphones and tablets?

• What sorts of services are they likely to search for my business and businesses like mine on (Yelp, FourSquare, Google?

• How much effort will it take to better position myself for exposure through mobile or video search?

• Is that effort going to be worth it based on how much of my customer and prospective customer base is I’m likely to reach?


http://smartblogs.com/social-media/2013/01/03/how-much-time-should-your-business-invest-facebook/




Resources

• Bloomberg News: Facebook Rises on Optimism for Mobile Ad Sales Increase; By Brian Womack on January 02, 2013

• New York Times: More Facebook Changes, Aimed at Users on the Go; By PAUL BOUTI on January 2, 2013

• Facebook Help: www.facebook.com: Using Your Page on Mobile

• HubSpot, Nielson Report, Social Media Examiner

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http://www.facebook.com

http://www.facebook.com

2013 Classes with Karen

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Resources• Email Karen: [email protected]

• Karen’s Facebook Business page: www.facebook.com/karen.kefauver.business

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Download - Social Media for Mobile Facebook and 2013 Trends

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