Download - Social Media For Grassroots Engagement
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Social Media for Grassroots Advocacy
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This is me. Roz Lemieux.I am a partner at Fission Strategy.You can learn more about us at:www.FissionStrategy.com
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Agenda
•Why social media?
•Where do I start?
•What have others done?
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Why social media?
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Email Open Rates Are Declining
According to M+R:
Email open rates declined almost
63% between 2004 and 2008.
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Social Network Use Is Growing
According to Pew:
46% of adult Internet users are social network users –
up 6x from 2005.
Integrated Online Communications Strategy
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Blogs: Over 110 Million MySpace: Over 300 Million Facebook: Over 300 Million LinkedIn: Over 17 Million (150 Industries) YouTube: Over 70 Million Videos (5 Million
Channels) Flickr: Over 2 Billion Images Twitter: Over 6 Million MiGente: Over 3 Million BlackPlanet: 5th Highest Trafficked Social
Network (International? — Orkut, Cyworld, Friendster, Bebo)
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Social Network Use Is Growing
Integrated Online Communications Strategy
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Social Network Use Is Growing
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Where should I focus?
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So Many Networks…
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Web Traffic Sources
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Social Media Scans
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Social Media Scans
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Rapleaf Reports
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Case Studies
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Let Our Congress Tweet
Case Studies
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Greenpeace International
Case Studies
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MomsRising.org
Case Studies
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World AIDS Day
Case Studies
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Twestival – Charity:Water
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Facebook – MoveOn.org
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RI4A – Mobile Network
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DSTATT – ACLU Fndtn. of N. CA