Social Media for Community Service OrganizationsBill Balderaz-Webbed Marketing
Using Social Media
A show of hands…
Using Social Media
Using Social Media
Community Service Organizations use social media to:
Initiating the Conversation
Using Social Media
Engaging with Your Audiences
Using Social Media
Monitoring the conversation
Using Social Media
Initiate the conversation
Using Social Media
Initiate the Conversation
LinkedIn allows businesses and organizations to host discussions in their Groups – open for all members in that Group
The American Cancer Society uses Twitter to get the word out about their NFL Breast Cancer Awareness Campaign
Initiate the Conversation
Columbus Chamber uses Facebook to inform people about the city’s growth and opportunities in Columbus.
Initiate the Conversation
Initiate the ConversationInvite conversation
with your posts
Engage
Providing New Content to Engage
Engage
Blogs are an excellent platform to generate content and promote an organization to a global audience
Engage
A YouTube channel allows organizations to broadcast video from events and fundraisers
Engage
Organizations can use Wikis to influence public perception and provide info about their mission
Engage
Supporters can use photo sharing sites like Flickr to upload pictures showing their support
Monitor the Conversation
It Starts and Ends with Listening
Monitor the Conversation
Tools like NetVibes aggregate social media conversations
RSS feeds like Google Reader allow you to collect updates from multiple blogs and send them to a single location
Monitor the Conversation
Monitor news/blogs to see what other community service organizations and the general public are saying about important issues
Monitor the Conversation
Then, representatives from organizations can join the conversation!
Jane [email protected]
Another win for the Columbus Region! Thanks, CNN Money, for listing Delaware County as one of the best places in the nation to find jobs.
Monitor the Conversation
Niche Groups
Groups within social media circles existing to help promote Community Service organizations
Niche Groups
Niche Groups
THE LIFTING HOPES “PUMP AND RUN” EVENT
Lifting Hopes “Pump and Run” Event
• Lifting Hopes is a group of volunteers that have come together to conduct events to benefit central Ohio charities
• A pump and run is a unique alternative to a traditional 5K race
• Participants bench press a percentage of their body weight to take time off their run
• A 5k run follows, with 30 sec. deducted for each repetition• Prizes are awarded• All benefits go to the Make-A-Wish Foundation and
Chapel Hill House
Using Social Media
• In order to reach out to the Central Ohio area, Lifting Hopes used social media
• Initially building a network of “friends and friends of friends” to build momentum
• Ultimately, the viral nature of social media should help reach a wide network in the central Ohio area and beyond
The Tools
• A Facebook Fan page to post news, photos, videos and information about Lifting Hopes
• A press release publicized through Twitter and Facebook• A Twitter account to connect with individuals in Central Ohio,
the media and families benefitting from Make-A-Wish
Using Facebook
Using a Blog • Tools like WordPress,
TypePad and the “out of the box” blog software make set up and management easy
• Posts will be made multiple times per week to keep the conversation active
• Readers can subscribe to an RSS feed to be notified when new posts are made
• Lifting Hopes used blogs to get the word out
Using Video
• Video introduces a personality that can be replicated in any other medium.
• Use the video to set a highly personal tone, share stories of who your cause benefits
• Using a YouTube or other video channel allows viewers to subscribe new videos, keeping you in front of your audience
Using Twitter
• Twitter allows us to follow highly targeted individuals, for example, the media or anyone interested in joining the battle against childhood cancer.
• Allows for frequent real time updates
• Meant to built long term relationships
Take Aways
• Social Media can help Community Service Organizations create awareness, connect supporters, monitor the conversation and raise money
• Integrated campaigns begin by selecting the right tools for the job and leveraging channels to get the right content to the right people
• Social media is a powerful tool that allows Community Service Organizations to reach targeted audiences quickly, and facilitate fund raising
For More Information
• @bbalderaz or www.webbedmarketing.com
