Download - Social media for business. A summary
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Social Media for business
A summary
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What have we learnt so far?● Facebook● Twitter● LinkedIn● Pinterest● Instagram● Blogging and vlogging
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How do businesses benefit from social media?
● Helps customers trust the brand● Easy and (generally) free way to
market the business● Enables small businesses and startups
to compete with the big guys● Gives customers extra value e.g.
behind the scenes look
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FacebookBenefits of Facebook● It’s the social network people tend to naturally
spend most of their time on● No word/character limit (although shorter
posts are more successful)● Brands on Facebook are seen as more
trustworthy● Easier to remove abusive comments
Challenges of Facebook● Having to pay to reach your audience● People don’t like being sold to on Facebook
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TwitterBenefits of Twitter● Quick and simple to use● You can send more than a couple of
tweets a day● You don’t need to pay to be seen by
your current audience
Challenges of Twitter● Tweets can be missed easily in a busy
timeline● More problems with spam/trolls● You can’t moderate what people are
saying
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PinterestBenefits of Pinterest● Images are key in social media now,
and Pinterest is a great way to find them
● Great way to collect together groups of content/images or look for inspiration
● Easy content
Challenges of Pinterest● It can be a time suck (although you
can now schedule pins)● It’s mainly aimed at women, so not
ideal for all markets
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InstagramBenefits of Instagram● It’s where you guys are! More young
people follow brands on Instagram than any other social network
● It’s an easy way to create quick content
● It gives customers a behind the scenes look at your business
Challenges of Instagram● Like all social networks, it needs to
be updated regularly to be effective
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Blogging and VloggingBenefits of Blogging and Vlogging● It’s a great way to create regular traffic
to your site (which is great for SEO - search engine optimisation).
● It gives people an insight into your business
● It helps establish a reputation as a market expert
Challenges of Blogging and Vlogging● Time consuming● It can be tricky to persuade someone to
vlog for your company
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Challenges businesses face with social media
● Time● Resources● Skills● Content ideas● Making the wrong move -
#susanalbumparty● Not having a strategy
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Creating a social media strategy
● Identify objectives● Identify target customers● Audit the competition● Choose your social media accounts● Create a content plan● Get sharing!
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Your taskIn groups of 2-3, create a social
media strategy for Quest Professional for June, using the document in the link you’ll be
sent.