Download - Social Media for Arts in 2012
Social Media for Arts in 2012
Voice
We are Voice. We are Oxford based social media consultancy servicing mainly non for profit sector: • We educate organisations on power and mechanisms of social media. • We apply social media marketing and fundraising practices to help them achieve their goals through personal relationships with supporters and donors. • We help them to take the lead in discussions around their brand. • We help organisations to discover the practical value of social media.
Vanessa Blake David Dixon Euan Semple Sylwia Presley Owen Cartwright
Social Media Today
“The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.” (Wikipedia)
http://youtu.be/H61WvxOm1AM
Social media marketing develops!
Social media marketing becomes even more complicated!
Nonprofits have mixed feelings about it all!
Some nonprofits are starting to use social media!
How are we using social media in 2012?
Trend 1: Fast development of leading social nonprofits
Trend 2: More open, honest conversations with supporters
Trend 3: Integrated marketing, strategic planning becomes crucial.
Ini$al steps (Jun
-‐Aug) Top-‐line social media
strategy
Assigning resources
Training
Establishing on-‐line presence
Local coverage of current events
Local blogger engagement
Brand Audit
Suggested integra$on with offline and other online ac$vi$es
Ac$ve engagem
ent(Sep-‐Oct) Finalizing social media strategy
Adding resources
Internal skill transfer
Targe$ng general public
Full event coverage
Na$onal and interna$onal blogger engagement
Quarterly Report
Evalua$o
n (Nov) Evalua$ng current social
media strategy
Next steps
Internal evalua$on of skills
Final Report
Voice handover
Trend 4: Donor fatigue will become more visible.
Trend 5: Content management will grow.
Trend 6: Supporters and donors will tell us what they want.
hMp://youtu.be/VsyE2rCW71o
Trend 7: Nonprofits will be more brave in creative engagement
Social Media for PR & Branding
http://www.wychwoodfestival.com/1292/wychwood-though-bloggers-eyes/
http://charliebrownesblog.wordpress.com/2010/06/14/summer-fun/
http://ipadio.com/phlogs/sylwiapresley/2010/06/06/Wychwood-6
Social Media for Customer Service
http://www.youtube.com/user/Count0h#p/u/17/Tdolg8W9lXA
Social Media for Fundraising
Social Media for Campaigning
Social Media for Events
http://www.efestivals.co.uk/forums/index.php?s=0676c5b92a174589149e04474aabf826&showtopic=147596
http://www.irregularexpressions.co.uk/?p=149
http://www.facebook.com/GlosWhatsOn
http://www.wychwoodfestival.com/1292/wychwood-though-bloggers-eyes/
Social Media for HR (volunteering)
Social Media for Work Productivity
http://www.c-change.org.uk/
Social Media is Changing the Way We Operate…for Better!
Where do we start?
Where are you with social media today?
Where are your on-line ambassadors?
What stops you from using social media?
How much money can you spend on it?
How much money will social media save you?
And one more thing…FUTURE!
http://youtu.be/896TqF_LyBw
…is HERE!
http://youtu.be/ehDAP1OQ9Zw
THANK YOU!
If you have any questions please contact:
Sylwia Presley E-mail: [email protected] Mobile: 07850 138 178 Twitter: presleysylwia or nfpvoice Skype: sylwia.presley