Download - Social Media for Architects
Social Media for Architects
1 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
2 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
3 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Noah Kalina
29.8m views on YouTube
Now that’s the magic of web
marketing
Social Media for Architects
4 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
5 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
6 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
7 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
8 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Web Marketing is a Marathon
There are NO quick wins!
Social Media for Architects
9 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Reality Check
• Social Networks
• Business Networks
• Viral
• Video Marketing
• Blogging
• QR Codes
• Mobile
Agenda
Social Media for Architects
10 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
World Wide Web – Reality Check
Social Media for Architects
11 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Vast Market
Great Opportunity
Social Media for Architects
12 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
7.1bn
2.1bn
49m
Social Media for Architects
13 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Lots of money
spent online
Social Media for Architects
14 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
So
urc
e O
ffice o
f Natio
na
l Sta
tistic
s
UK Online sales 2012
Ecommerce = £483bn
Ecommerce = 19% by value
B2C = £ 78.15bn
B2B = £404.85bn
Social Media for Architects
15 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Lots of different ways to get online
=
Lots of time spent online
Social Media for Architects
16 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
PC
Laptop
Netbook
Tablet
Smart Phone
WiFi
3G
4G
Social Media for Architects
17 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Is your business ready? Do you have
• Phone systems in place to deal with calls?
• People to deal with enquiries?
• Stock to deal with uplift in orders?
• Logistics in place to deliver on new orders?
• Cashflow to meet increased demand?
Social Media for Architects
18 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Is your site ready?
Do the pages open quickly?
Is it easy to navigate?
Loaded with compelling & relevant content?
Social Media for Architects
19 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Does it tell the right story?
A –
I –
D –
A –
Grab the ATTENTION
Generate an INTEREST
Build the DESIRE
Promote the ACTION
Social Media for Architects
20 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What is Guerrilla E-Marketing?
Guerrilla E-Marketing is an online marketing strategy in which
unconventional means are utilised to
• raise awareness
• build credibility
• convey an idea
• promote a product
using relatively small inputs to deliver
proportionally large gains
IT IS NOT
A HARD SELL
OPPORTUNITY
Social Media for Architects
21 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Why use Guerrilla E-Marketing?
The Evolving Internet
Social Media for Architects
22 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Why use Guerrilla E-Marketing?
Social Media for Architects
23 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Online Networks – Benefits
• Stay in touch with existing clients
• Reach out to new audiences and markets
• Better understanding of related markets
• Relative low cost of entry
• Possible high return
Social Media for Architects
24 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Rule No. 1
Go where your
clients are!
Social Media for Architects
25 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
www.surveymonkey.com
Social Media for Architects
26 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Online Networks
Social Media for Architects
27 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
So
cia
l N
etw
ork
ing
Social Media for Architects
28 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Average age distribution across social network sites
0-17 18-24 25-34 35-44 45-54 55-64 65+
15%
9%
18%
25%
19%
10%
3%
Data source: Google Ad Planner
Social Media for Architects
29 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media is
the
No. 1
online activity
Social Media for Architects
30 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
2/3rds of the
Global Internet
population visit
Social
Networks
Social Media for Architects
31 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
10% of all
internet time is
spent on Social
Networks
Social Media for Architects
32 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
33 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
If Facebook was a country it would be
1/ China
2/ India
3/ Facebook
4/ USA
1.35 bn
1.24 bn
1.1 bn
313.9 m
Social Media for Architects
34 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Adds 1/2m
users every
day
Social Media for Architects
35 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
23bn minutes
spent on
EVERY day
Social Media for Architects
36 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
30bn
• web links
• news stories
• blog posts
shared each week
Social Media for Architects
37 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Facebook now
has a greater
share of the
internet than
Social Media for Architects
38 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Changing the
way people
interact, share
&shop
Social Media for Architects
39 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
40 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Facebook – Getting Started
3 Types of presence
• Profile – personal
• Page – business
• Group – sharing
Social Media for Architects
41 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Facebook – Original Facebook Page
Social Media for Architects
42 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Facebook – Customised Page
Social Media for Architects
43 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Timeline Page
Social Media for Architects
44 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
45 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
46 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
47 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Networks – Build your profile - Groups
• Find relevant pages and join the conversations
• Find other Business Pages and join in
• Find influential individuals and join in
• Contribute and add value
• Start your own group
• Link back to your website
Social Media for Architects
48 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Business Networks
Social Media for Architects
49 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
50 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Over 238 million
registered
professional users
Social Media for Architects
51 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
52 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
More than 3m
companies have
a FREE Linkedin
Company Page
Social Media for Architects
53 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Adds 5.25m
new members
every month
Social Media for Architects
54 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Linkedin – Getting Started – build profile
Social Media for Architects
55 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Develop your profile
Social Media for Architects
56 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Develop your free Company Page
Social Media for Architects
57 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Linkedin – Build FREE Company Page
Social Media for Architects
58 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Linkedin – Getting Started – make contacts
Social Media for Architects
59 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Linkedin – Getting Started – find groups
Social Media for Architects
60 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Linkedin – Research
Social Media for Architects
61 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Viral Marketing’s free…..pst pass it on
Social Media for Architects
62 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Get other people to do your marketing for you
• It’s free
• Give them something in return if possible
Viral Marketing’s free…..pst pass it on
Social Media for Architects
63 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
20
400 20 x 20
400 x 20 8000
8000 x 20 160,000
160,000 x 20 3.2m
Viral Marketing’s free…..pst pass it on
Social Media for Architects
64 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
65 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Viral Marketing -How
• Refer a friend
• Competitions
• Video
Social Media for Architects
66 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
67 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
2nd
most searched
site on the
internet
Social Media for Architects
68 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
1bn
unique visits
Each month
Social Media for Architects
69 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
100 hours
of new content
uploaded every
minute
Social Media for Architects
70 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
YouTube clips now
incorporated in
Google Search
results
Social Media for Architects
71 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Outsource to Video Production Company
• DIY
Your Video
Social Media for Architects
72 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Video
Social Media for Architects
73 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Video
Social Media for Architects
74 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Video
Social Media for Architects
75 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Teenage mum
• Left school at 16
• Variety jobs
• Posted pictures of applied make up
• Posted video to YouTube
• International TV Interviews
• Makes a living from YouTube
• Own range of Makeup
• Computer Game
Social Media for Architects
76 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
77 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Look for an angle
• Look for the competition
• Get a feel for YouTube
• Think how else it could be used
Your Video
Social Media for Architects
78 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Prepare prepare prepare
• Prepare and learn your script
• use cue cards
•Prepare your location
• quiet and free from disturbance
• Prepare yourself
Your Video
Social Media for Architects
79 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
80 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
81 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
82 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Blogging – Why
• An easy way to update latest news
• An informal way of communicating
• Helps with the search engine position of your website
• Opens your business to a wider audience
• Helps keep your clients updated
Social Media for Architects
83 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
84 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
85 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Blogging – When
When you have something to sell
When you have something new to offer
When something changes
When you have some news
When you have something to say
Social Media for Architects
86 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
It’s really easy to set up and run a blog
1/ Sign up
2/ Choose a look
3/ Get typing
Social Media for Architects
87 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
www.blogger.com
www.wordpress.com
Social Media for Architects
88 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
89 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
International companies Cisco
IBM
Dell
Informational Services Nasa
Marketing Donut
Startup Donut
Respected News Services BBC
CNN
Daily Telegraph
The Times
Celebrities Demi Moore
Oprah
Stephen Fry
Jonathan Ross
Britney Spears
Small Businesses & Related William Grant – Estate Agent
Matthew Franklin – MBF Design
Architect Magazine – Magazine
Fiona Davies – Interior Design
Anthony Lloyd – Fallowfields Hotel
Andy Poulton – Enterprise OMS
Neal Pann – Architect
500m registered Businesses and Individuals
Social Media for Architects
90 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Easy to use
• Easy way to keep in touch
• A way to reach potentially large market
• Short sharp communication tool
Social Media for Architects
91 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
92 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Write a short profile
Social Media for Architects
93 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Find People to Follow
Social Media for Architects
94 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Anything Twitter – What to Tweet
Social Media for Architects
95 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
96 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
QR Codes [Quick Reaction]
Can contain
• Web Address
• Email Address
• Telephone Number
• Physical Address
• Sales Message
• Special Offer
• Discount Code
Social Media for Architects
97 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
98 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
99 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• 15% only access internet via mobile device
• Mobile web access passes desktop access
• 30% of UK mobile users access the web via their phone every week
Going Mobile
Social Media for Architects
100 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• How does your site look on a phone?
• Is it “thumb proof”?
• Does everything work?
Going Mobile
Social Media for Architects
101 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Going Mobile
Social Media for Architects
102 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
103 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
104 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
105 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media In a Nutshell
Facebook I Like doughnuts Linkedin My skills include doughnut eating Viral Quick, share my doughnut YouTube Here I am, eating a doughnut Blog Stories about doughnuts Twitter I’m eating a doughnut QR Codes This squiggle goes to my doughnuts Mobile Get my doughnut on your phone Pinterest Lots of pictures of doughnuts
Social Media for Architects
106 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media for Architects
107 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Want some help with –
o Your website
o Search Engine Optimisation
o Pay per Click
o Social Media
o Blogging
o Video Marketing
o Email marketing
o ……… in fact anything to do with your on-line marketing
Social Media for Architects
108 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Find me www.enterprise-oms.co.uk
Follow me
Twitter @andypoulton
Linkedin AndyPoulton
Phone me
01793 745 305
07966 547146
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