Tina Webb
www.trisynergymarketing.co.uk t: 023 9248 0082
Digital Marketing and Social Media:
Ever Increasing Circles
Achieve your future today
Digital Marketing and Social Media are here to stay and businesses have
embraced the various platforms (LinkedIn, Facebook, Twitter, etc) with
enthusiasm. The social media platforms continue to expand in numbers
and size but there are 2 key points to keep in mind;
• Companies use them to ultimately create business opportunities and
business advantage – often overlooked.
• There is a cost involved – often time; is payback measured?
Digital Marketing and Social Media:
Ever Increasing Circles
www.trisynergymarketing.co.uk t: 023 9248 0082
www.trisynergymarketing.co.uk t: 023 9248 0082
Ever Increasing Circles!
Three Online ‘Toolboxes’ and Four Steps
3 Toolboxes:• Search Engine Optimisation• Pay Per Click Marketing• Social Media
4 Steps:• Research, Identify•Strategy, Plan, Act•Measure, Report•Feedback, Adjust
www.trisynergymarketing.co.uk t: 023 9248 0082
Ever Increasing Circles!
Look at Three Online ‘Toolboxes’
Never forget why you are carrying this out – it’s business and the
outcomes needs to meet business objectives.
• Brand awareness?
• Market research?
• Generating enquiries?
• Becoming a ‘voice’ in your industry?
• Everyone else is doing it!
Whatever your reason(s), be clear why you are doing it – plan it and decide
how to measure success.
It’s common sense but common sense is not common practice; often
business owners are too close or too immersed in the delivery of social
media and forget the reasons why they are doing it!
What Are Your Reasons for
Social Media?
www.trisynergymarketing.co.uk t: 023 9248 0082
1. Start to ‘listen’ to various social media channels – relevancy of communications, sites, influencers, etc can be established. Social Media is about interaction, relationships and meaningful contributions.
2. Competitor analysis – companies with a Page 1 presence on search engines for key terms are there because of their online presence on the Internet. What are they doing and where online, are they active?
3. Keyword research. This is pivotal to the eventual success of the digital strategy. Do not skimp this part – get this wrong and you will be wasting resources and missing opportunities.
5 Starting Points to Social Media:
1 – Listen and Research First
www.trisynergymarketing.co.uk t: 023 9248 0082
1. Digital media and social media are not free: they literally ‘eat’
time; how much time can you sensibly give to it? Consistency is
key; if you read a blog that has not been updated in months, what
impression do you get?
2. Decide where your material is going to come from. Include latest
trends and news to keep current.
3. How easily can you offer exclusive value to your online
community?
5 Starting Points to Social Media:
2 – Decide Your Resources
www.trisynergymarketing.co.uk t: 023 9248 0082
1. With time in mind, prioritise what you are going to do; start slowly
and get it right.
2. Decide your schedule for each of the social platforms and digital
media you want to use. Keep to it.
3. Plan ahead and prepare material before it is required – you won’t
get caught out if busy with other parts of the business.
5 Action Points:
3 – Schedule
www.trisynergymarketing.co.uk t: 023 9248 0082
1. The personal, interactive approach is the key to loyal followers. It
is not a platform for hard selling.
2. Monitor and respond to comments and direct messages.
3. Caution: although informal, keep all branding, core values and
marketing positioning consistent; professionalism is key.
5 Action Points:
4 – Personal and Professional
www.trisynergymarketing.co.uk t: 023 9248 0082
1. Decide how you are going to measure success. Visits to website?
Enquiries? Quality of followers?
2. Use analytics. Set goals for what you want to achieve.
3. Automate to save time; look at Hootsuite and TweetDeck.
5 Action Points:
5 – Measure and Automate
www.trisynergymarketing.co.uk t: 023 9248 0082
Last Thoughts
www.trisynergymarketing.co.uk t: 023 9248 0082
• Social media is powerful and here to stay. It can be an entertaining
diversion but people are receptive to ideas, learning and business
if carried out well.
• Be concise, clear, honest, and get people’s attention quickly; we
all read and scan much faster online.
• Do not forget links; they are a good measure of how well you
capture attention.
• Social media is about engagement and interaction – not overt
selling.
A FREE Search Engine Optimisation
Report for Your Business
www.trisynergymarketing.co.uk t: 023 9248 0082
We are offering a Free SEO report for your business.
• It will start you off in the right direction for which competitors to
look at; keywords to use, as well as a health check on your
optimisation status!
• Simply write down your website domain name, the keyword or
phrase you want to be found for, and your email address for the
results. Send to [email protected] (We will NOT try to sell you SEO services!)
Tina Webb
www.trisynergymarketing.co.uk t: 023 9248 0082
Achieve your future today