![Page 1: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/1.jpg)
Matthew W. Wilson, PhDUniversity of KentuckyHarvard [email protected]@wilsonism
14 May 2013Contagion Workshop | University of Exeter
Social media, CBOs,
and attention work
![Page 2: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/2.jpg)
@wilsonism 2
![Page 3: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/3.jpg)
@wilsonism 3
What are the implications of persistent change in online digital media?
![Page 4: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/4.jpg)
@wilsonism 4
What are the implications of persistent change in online digital media?
[ 1 ] community-based partnerships
![Page 5: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/5.jpg)
@wilsonism 5
What are the implications of persistent change in online digital media?
[ 1 ] community-based partnerships
[ 2 ] everyday technological practices of community-based organizations
![Page 6: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/6.jpg)
@wilsonism 6
What are the implications of persistent change in online digital media?
[ 1 ] community-based partnerships
[ 3 ] attentional design?
[ 2 ] everyday technological practices of community-based organizations
![Page 7: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/7.jpg)
@wilsonism 7
[ 1 ]community-based partnerships
![Page 8: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/8.jpg)
http://newmaps.uky.edu/community-partnerships
@wilsonism 8
![Page 9: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/9.jpg)
@wilsonism 9
![Page 10: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/10.jpg)
mapping potential sites for nonprofit healthcare services
@wilsonism 10
![Page 11: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/11.jpg)
mapping potential sites for nonprofit healthcare services
mapping predatory lending in the city
@wilsonism 11
![Page 12: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/12.jpg)
mapping potential sites for nonprofit healthcare services
mapping predatory lending in the city
mapping food systems in low-income neighborhoods
@wilsonism 12
![Page 13: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/13.jpg)
mapping potential sites for nonprofit healthcare services
mapping predatory lending in the city
mapping food systems in low-income neighborhoods
mapping social implications of post office closures
@wilsonism 13
![Page 14: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/14.jpg)
mapping potential sites for nonprofit healthcare services
mapping predatory lending in the city
mapping food systems in low-income neighborhoods
mapping social implications of post office closures
mapping historical tourism opportunities in rural counties
@wilsonism 14
![Page 15: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/15.jpg)
mapping potential sites for nonprofit healthcare services
mapping predatory lending in the city
mapping food systems in low-income neighborhoods
mapping social implications of post office closures
mapping historical tourism opportunities in rural counties
mapping stray animal control in the city
@wilsonism 15
![Page 16: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/16.jpg)
mapping potential sites for nonprofit healthcare services
mapping predatory lending in the city
mapping food systems in low-income neighborhoods
mapping social implications of post office closures
mapping historical tourism opportunities in rural counties
mapping stray animal control in the city
mapping rural economic development service regions
@wilsonism 16
![Page 17: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/17.jpg)
mapping potential sites for nonprofit healthcare services
mapping predatory lending in the city
mapping food systems in low-income neighborhoods
mapping social implications of post office closures
mapping historical tourism opportunities in rural counties
mapping stray animal control in the city
mapping rural economic development service regions
mapping progress of neighborhood historical preservation
@wilsonism 17
![Page 18: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/18.jpg)
mapping potential sites for nonprofit healthcare services
mapping predatory lending in the city
mapping food systems in low-income neighborhoods
mapping social implications of post office closures
mapping historical tourism opportunities in rural counties
mapping stray animal control in the city
mapping rural economic development service regions
mapping progress of neighborhood historical preservation
mapping user-generated data about river water quality
@wilsonism 18
![Page 19: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/19.jpg)
mapping potential sites for nonprofit healthcare services
mapping predatory lending in the city
mapping food systems in low-income neighborhoods
mapping social implications of post office closures
mapping historical tourism opportunities in rural counties
mapping stray animal control in the city
mapping rural economic development service regions
mapping progress of neighborhood historical preservation
mapping user-generated data about river water quality
mapping mobile data to support open urban government@wilsonism 19
![Page 20: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/20.jpg)
mapping potential sites for nonprofit healthcare services
mapping predatory lending in the city
mapping food systems in low-income neighborhoods
mapping social implications of post office closures
mapping historical tourism opportunities in rural counties
mapping stray animal control in the city
mapping rural economic development service regions
mapping progress of neighborhood historical preservation
mapping user-generated data about river water quality
mapping mobile data to support open urban government@wilsonism 20
![Page 21: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/21.jpg)
@wilsonism 21
![Page 22: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/22.jpg)
@wilsonism 22
the meme as engagement
![Page 23: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/23.jpg)
@wilsonism 23
corporations compete to control our attention
![Page 24: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/24.jpg)
@wilsonism 24
devices serve up the world
![Page 25: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/25.jpg)
@wilsonism 25
marked bodies become digital infrastructure
![Page 26: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/26.jpg)
@wilsonism 26
digital media partnershipsas critical technology practice
![Page 27: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/27.jpg)
@wilsonism 27
[ 2 ]everyday technological practices of CBOs
![Page 28: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/28.jpg)
practices of exteriorization
@wilsonism 28
![Page 29: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/29.jpg)
“The effort takes a network of volunteers to ‘glean’ and distribute produce to neighborhoods where it is needed, farmers and farmers' markets that are willing to donate leftovers and neighborhood captains like Torp who help distribute the produce and build communities.” (Herald-Leader, 25 July 2012)
@wilsonism 29
![Page 30: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/30.jpg)
“I was wanting to start aTwitter account for us,but I think Twitter is more useful for us in bringing in information.
Because farmers don’t Twitter.”(CFA)
@wilsonism 30
![Page 31: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/31.jpg)
So then I’m trying to move people and go: ‘This is gonna go away. Stop liking this!’ … You have to just ditch it and start over from scratch, which is kind of what we did.” (FF)
@wilsonism 31
“And then I ended up changing our Facebook page to a page for a non-profit organization as opposed to a group. …
![Page 32: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/32.jpg)
“So I don’t know if there’s a good gauge about which things to adopt, which things to pass while they wither on a vine somewhere.” (SL)
@wilsonism 32
![Page 33: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/33.jpg)
“I’ve pulled the pictures out because of course we’re using the free Dropbox.
So, I’ve pulled the pictures out and I started putting them on Picasa.” (FF)
@wilsonism 33
![Page 34: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/34.jpg)
“As a director, I do make time to be in front of a computer 1 or 2 hours each day. And that’s a tension for me, because on one hand I understand that time in front of the computer can help time in the garden, but … If I’m not in a garden, SeedLeaf work isn’t happening.” (SL)
@wilsonism 34
< >
![Page 35: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/35.jpg)
@wilsonism 35
“You basically go with an email marketing company. And there’s several out there.
So you look through them all, but since we’re small and have no money, we get the free ones.
So then you spend all this time transferring your stuff from there, trying to figure out how to use that program.” (FF)
![Page 36: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/36.jpg)
software changes / choosing among tools
frequency of personnel changes
limited (free) functionality
storage ceilings
need for multiple modes of communication
equipment needs
impact and measurement regimes
@wilsonism 36
![Page 37: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/37.jpg)
@wilsonism 37
[ 3 ]concerns / opportunities for attentional design
![Page 38: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/38.jpg)
@wilsonism 38
![Page 39: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/39.jpg)
@wilsonism 39
![Page 40: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/40.jpg)
@wilsonism 40
![Page 41: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/41.jpg)
@wilsonism 41
![Page 42: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/42.jpg)
@wilsonism 42
![Page 43: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/43.jpg)
@wilsonism 43
![Page 44: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/44.jpg)
@wilsonism 44
![Page 45: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/45.jpg)
@wilsonism 45
![Page 46: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/46.jpg)
@wilsonism 46
![Page 47: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/47.jpg)
@wilsonism 47
Have you updated your security questions?
Is this your most recent contact information?
So and so user has started following you!
Do you want to follow so and so user?
Your social network has new content!
You haven’t visited us in a while. Are you there?
Someone else may have accessed your account!
There are new Pins from your followers!
Our privacy settings have changed. Do you accept?
![Page 48: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/48.jpg)
This is a struggle over capacity.
@wilsonism 48
![Page 49: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/49.jpg)
This is a struggle over capacity.Yes… and more…
@wilsonism 49
![Page 50: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/50.jpg)
This is a struggle over capacity.Yes… and more…There are broader challenges that give rise to the more mundane struggles over digital information technologies.
@wilsonism 50
![Page 51: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/51.jpg)
This is a struggle over capacity.Yes… and more…There are broader challenges that give rise to the more mundane struggles over digital information technologies.These are struggles to capture and retain attentional control.
@wilsonism 51
![Page 52: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/52.jpg)
This is a struggle over capacity.Yes… and more…There are broader challenges that give rise to the more mundane struggles over digital information technologies.These are struggles to capture and retain attentional control.
@wilsonism 52
attentional controlattentional controlattentional controlattentional controlattentional controlattentional controlattentional control
![Page 53: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/53.jpg)
Strategies in the wake of persistent change?
Greater training for organization personnel.
Sustain access to digital information tech.
Centralize frequently used web functions.
More university-community partnerships.
Develop new or tailored digital tools.
@wilsonism 53
![Page 54: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/54.jpg)
Strategies in the wake of persistent change?
Greater training for organization personnel.
Sustain access to digital information tech.
Centralize frequently used web functions.
More university-community partnerships.
Develop new or tailored digital tools.
@wilsonism 54
training training training training
change change change change
access access access access
used used used used used used used
partnerships partnerships
Develop Develop Develop Develop
![Page 55: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/55.jpg)
This struggle over attention
intervenes in human practices
of exteriorization:
retention,
collective memory,
production of culture.@wilsonism 55
![Page 56: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/56.jpg)
@wilsonism 56
psychotechnological systems of psycho power
![Page 57: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/57.jpg)
constituting collective memories and cultures of action
@wilsonism 57
![Page 58: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/58.jpg)
constituting collective memories and cultures of action
partnering long-term
@wilsonism 58
![Page 59: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/59.jpg)
constituting collective memories and cultures of action
partnering long-term strategizing to build audiences
@wilsonism 59
![Page 60: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/60.jpg)
constituting collective memories and cultures of action
partnering long-term strategizing to build audiences recognizing attention work as action
@wilsonism 60
![Page 61: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/61.jpg)
constituting collective memories and cultures of action
partnering long-term strategizing to build audiences recognizing attention work as action
@wilsonism 61
![Page 62: Social media, community-based organizations, and attention work](https://reader035.vdocuments.us/reader035/viewer/2022062706/557c8cd5d8b42ab0788b51bc/html5/thumbnails/62.jpg)
@wilsonism 62
thank you