Download - Social Media - Commercial Real Estate
Accelerating success.
Social MediaColliers International | West Michigan
What is Social Media
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Our mission now is to pave paths to future relevance. The reality is that we are as much competing for the future; locally and regionally, as we are for the moment. As a result, we are perpetually competing for relevance. Because Social Media can be initialized by anyone in the company, the answer to “What department owns advertising?...” is everyone.
What is Social Media
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Web 2.0 = User generated content of internet based applications
Sometimes referred to as (CGM) Consumer Generated Media
Real Time = Reactive vs. Delayed
ROI $ Value of Social Media
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ROI of Social Media = What’s the ROI of TV, Radio, Print Ads………….Cost per thousand people (Impressions) = (CPM):
Cost Per ImpressionCable TV = $7Newspaper = $32Magazine $20Outdoor Billboard $4Radio = $8Facebook $0.25
“Social Media is today as News Paper, Radio and
Television was to previous generations. If you always
had it – you don’t think twice about it. “
Social Media Trends
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Social Media in West Michigan…
DMO = Destination Marketing Organization
January 2011 – Michigan ranks #1 – United States Tourism for the 7th time in a row
Facebook - Twitter - Flickr - LinkedIn - YouTube - Blog
Social Media icons and links on websites
Geo-location Involvement
Certified Site Traffic Measurement-
User Generated Content/Review Site
1. Michigan2. Colorado3. Virginia4. Oregon5. Florida6. Pennsylvania7. New York8. Hawaii9. Tennessee10. Arizona
Technology Trends…
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65% of working Americans with mobile phones are on smart phones with web-based utilities and social media apps
3-Screen Theory
Real Time = Reactive vs. Delayed
Signage, Downloads & Media
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Business Networking
Social Mapping
Messages vs. Dialogue
Strategic Connections vs. “Fans”
Email Signature – Other “Likes”
Participation
Professional
Networking
Messaging
Recruiting
Specified Dialogue
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Business Page vs. Personal Account
Friends vs. Fans
Photos - Videos - Links - Comments
Recruiting Fans and Promotion
Email Signature – Other “Likes”
Participation
Professional
Personal
Reactive
Branding
Information
Community
Social Media in CRE
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What Social Media can do for you as a Real Estate Professional
Build a personal brand
Distribute expertise and “fish hook” information
Build smarter relationships (LinkedIn)
Gather information from other experts
Sell and expose deals, ideas and property information
Social Media Best Practices
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How, What & When to “Post”
Personal vs. Professional without losing your “touch”
Quantity and Timing
Themes, variety, accuracy
Original vs. “Passed On” Posts
How much is too much “Selling” vs. “Branding”
Social Media Best Practices
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1. Don’t be afraid to show you are human
2. Post more photos and videos (Facebook)
3. Put your fans in charge every now and then
4. Target your audience – track your performance
5. Watch your post frequency and timing
6. Have a unique voice
Social Media Examples
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Coy Davidson & Justin Amash
LinkedIn Group (Individual, Group, Company)
YouTube (Columbus Office, Forecast Event, Dylan Taylor)
http://www.youtube.com/watch?v=5THNVprTRws
http://www.youtube.com/watch?v=22l1LY17cH4
Twitter (Media, Colleagues, Companies, Community)
Building a Specialty Group Page
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Specialty Group Page
Collaborative Effort
Client Engagement – Referrals
Less Time = More Content
Selling looks less “Egotistic”
Colliers West Michigan Rocks!!!!!!
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Thank You!