Download - Social Media - Commercial Real Estate
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Accelerating success.
Social MediaColliers International | West Michigan
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What is Social Media
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Our mission now is to pave paths to future relevance. The reality is that we are as much competing for the future; locally and regionally, as we are for the moment. As a result, we are perpetually competing for relevance. Because Social Media can be initialized by anyone in the company, the answer to “What department owns advertising?...” is everyone.
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What is Social Media
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Web 2.0 = User generated content of internet based applications
Sometimes referred to as (CGM) Consumer Generated Media
Real Time = Reactive vs. Delayed
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ROI $ Value of Social Media
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ROI of Social Media = What’s the ROI of TV, Radio, Print Ads………….Cost per thousand people (Impressions) = (CPM):
Cost Per ImpressionCable TV = $7Newspaper = $32Magazine $20Outdoor Billboard $4Radio = $8Facebook $0.25
“Social Media is today as News Paper, Radio and
Television was to previous generations. If you always
had it – you don’t think twice about it. “
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Social Media Trends
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Social Media in West Michigan…
DMO = Destination Marketing Organization
January 2011 – Michigan ranks #1 – United States Tourism for the 7th time in a row
Facebook - Twitter - Flickr - LinkedIn - YouTube - Blog
Social Media icons and links on websites
Geo-location Involvement
Certified Site Traffic Measurement-
User Generated Content/Review Site
1. Michigan2. Colorado3. Virginia4. Oregon5. Florida6. Pennsylvania7. New York8. Hawaii9. Tennessee10. Arizona
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Technology Trends…
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65% of working Americans with mobile phones are on smart phones with web-based utilities and social media apps
3-Screen Theory
Real Time = Reactive vs. Delayed
Signage, Downloads & Media
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Business Networking
Social Mapping
Messages vs. Dialogue
Strategic Connections vs. “Fans”
Email Signature – Other “Likes”
Participation
Professional
Networking
Messaging
Recruiting
Specified Dialogue
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Business Page vs. Personal Account
Friends vs. Fans
Photos - Videos - Links - Comments
Recruiting Fans and Promotion
Email Signature – Other “Likes”
Participation
Professional
Personal
Reactive
Branding
Information
Community
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Social Media in CRE
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What Social Media can do for you as a Real Estate Professional
Build a personal brand
Distribute expertise and “fish hook” information
Build smarter relationships (LinkedIn)
Gather information from other experts
Sell and expose deals, ideas and property information
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Social Media Best Practices
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How, What & When to “Post”
Personal vs. Professional without losing your “touch”
Quantity and Timing
Themes, variety, accuracy
Original vs. “Passed On” Posts
How much is too much “Selling” vs. “Branding”
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Social Media Best Practices
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1. Don’t be afraid to show you are human
2. Post more photos and videos (Facebook)
3. Put your fans in charge every now and then
4. Target your audience – track your performance
5. Watch your post frequency and timing
6. Have a unique voice
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Social Media Examples
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Coy Davidson & Justin Amash
LinkedIn Group (Individual, Group, Company)
YouTube (Columbus Office, Forecast Event, Dylan Taylor)
http://www.youtube.com/watch?v=5THNVprTRws
http://www.youtube.com/watch?v=22l1LY17cH4
Twitter (Media, Colleagues, Companies, Community)
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Building a Specialty Group Page
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Specialty Group Page
Collaborative Effort
Client Engagement – Referrals
Less Time = More Content
Selling looks less “Egotistic”
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Colliers West Michigan Rocks!!!!!!
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Thank You!