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social media
technologymediumaesthetics
is a
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social media conversationis a
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evolution of communication
commmunication in close networks
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centralised communication
evolution of communication
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phone hacking
50s - 80s 70s - 90s
early internet
evolution of communication
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Usernets
BBSs (Bulletin Board Systems)
online services
IRC, ICQ
evolution of communication
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BRB LOL :)
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live journal : 1999
friendster :2002
myspace : 2003
linkedin :2003
evolution of communication
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What were these new activities ? publishingnetworkingsharingdiscussingcommercelocationgames
new technology new possibilities
social media landscape
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social media landscape
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What was the new content ?
viral videosvideo blogsflash mobs
What was the new language ?
internet memespersonal realities community slangsuser ids
social media landscape
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for the individualby the individuals
i follow my interests
i follow other individuals
I find people and organisations i can align myself to.
social media landscape
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mediumwith a humanface
social media landscape
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Your Digital personality
What are you doing ?
What are your thoughts?
What do you like ?
Where have you been ?
What have you made ?
social media landscape
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What are you doing ?
What are your thoughts?
What do you like ?
What have you made ?
Who are your friends?
Where have you been ?
flickr, youtube
twitter, blogger
delicious, digg, pintrest
linkedin, behance,
issu , foursquare
content sharing
blogging
bookmarking
interest based
networking
check ins
social media landscape
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user
individualsbookmarkers
contenton the web
social media landscape
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How can business and organisationuse this platform ?
social media for organisations
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organisationproduct
social media touchpointsindividual
news and announcements
personality / brand
social media marketing
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The social media layer can become
the living breathingdigital persona or extension of the brand
social media marketing
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social media marketing implementation is building “social authority”.
it is not just whatyou present it is how present the content.
social media marketing
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How ? What ? and Where ?
social media marketing
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Assess your user’s social activities
Decide what you want to accomplish
Is this for listening ? talking ? collaborating ? creating interest ?
What should change ?
Which is the best tool/technolgy ?
social media marketing
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Listen
Participate
Share some stuff
online activity shapes the brand
Make it relevant for your type of audience
reveal your identity
Relinquish control
Inform Enable inspire influence
social media marketing
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social media marketing
Where ?
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social media marketing
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social media marketing
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case study : fuzzco
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case study : fuzzco
blog
online competitions
What are you working on? Dribbble is show and tell for creatives.
+ +
+
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case study : fuzzco
blog
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case study : fuzzco
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case study : fuzzco
It asks participants to make the very worst logo they can. over 1400 designers worldwide were exercised of demons of the worst design this world has ever seen.
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Relationships are the new currency in Social Media.In a social world, engagement is a privilege.- Friendship, trust and loyalty are the rewards.In Social Media, we earn the relationships, and the reputation, we deserve.
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