Social media strategySocial profile customizationImplementation and managementCoaching and training
Wahine Media
Social media best practices
Social media policy & privacyShould I use a strategy?What does “social” look like?Why original content?Local movers and shakers
Social media changes the way we do business
“We don’t have a choice on whether we DO social media, the question is how WELL we do it”
—Erik Qualman
Social media changes the way we do business
“We don’t have a choice on whether we DO social media, the question is how WELL we do it”
—Erik Qualman
Facebook tops Google for weekly U.S. traffic
Social gamers will buy $6 billion in VIRTUAL goods by 2013
eReaders have surpassed traditional book sales
90% of people trust peer recommendations14% of people trust advertisements
What’s the ROI of social media?
What’s the ROI of social media?
The ROI of social media is your business will exist in 5 years.
—Gary Vaynerchuck
For more info on ROI:http://wahinemedia.com/wahineblog
OK I’m ready.Now what?
Social media policy
There are no rules—specific to you
Policy may include:
Who will be the voice?
Authenticity guidelines
Risk mitigation
Profile ownership
Social media privacy
Learn your privacy settings
Don’t be afraid to un-friend
Don’t display birthday (day or year)
Create complex & unique passwords
Clean up your past—Timeline
Would you put it in a headline?
Keep private content OFFLINE
Follow a strategy
Defines your “why”
Defines your “what”
Defines your “how”
Defines success
Your roadmap and step-by-step guide to social media success
Why original content?Blogging creates leads = sales
Positions you as industry leader
Make sure it’s social!
Drives repeat traffic—provides value
Be social!
20% marketing, 80% engagement.
Seek out conversations
Share other relevant content
Dialogue is back AND forth!
All aspects of your business should be social—a social business.
Local movers and shakers
Tiki’s Grill & BarAlways available and responsiveRelevant informationGreat custom apps (tabs)
@AskHMSAHelpful videos on YouTubeResponsive and helpful on TwitterEngaged with the community
Bank of HawaiiResponsive and friendlySweepstakes with big prizeHave a mobile app
Hawaii Aloha TravelRelevant and useful informationBroadcasts live each Friday to answer fan questions
Big City DinerHelpful and responsiveGreat custom apps (tabs)Owner, @BCDlane tweets as well
Keep in touch!
Wahine Mediaweb: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitter: @wahinemedia
Gwen Woltz@gjwahine
Karen Weikert@karenweikert
Download this slideshow:http://www.slideshare.net/wahinemedia
