Download - Social Media as Global Immune Response
Social Media:Global Immune Response
Richard Roaf
1• Why is social media relevant?
2• Social media as diagnosis
3• Social media as treatment
4• Limitations of social media
1• Why is social media relevant?
2• Social media as diagnosis
3• Social media as treatment
4• Limitations of social media
• Social media is a wide range of tools
• They support communication and collaboration
• Popularity is growing
1• Why is social media relevant?
• Social media is a wide range of tools
• They support communication and collaboration
• Popularity is growing
1• Why is social media relevant?
Use of social media up by 340% in 3 years
Facebook has over 500 million users
The average social network user is 37 years old
• Popularity is growing
2007 20100
20
40
60
80
100
120
140
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180
Time Spent on Social Networks & Blogs in the UK(hours per year)
1• Why is social media relevant?
2• Social media as diagnosis
3• Social media as treatment
4• Limitations of social media
1• Why is social media relevant?
2• Social media as diagnosis
3• Social media as treatment
4• Limitations of social media
2• Social media as diagnosis
Social media can help identify problems
Crowd sourcing & citizen science
• MoGO iPhone app• Ushahidi
2• Social media as diagnosis
• We are removed from the consequences of our actions
• Solutions have unintended consequences
• Feedback is necessary to keep us on the right track
Social media can help identify problems
Crowd sourcing
“The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it.”
Jeff Howe
Citizen Science
Engages skills and time of public
MoGO iPhone App: Gulf Oil Spill
LA Bike Map
Significance of crowd sourcing
• Hard to compete in financial terms
• Potential to utilise lots of people power
• Not just monitoring problems but engaging people in them
Question 1.
How could your organisation use crowd sourcing to better identify the problems you are addressing?
1• Why is social media relevant?
2• Social media as diagnosis
3• Social media as treatment
4• Limitations of social media
1• Why is social media relevant?
2• Social media as diagnosis
3• Social media as treatment
4• Limitations of social media
2• Social Media as Treatment
2• Social Media as Treatment
Peer Influence
Student Switch Off
"The environmental motivation is the simplest of forces: people do things
because their peers are doing it”
Polishing the DiamondNFP Synergy
Peer Influence
Peer Influence
• Content can be easily shared
• Use existing supporters to engage wider audiences
Student Switch Off
• Recruit 10,000+ Eco Power rangers in University Halls
• Incentivise students to use social media to influence peers
• Average 9% energy saving per year
Student Switch Off
• Recruit 10,000+ Eco Power rangers in University Halls
• Incentivise students to use social media to influence peers
• Average 9% energy saving per year
Question 2.
How could you encourage supporters to influence others to join the movement?
1• Why is social media relevant?
2• Social media as diagnosis
3• Social media as treatment
4• Limitations of social media
1• Why is social media relevant?
2• Social media as diagnosis
3• Social media as treatment
4• Limitations of social media
4• Limitations of social media
He says utilising weak ties can’t promote the radical changes we need
Gladwell argues social media can’t deliver significant social change
Question 3.
Does social media encourage a culture of slacktivism?
1• Why is social media relevant?
2• Social media as diagnosis
3• Social media as treatment
4• Limitations of social media
340% increase in time spent on social media in the UKhttp://www.nielsen-online.com/pr/pr_100519_uk.pdf
Age of Social Network Usershttp://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
MoGO iPhone apphttp://www.treehugger.com/files/2010/06/mogo-iphone-app-helps-citizens-report-oiled-wildlife-in-gulf.php
Student Switch Offhttp://www.studentswitchoff.org/
Malcolm Gladwell‘s Small Change Articlehttp://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell
References
Thanks for listening
www.ecodemia.co.uk
www.alter-eco.co.uk
www.slideshare.org
www.digitalcharities.org
2) How could you encourage supporters to influence others to join the movement?
3) Does social media encourage a culture of slacktivism?
1) How could your organisation use crowd sourcing to better identify the problems you are addressing?