SOCIAL MEDIA AND THE
FUTURE OF SOCIAL
NETWORKINGLindsey Roy
AGENDA Introduction Social Media Defined Social Networking Defined Identity Status Power Past of Social Networking Growth of Social Networking Present of Social Networking Future of Social Networking Conclusion
SOCIAL MEDIA “A media for social
interaction”(Wikipedia,2011)
“Use of web based and mobile technologies into interactive dialogue” (Wikipedia, 2011)
“A type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content” (Ward, 2000)
SOCIAL MEDIA “
(Heflin,2010)
SOCIAL NETWORKING SERVICE
“An online service that focuses on building and reflecting of social networks or social relations among people, who share interests and/or activities” (Wikipedia,2011)
Facebook- General Buzznet- Music and pop-culture Classmates.com- school Facers.com- British teens Library Thing- Book lovers
IDENTITY
Users social networking identity will become their universal identity
“Your online profile will become your greatest asset”(Poston,2009)
Profiles will be used as an online resume
Need to know basis information will no longer be acceptable (Poston,2009)
(Thangarajah,2009)
STATUS Status changes by 2020 in Social
Networking
People will start to seek out their “High Status” in another form
More elite, invitation only social networking sites will be on the rise
Networking needs change to gain a higher social status
STATUSStatus “needs” fall under Maslow’s Hierarchy of Human Needs
(The Goal focused way, 2010)
POWER Consumers/ Users of social networking
will have all the power
Voices will be heard to prevent Exit
Users will continue to seek power in relationships
Business worlds are changing to horizontal hierarchy's rather than vertical
A power struggle between “professionals” and “amateurs” will continue
(Vector Stock, 2009)
PAST OF SOCIAL NETWORKING
Was not considered to be taken seriously as a safe and successful networking tool
People thought who is really going to look at my profile? who will I actually know on this site?
It was considered unsafe to post personal information online or to communicate with people online
GROWTH OF SOCIAL NETWORKING
Percent Reach for Social Networking Category in Selected CountriesSeptember 2008 vs. September 2007Total Worldwide, Age 15+, Home and Work LocationsSource: comScore World MetrixCountry Percent Reach
Sep- 2007 Sep- 2008 Point Change
Canada 83.9% 86.5% 2.6%
US 65.8% 70.2% 4.5%
•This Chart the growth in the use of social networking sites over a one year period in Canada and the US.
For the full chart including all countries click the link above. (Matthews, 2008)
PRESENT OF SOCIAL NETWORKING
Facebook, Twitter, YouTube, Blogs
Social Networking is an “open profile” to our lives
Many people are not private or concerned about networking
Networking is viewed as a positive form of communication
(The next web,2011)
PRESENT Corporations, Politicians Stephen Harper,
Advertising and Marketing firms are networking
Social networking is now mobile through cell phones
(Low, 2008)
FUTURE OF SOCIAL NETWORKING
“Social Networks will be like air” (Li,2010)
Profiles will be Universal Identities
Convenience of networking will improve
Users will be able to access different networking accounts through one “social graph” (Li,2010)
FUTURE CONTINUED Networking activities will expand-
shopping on facebook
A business model where social influence defines marketing value
Online security measures will continue to improve and adapt to internet innovations(Graff,2002)
Identity theft consequences and laws will be in effect
CONCLUSION Social Networking has grown and developed
into a universal communication thread
The growth of social networking can be compared to the growth of the automobile industry and technology
Cars were once used for a quick trip > Now used by many for more than an hour a day
When Social networking was introduced email was used frequently> Now profiles are shared and medias are logged into multiple times a day
CONCLUSION CONTINUED Horse and buggy > A luxury item> Common
mode of transportation > Transformed into a “green” & environmentally friendly form of quick transportation.
Social Networking > A luxury for internet users> Introduced with basics (MSN)> Classmates.com> Internet use grew > Social media now a normal form of communication
Social Networking has many areas to grow and develop
“Social Networks will be like Air”(Li,2010)
To read the full article by Charlene Li about how Social Networks will be like Air click HERE