Download - Social Media and Social Capital
![Page 1: Social Media and Social Capital](https://reader033.vdocuments.us/reader033/viewer/2022052603/55d4ffddbb61eb28778b45c6/html5/thumbnails/1.jpg)
SOCIAL
MediaCapital
www.pcsweeney.com
Introductions, my work history, reluctant social networker
![Page 2: Social Media and Social Capital](https://reader033.vdocuments.us/reader033/viewer/2022052603/55d4ffddbb61eb28778b45c6/html5/thumbnails/2.jpg)
www.pcsweeney.com
Social Media – The Power Source
![Page 3: Social Media and Social Capital](https://reader033.vdocuments.us/reader033/viewer/2022052603/55d4ffddbb61eb28778b45c6/html5/thumbnails/3.jpg)
www.pcsweeney.com
Social Capital - Harnessing the Power
Harness the power of those social networks and the use of these groups to generate social capital, how do we do this?
“refers to the collective value of all 'social networks' and the inclinations that arise from these networks to do things for each other” - Putnam
![Page 4: Social Media and Social Capital](https://reader033.vdocuments.us/reader033/viewer/2022052603/55d4ffddbb61eb28778b45c6/html5/thumbnails/4.jpg)
www.pcsweeney.com
Where Do I Begin? - Evaluation
Your Online Profile Directories
Static Websites
News Sites
Online Maps
![Page 5: Social Media and Social Capital](https://reader033.vdocuments.us/reader033/viewer/2022052603/55d4ffddbb61eb28778b45c6/html5/thumbnails/5.jpg)
www.pcsweeney.com
More Evaluation – Social ProfileThey’re already talking
Yelp Foursquare Twitter Facebook Blogs
Your staff is probably already talking too!
![Page 6: Social Media and Social Capital](https://reader033.vdocuments.us/reader033/viewer/2022052603/55d4ffddbb61eb28778b45c6/html5/thumbnails/6.jpg)
www.pcsweeney.com
Even More Evaluation…
What are they using?
![Page 7: Social Media and Social Capital](https://reader033.vdocuments.us/reader033/viewer/2022052603/55d4ffddbb61eb28778b45c6/html5/thumbnails/7.jpg)
www.pcsweeney.com
It’s Decision Time!•Brand Name?•Organization Run?•Employee Run?•Which tools?•What will you say?•Who is your audience?
![Page 8: Social Media and Social Capital](https://reader033.vdocuments.us/reader033/viewer/2022052603/55d4ffddbb61eb28778b45c6/html5/thumbnails/8.jpg)
www.pcsweeney.com
Policies, Policies, Policies Staff Polices Patron interaction Policies Personal use polices Blogging Polices Twitter Policies Facebook Policies And more!!
![Page 9: Social Media and Social Capital](https://reader033.vdocuments.us/reader033/viewer/2022052603/55d4ffddbb61eb28778b45c6/html5/thumbnails/9.jpg)
www.pcsweeney.com
Ready to Launch
Register your name-Knowem.com
Logo/Photo
Description
Tags
Consistency=Branding
![Page 10: Social Media and Social Capital](https://reader033.vdocuments.us/reader033/viewer/2022052603/55d4ffddbb61eb28778b45c6/html5/thumbnails/10.jpg)
www.pcsweeney.com
How to Find Friends… CommunicateHashtags Ask Contests Promotions Retweets Answer ?s BE FRIENDLY!! Or…
![Page 11: Social Media and Social Capital](https://reader033.vdocuments.us/reader033/viewer/2022052603/55d4ffddbb61eb28778b45c6/html5/thumbnails/11.jpg)
www.pcsweeney.com
Catch a Meme Wave!
![Page 12: Social Media and Social Capital](https://reader033.vdocuments.us/reader033/viewer/2022052603/55d4ffddbb61eb28778b45c6/html5/thumbnails/12.jpg)
www.pcsweeney.com
Catch a Meme Wave!
![Page 13: Social Media and Social Capital](https://reader033.vdocuments.us/reader033/viewer/2022052603/55d4ffddbb61eb28778b45c6/html5/thumbnails/13.jpg)
www.pcsweeney.com
Catch a Meme Wave!
![Page 14: Social Media and Social Capital](https://reader033.vdocuments.us/reader033/viewer/2022052603/55d4ffddbb61eb28778b45c6/html5/thumbnails/14.jpg)
www.pcsweeney.com
What Not to Do…
Negativity Lie Religion Sex Politics Troll
![Page 15: Social Media and Social Capital](https://reader033.vdocuments.us/reader033/viewer/2022052603/55d4ffddbb61eb28778b45c6/html5/thumbnails/15.jpg)
www.pcsweeney.com
Monitoring Your Message
Google Alerts TwinBox Searches Rating Sites Listen
![Page 16: Social Media and Social Capital](https://reader033.vdocuments.us/reader033/viewer/2022052603/55d4ffddbb61eb28778b45c6/html5/thumbnails/16.jpg)
www.pcsweeney.com
They Are Talking… Now What?
![Page 17: Social Media and Social Capital](https://reader033.vdocuments.us/reader033/viewer/2022052603/55d4ffddbb61eb28778b45c6/html5/thumbnails/17.jpg)
www.pcsweeney.com
How Will You Spend Your Social Capital?What do they want?Connect with CitiesCollaborate with organizationsPublic supportPromoting services/programsAdvertising eBranch/OPACPromote online materialsLocal bands/artists
Do things for each other!
![Page 18: Social Media and Social Capital](https://reader033.vdocuments.us/reader033/viewer/2022052603/55d4ffddbb61eb28778b45c6/html5/thumbnails/18.jpg)
www.pcsweeney.com
Bonus Slide- This Part is for You!
Don’t forget about YOUR social network!