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SOCIAL MEDIA: AND OTHER MAGIC TRICKS
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“62 percent of people know our name, but few
know much about us”
-2012 International Assembly
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If a tree falls in a forest…
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We do so many things but how much of it
known outside the ‘four walls’ of the Club?
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Group Exercise
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What are your questions?
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OVERVIEW
2014 Rotary Context Why should you care? ie Market Forces
What is Social Media Advantages for Clubs
Examples
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CURRENT CHALLENGES
FOR ROTARY CLUBS
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WHY YOU SHOULD CARE? !
MARKET FORCES
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ECONOMIC
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SOCIAL
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TECHNOLOGY
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THE BIG IDEA
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TRAFFIC X CONVERSION =
CUSTOMERS (MEMBERS / SUPPORT / DONATIONS - ROTARY CONTEXT)
Key Principle 1
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THE INTERNET IS MADE OF CONTENT
!
NO CONTENT = INVISIBLE
Key Principle 2
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PR Channels? Multiple pillars…
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What is Social
Media?
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ADVANTAGES FOR CLUBS
• Cost • Visibility • Communication • New Members • Document history • Publish on the go
• Network with local organisations
• Search Engine Optimisation
• International Toasts?
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ROTARY EXAMPLES
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ROTARY EXAMPLES
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ROTARY EXAMPLES
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Press Releases Photos Newsletters Member Profiles Director reports
Website
Photo GalleryMobiles
iTunes
Our Publishing Setup
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FACEBOOK PAGE
ANATOMY
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Profile Page
Bob
Mary
Jim
Club
Business
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FACEBOOK POSTS
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FACEBOOK ADS Cost Effective!!!
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EXAMPLE - PROMOTING AN EVENT
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Group Exercise
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Questions