![Page 1: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/1.jpg)
New Media and Social Media Workshop
Foreign Service Institute ndash Department of State
School of Professional and Area Studies
Public Diplomacy Division Director Matthew Lussenhop
Instructors Chris Degnan Matthew Lussenhop Eric Schwartzman
Course Number PY363
July 17 2009
2
Housekeeping
bull Breaks and Lunch
bull Cell Phones
bull Introductory Course
bull Technical Problems
bull Curriculum
bull Handouts are Digital
bull Twitter Hashtag smstate
bull Spam Email Account
bull Web Browsers
3
Mayor Jerry Brown
Britney Spears
News Media Addict
Star Wars 30th Anniversary
Pussycat DollsAcademy Awards
4
Message Map
Data Points
Overarching Message
Supporting Messages
5
Mainstream Media Training
6
Plenty of Options
Public Affairs
CustomerRelations
Investor Relations
Labor Relations
Community Relations
Industry Relations
Media Relations
Analyst Relations
Public Relations
7
Media Relations
Mass Media Addict
Television Magazines
Radio
Newspapers
8
Junket Junkie
9
Controlled Communications
10
Conforming to News Cycles
Photo by Olivander
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 2: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/2.jpg)
2
Housekeeping
bull Breaks and Lunch
bull Cell Phones
bull Introductory Course
bull Technical Problems
bull Curriculum
bull Handouts are Digital
bull Twitter Hashtag smstate
bull Spam Email Account
bull Web Browsers
3
Mayor Jerry Brown
Britney Spears
News Media Addict
Star Wars 30th Anniversary
Pussycat DollsAcademy Awards
4
Message Map
Data Points
Overarching Message
Supporting Messages
5
Mainstream Media Training
6
Plenty of Options
Public Affairs
CustomerRelations
Investor Relations
Labor Relations
Community Relations
Industry Relations
Media Relations
Analyst Relations
Public Relations
7
Media Relations
Mass Media Addict
Television Magazines
Radio
Newspapers
8
Junket Junkie
9
Controlled Communications
10
Conforming to News Cycles
Photo by Olivander
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 3: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/3.jpg)
3
Mayor Jerry Brown
Britney Spears
News Media Addict
Star Wars 30th Anniversary
Pussycat DollsAcademy Awards
4
Message Map
Data Points
Overarching Message
Supporting Messages
5
Mainstream Media Training
6
Plenty of Options
Public Affairs
CustomerRelations
Investor Relations
Labor Relations
Community Relations
Industry Relations
Media Relations
Analyst Relations
Public Relations
7
Media Relations
Mass Media Addict
Television Magazines
Radio
Newspapers
8
Junket Junkie
9
Controlled Communications
10
Conforming to News Cycles
Photo by Olivander
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 4: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/4.jpg)
4
Message Map
Data Points
Overarching Message
Supporting Messages
5
Mainstream Media Training
6
Plenty of Options
Public Affairs
CustomerRelations
Investor Relations
Labor Relations
Community Relations
Industry Relations
Media Relations
Analyst Relations
Public Relations
7
Media Relations
Mass Media Addict
Television Magazines
Radio
Newspapers
8
Junket Junkie
9
Controlled Communications
10
Conforming to News Cycles
Photo by Olivander
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 5: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/5.jpg)
5
Mainstream Media Training
6
Plenty of Options
Public Affairs
CustomerRelations
Investor Relations
Labor Relations
Community Relations
Industry Relations
Media Relations
Analyst Relations
Public Relations
7
Media Relations
Mass Media Addict
Television Magazines
Radio
Newspapers
8
Junket Junkie
9
Controlled Communications
10
Conforming to News Cycles
Photo by Olivander
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 6: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/6.jpg)
6
Plenty of Options
Public Affairs
CustomerRelations
Investor Relations
Labor Relations
Community Relations
Industry Relations
Media Relations
Analyst Relations
Public Relations
7
Media Relations
Mass Media Addict
Television Magazines
Radio
Newspapers
8
Junket Junkie
9
Controlled Communications
10
Conforming to News Cycles
Photo by Olivander
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 7: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/7.jpg)
7
Media Relations
Mass Media Addict
Television Magazines
Radio
Newspapers
8
Junket Junkie
9
Controlled Communications
10
Conforming to News Cycles
Photo by Olivander
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 8: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/8.jpg)
8
Junket Junkie
9
Controlled Communications
10
Conforming to News Cycles
Photo by Olivander
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 9: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/9.jpg)
9
Controlled Communications
10
Conforming to News Cycles
Photo by Olivander
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 10: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/10.jpg)
10
Conforming to News Cycles
Photo by Olivander
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 11: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/11.jpg)
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 12: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/12.jpg)
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 13: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/13.jpg)
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 14: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/14.jpg)
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 15: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/15.jpg)
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 16: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/16.jpg)
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 17: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/17.jpg)
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 18: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/18.jpg)
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 19: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/19.jpg)
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 20: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/20.jpg)
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 21: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/21.jpg)
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 22: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/22.jpg)
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 23: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/23.jpg)
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 24: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/24.jpg)
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 25: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/25.jpg)
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 26: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/26.jpg)
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 27: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/27.jpg)
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 28: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/28.jpg)
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 29: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/29.jpg)
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 30: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/30.jpg)
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 31: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/31.jpg)
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 32: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/32.jpg)
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 33: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/33.jpg)
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 34: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/34.jpg)
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 35: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/35.jpg)
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 36: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/36.jpg)
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 37: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/37.jpg)
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 38: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/38.jpg)
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 39: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/39.jpg)
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 40: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/40.jpg)
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 41: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/41.jpg)
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 42: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/42.jpg)
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 43: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/43.jpg)
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 44: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/44.jpg)
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 45: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/45.jpg)
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 46: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/46.jpg)
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 47: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/47.jpg)
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 48: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/48.jpg)
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 49: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/49.jpg)
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 50: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/50.jpg)
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 51: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/51.jpg)
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 52: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/52.jpg)
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 53: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/53.jpg)
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 54: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/54.jpg)
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 55: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/55.jpg)
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 56: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/56.jpg)
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 57: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/57.jpg)
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 58: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/58.jpg)
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 59: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/59.jpg)
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 60: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/60.jpg)
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 61: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/61.jpg)
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 62: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/62.jpg)
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 63: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/63.jpg)
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 64: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/64.jpg)
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 65: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/65.jpg)
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 66: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/66.jpg)
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 67: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/67.jpg)
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 68: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/68.jpg)
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 69: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/69.jpg)
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 70: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/70.jpg)
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 71: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/71.jpg)
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 72: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/72.jpg)
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 73: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/73.jpg)
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 74: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/74.jpg)
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 75: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/75.jpg)
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 76: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/76.jpg)
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 77: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/77.jpg)
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 78: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/78.jpg)
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 79: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/79.jpg)
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 80: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/80.jpg)
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 81: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/81.jpg)
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 82: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/82.jpg)
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 83: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/83.jpg)
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 84: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/84.jpg)
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 85: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/85.jpg)
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 86: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/86.jpg)
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 87: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/87.jpg)
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 88: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/88.jpg)
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 89: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/89.jpg)
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 90: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/90.jpg)
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 91: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/91.jpg)
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 92: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/92.jpg)
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 93: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/93.jpg)
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 94: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/94.jpg)
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 95: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/95.jpg)
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 96: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/96.jpg)
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 97: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/97.jpg)
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 98: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/98.jpg)
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 99: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/99.jpg)
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 100: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/100.jpg)
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 101: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/101.jpg)
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 102: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/102.jpg)
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 103: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/103.jpg)
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 104: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/104.jpg)
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 105: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/105.jpg)
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 106: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/106.jpg)
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 107: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/107.jpg)
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 108: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/108.jpg)
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 109: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/109.jpg)
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 110: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/110.jpg)
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 111: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/111.jpg)
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 112: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/112.jpg)
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 113: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/113.jpg)
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 114: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/114.jpg)
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 115: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/115.jpg)
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 116: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/116.jpg)
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 117: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/117.jpg)
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 118: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/118.jpg)
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 119: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/119.jpg)
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 120: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/120.jpg)
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 121: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/121.jpg)
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 122: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/122.jpg)
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 123: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/123.jpg)
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
![Page 124: Social Media and New Media Workshop (FSI) PY363 - Day 1](https://reader031.vdocuments.us/reader031/viewer/2022020122/5549fe19b4c905507a8b4c45/html5/thumbnails/124.jpg)
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-