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BY
DAVID PORTNEY
SOCIAL MEDIAAND HOW THE HECK TO USE IT FOR
YOUR VOLLEYBALL PROGRAM
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THINGS TO REMEMBER….
• This isn’t really “media,” you have a conversation WITH your followers, not talk AT them.
• Keep them engaged, don’t be boooooooring.
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THINGS TO REMEMBER…
• Each account is a direct representation of not only your volleyball program, but your school.
• When in doubt…don’t send it out.
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THINGS TO REMEMBER…
Humanize it! Don’t create a twitter robot!
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IT’S ALL ABOUT THE MIND SET…
• Don’t just pawn social media off to anyone.
• Being in charge of social media accounts is a mind set, constantly ask yourself, “is this something our followers would be interested in?
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IT’S ALL ABOUT THE MIND SET…
• Ignore the non-believers! Just shake their hand and introduce them to 2012.
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ACTUALLY POST!
• No posts = no followers.
• Followers will not magically come.
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WHAT TO POST…
• FACEBOOK – It’s all about the photos...
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WHAT TO POST…
• TWITTER – It’s all about information…
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WHAT TO POST…
• 24/7/365…sorry.
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ENGAGE! ENGAGE! ENGAGE!
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WHAT TO POST…
• People love giveaways…SO GIVE STUFF AWAY!
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WHAT TO POST…
“Behind the scenes” looks.
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BEST CASE SCENARIO…
• Make $$$$$$$$$$$$ via sponsorships.
• But be careful, you can’t make it look to obvious you’re trying to sell something.
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QUESTIONS? COMMENTS? CONCERNS?