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Social Media & Education
@ChrisRawlinson
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Digital Advertising
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Education in the year 2000, as imagined in 1910 by French postcard artist Villemard. Image: National Library of France
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What Happened ?
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Mass Media
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InformationEconomy
Attention Economy
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Online Media Mix
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Source: 2009 HMI Report, Global Information Industry Center, University of California, San Diego, Bohn, Short
1980: 7.4 Hours / Day
2008: 11,8 Hours/Day
9.57 zettabytes of data
Reading is up!
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Web Capacity
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• There are over 10million Internet users in South Africa now
• Total of approx 8.5 million South Africans access the Internet on their cell phones
• Approx. 25% growth internet users year on year in SA
• 45% female - 55% Male user base
• Ages 15 -24 represent approx. 10% of users
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Social Media
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Online Media Mix
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• 9.34m active users in SA• 52% male / 48% Female• Age10-25 = 52% user
base• 13% of users spend
Moola• 50m global subscribers
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Approx 8m SA users Approx 6.8m access via
Mobile 49% male / 51% Female 69% use daily 170 ave friends 6h30m ave browse
time/month Age13-22 = 24% user
base (the bulk are aged 22-30)
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“Twitter is not a technology. It’s a conversation. And it’s happening with or without you.”
@charleneli
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• 2.43m SA users• 15.4m tweets per Month• Most active 9am -10am• Most active on Mondays• 52% Male 47%Female
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Alexa top sites in SA1. Google.co.za
2. Facebook
3. Google.com
4. YouTube
5. BidorBuy
6. Yahoo
7. Gumtree
8. LinkedIn
9. Wikipedia
10.News24
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So What Now?
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"Big breakthroughs happen when what is suddenly possible meets what is desperately necessary" Thomas Friedman, New York Times 2012
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The Flipped Classroom
The Flip:
Content at home < > Problem sets in Class
On-Demand: Pause and Repeat
Progress Reports are Immediate
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GamificationBecause games are fun, and are a great way to learn.
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What you can’t measure, you can’t manage.- Peter Drucker
Set Goals and Measure
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Flow•Clear set of goals•Clear set of Rules•Challenge matched to skill or confidence•Clear and Immediate Feedback
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Case Study: Nike
Nike "Connecting used to be, 'Here's some product, and here's some advertising. We hope you like it. ’Connecting today is a dialogue.“
Nike CEO, Mark Parker
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Case Study: Nike
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• Teaching administration is taking up almost as much time as the teaching itself.
• Teachers are looking for ways to be more productive.
• So they’re adopting apps like ClassDojo and Socrative to be more productive.
• Mostly without the permission or go-ahead of their school or regional education boards... Due to the free starter version of these tools
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Schools Social Media Advice1. Monitor the conversations happening2. Do have an updated Twitter / website / Facebook
page 3. Make your websites social.4. Try and create shareable and open school resources
online.5. Respond to conversations as often as possible.6. Create a social media school policy (Staff/Students)7. If creating a network use existing tools / software.8. If running social media empower the person, or
make sure they are already senior staff.9. Continuously learn, unlearn, and re-learn.
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Relax and Enjoy
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[email protected]@ChrisRawlinson