Download - Social media analytics
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Social Media Analytics
Jithu PettanMathew Robert
Sahil SinghPavan Kanna
Asif AnwarHarsh Singh
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Overview
•Social Media•Data Source•Tibco Tools
▫Spotfire Miner▫Spotfire
•Output•Extension
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Social Media• Instant and real time data.• 465 million twitter accounts.• Average tweets of 250 million tweets per
day (2011).• Peek at 25088 tweet per second. (“Castle
in the sky” TV show)• 1 billion active users on facebook.• Linkedin, Pinterest, Google+,instagram
some popula
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Data For Analysis
• Analysis of text data.• We analyze tweets send
from various users across the globe.
• Analyze patterns of tweets on a particular event, topic under discussion.
• Collect tweets on a particular hashtag.
• Sample : “Samsung Galaxy Premier”
• The fetched tweets had the following contents▫ Username▫ Tweet▫ Followers for the user▫ Location
twitter data.xlsx
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Data Model
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Data Model
Read File : 343 Samples read from the source file.
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Data Model
Missing values Removal : 229 Samples after dropping rows without location data.
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Data Model
Duplicate Removal : 196 Samples after removing users who have tweeted multiple times.
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Model
•Used descriptive analysis technique.•Spotfire Miner to develop the model•Model data input to Spotfire for better
graphical analysis.
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Spotfire• Location based
output.• Most activity
generated from “Venezuela”
• Top locations were buzz was generated include : Indonesia, Bangalore, Philippines
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Spotfire• Key personalities
who were active on this subject.
• Helps to analyze comments from opinion leaders.
• Notable Tweeters include : Blackberry Indonesia Community(131214 followers), Phone Crazy (69138)
•
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Extension• Sensitivity analysis of the content can indicate positive or
negative attitude. • Intelligence analytics frameworks like Attivio Active
Intelligence Engine to analyze tweets for the sentiments.• Time series analysis to analyze the change in magnitude
over time.• Followers, retweets,mentions data to analyze the impact.
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Thank you