©Dorien Morin-van Dam 1
Social Media
Planning StrategyConnecting The Dots
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WELCOME!
Intro
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Which Platforms?
(Local) Small Businesses
We recommend:Facebook PageTwitterLinkedIn to start with.
Overview
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For Artist & Musicians
consider adding:
YouTubePinterest
Overview
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For Brick & Mortar Business
consider adding:
FourSquareGoogle Places
Yelp
Overview
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Before You Design Your Social Media Strategy
5 things to consider…
Overview
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1. Social Media Is A Force Multiplier
Instead of thinking in terms of new goals, which a social media strategy would be used to reach, think in terms of how you can use social media, alongside your other marketing efforts, to reach your current business goals.
Overview
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2. Never Let Tactics Dictate Strategy
The Difference Between Strategy and Tactics
• Tactics are the day-to-day activities that are repeatable and clear-cut, they are comprised of the basic components that execute the actually strategy. (Facebook, email, print advertising)
• Strategy is the big picture, it’s the overall plan, comprised of tactics, that gives direction towards meeting goals and objectives.
Overview
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3. Think Laterally
With social media you are able to influence the conversation, the lateral communication that is happening between people in different social channels. So, when designing your strategy always think in terms of how you can get people to talk in a positive manner about your business.
Overview
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4. Connect With Social Projects You do this by becoming part of the
community, a contributor that adds to the overall enjoyment of the social project. If you live in a college town, maybe it’s the local football team, live in a family friendly city, maybe it’s education, it could even be a local charity or fishing, the ideas really are limitless.
Overview
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5. Don’t Go At It Alone
The Strategic Response Team should be
comprised of at least one person from each department in your organization, including office staff. The reasons are plenty, but the most important reason is creativity. The creativity of the group will always be better than the creativity of the individual.
Overview
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Planning Strategy
Strategy
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Before You Plan
You Need to Know These 3 Things
Strategy
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#1 Everyone Must Work Together
‘Until you start collaborating internally as a team, you will not succeed in social
media’*Marketing, IT, Sales, Employees etc.
Strategy
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#2 Top Management Must Be On Board
‘Social media integration is bound to meet huge resistance until top
management says it’s OK to spend time and money to integrate it into the
company’s marketing and culture.’
Strategy
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#3 Don’t Expect Overnight Success
‘Smart companies look at the long-term. Once you have created the social media
community, listen to it and work to serve its needs. Doing so will help build
customer trust and loyalty.’
Strategy
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Start with Goals
More Sales
More Clients
More Business
More $$$
Strategy
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MORE ENGAGEMENT
on your Fan Page
Example of a Strategy
Strategy
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DRIVE TRAFFIC
to your website
Example of a Strategy
Strategy
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Planning
Social Media AuditContent
DevelopmentSocial Media
Strategic PlanTie in with
Business Plan
Strategy
ALL are needed to succeed.
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Self Audit
http://moreinmedia.com/social-media-self-audit-template/
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CONTENT DEVELOPMENT
What do I want to say on
FacebookTwitterLinkedIn
Strategy
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Content Focus
Who is your target audience?
Which key words should you use?
What do you want to be known for?
Strategy
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Why do I need different content on each platform?
VarietyMedia FunctionsAudience
Content PlanningStrategy
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Benefits of Planning
Get more Done/Time Saver
Strategy
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Benefits of Planning
Defined plan to follow.
Strategy
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Benefits of Planning
No duplicate posts/actions.
Strategy
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Easy to delegate tasks.
Strategy
Benefits of Planning
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Benefits of Planning
(Better) Analysis
Strategy
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Benefits of Planning
Monitoring
Strategy
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Content Optimization
Goals & Objectives Planning
Execution Analysis & Monitoring
Adjusting
Strategy
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Social Media AuditStrategy
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ExecutionDoing it!
Make a PLAN
Execution
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Social Media Connecting
Convert current mailing list and current customers to on-line friends and fans
Execution
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Social Media Networking
Develop new on-line contacts through LinkedIn, Facebook & Twitter and by joining LinkedIn and Facebook Groups.
Execution
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Social Media Fame
Add value by writing a blog in your ‘niche’ and linking to all your social media platforms
Execution
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SEOSearch Engine Optimization
“Do You Want To Be Found?”
Execution
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Use Key WordsExecution
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Use Your ProfilesExecution
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Like-Share-Post
Best advice ever
Clicking ‘like’ is free.Posting is free.Sharing is free.
Execution
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Like-Share-Post
Share posts of those you respect, like, or want to connect with.
Click ‘like’ when you read a post and it makes you laugh, cry, excited, etc.
Execution
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Conclusion
Options Available To Small Business Owners:
DIY
Investment: Time, To Learn Social Media MarketingTime, To Execute Social Media StrategyMinimal $
Execution
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Options Available To Small Business Owners:
OutsourcingInvestment:
Consulting Fees $$Project Fees $$$Management Fees $$$$
Conclusion
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Resource for Social Media Updates
www.MoreInMedia.comwww.honmb.com
Execution