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ocial Media 101ocial Media 101.or Business 2 0.or Business 2 0
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Social Media 101Management ofdifferent information viadifferent online platform reaching out todifferent target audience through building
different social networksand maintainingdifferent multi-lateral communicationManagement sharing, publishing, discussionInformation text, pictures, video, presentation,
sound, gossip, rating, polls results, etc
Platform Live Feed, Micro blog, Social games,virtual world
Social Network Vertical, Horizontal, interest,industry.
Communication Users becomes content provider,
Broadcaster needs to offer instant feedback.
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Why shouldmy business care
aboutSocial Media?
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( , , )S in g a p o re 4 7 0 0 0 0 0( , , )S in g a p o re 4 7 0 0 0 0 0
1 o u t o f 71 o u t o f 7 o no n Facebookacebook=,80 00080 000
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nn ( , , )merica 400 000 000( , , )merica 400 000 000out of 4 are on Socialout of 4 are on SocialMediaedia=, ,00 000 000,00 000 000
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n the Worldn the Worldout of 3 are on Socialout of 3 are on SocialMediaedia=
, , ,000 000 000, ,000 000 000
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Youngsters Spend Time on SocialMedia than
Reading your Email
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Social Medianot only
Change the RulesofCommunication
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SocialMedi
a changes
SocialMedi
a changes
theA
rt
ofW
ar
theA
rt
ofW
ar
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Power of Publishers and Broadcaster sPower of Publishers and Broadcaster sare moving towardsare moving towards
The Traditional AudienceThe Traditional Audience
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Social Media
Best Friend?or yourorst Nightmare?
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Just how fast isSocial Media
Marketing Growth?
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More than 13 hours of video
uploaded per minute.
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450 years to watch all
videos(2009 2459)
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13,000,000
Articles
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, , ,4 000 000 000
%5 of people on earthhas a photo in Flickr
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1400% growth from Jan
Feb 09
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If
If FACEBOOKis a Country,It will be the 8thlargest Country
In the World
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Leverage of Social Media
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&FoodBeverages
Consultancy Fashion Education
Hospitality Retail InfoTechnology
Property
Automobile Entertainment Healthcare Recreation
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Book Blog
Distribution Strategy
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Intellectual Property
Management
Publishing Sharing
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Merchandising
/ /CD Songs MP3 Podcasting
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Customer Feedback
Forum Discussion Social networking Site
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Business Networking
/Joining Business Clubs Groups& ,Using Linkedin Plaxo etc
To create your own groups
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Business Meetings
Conference Calls Instant Group Messaging
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Knowledge Management
Conference Slideshare
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Goodwill / Referral
Program ?
& Word of Mouth Client Testimony / /Comments Rating Poll
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Loyalty Program
Client Fans
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Tele-Marketing
Cold Calls
Adding Friends
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Email Marketing
Broadcasting or Blasting Mass Invite or Open ID Log in
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Mass Marketing
Customized SMS Micro Blogging
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Semantic WebSearch Engine Optimization
Online Marketing
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Marketing Campaign Conversational Marketing
Integrated Marketing
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Web Strategy
Hit Rate ? Google Analytics
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Business Intelligence
Monitoring ? Google Alert
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Business Alliance
Information SystemStrategic Alliance
Application Programming Interface( , )Yahoo Update Facebook Connect
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Corporate Learning
/Conferences Seminars Webinar
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Management
Development
Harvard Business School Scribd
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Responsiveness
Periodic Update( )Newsletter
Instant Update( )Live Feed
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Mass Media Relations
Press Release Social Media Press Room
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Corporate Image
Corporate Website Corporate Portal
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!OW!OW et s take theet s take the . . . .M R T. . .M R T
S cialcial M -dia-dia R adyady T !me!me
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Many are in there!
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o u r C u sto m e rs a re!here
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/our Partners Associates!re there
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our Competitors are!here
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Just use what you need
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ff
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forforPersonal & ProfessionalPersonal & Professional
BrandingBranding
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:Name Ideas AndrewAlmost 2500friendsFan of 25Pages
Members of over 200groupsOwn Group with over 1000membersOver 800pictures
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:// . .Http ideasandrew podomatic com45 daysold180 min of podcast
Radio Interviews Webcast Interview
10episodes50downloads
http://ideasandrew.podomatic.com/http://ideasandrew.podomatic.com/http://ideasandrew.podomatic.com/ -
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:Name Ideas Andrew:Name Ideas Andrew2020presentationspresentations
OverOver 200200downloaddownload
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:Name Ideas AndrewAbout 25Videos
News Coverage /Talks Show Seminars Award CeremonyInterviews
Almost 1700Channels viewsOver 15000video viewsHave watched almost ,10 000videos
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:Name Ideas AndrewAbout 305connections
- ,37 600 (connections 2nd )degree- , ,2 800 000 (connections 3rd )degree8Recommendations
Members of over 20
groups
Own Group with over 40members%Profile 100 updated
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www.andrewchow.sg
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www.beulah.sg:Founded 2006 Sep:Category Religion
:Objective Christian networking
:Profiles 1465
:Events 300
: ,Friendships 34 000
i
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:Founded 2007 Jan
:Category Social
:Objective Friendship
:Profiles 6400
:Events 400
: ,Personal Messages 250 000
www.romancingspore.co
m
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www.tableforsix.sg:Founded 2009 Jan
:Category Personalized Dating
:Objective For likeminded singles whoLooks forward to a life long relationshi
:Profiles 510
:Table For Six Over 100
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www.superideamart.com:Founded 2009 Aug
:Category Business
: &Objective Exchange Ideas Allian
:Profiles 230
: ,Friendships 1 800
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One last Question! When was the last time you search for your
name on
?
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