Social IRL: Will Brands Ditch the Curated Social Feed?

Over the past 5+ years, we have adopted new platforms to capture our staged-for-social life.

Did we go too far to stage our lives for social?

After excess has come a trend of REAL posts – ones that expose imperfections and vulnerabilities.

Social IRL is about being real and unfiltered.

Is this entertaining enough for the masses?

Hibernation Essentials+ Spa Night In + Quarterlife Crisis

Some brands are making strides ….

Are brands ready to ditch their curated social feeds to bare it all?

What are strategies for being more authentic on social?