Social CapabilitiesSocial Capabilities
How to achieve your goals ?How to achieve your goals ? • Target audienceTarget audience
• Make plans & strategiesMake plans & strategies
• Analyze your business & industryAnalyze your business & industry
• BrandBrand Extension, Exposure, LoyaltyExtension, Exposure, Loyalty
• Customer Engagement & EducationCustomer Engagement & Education
• Lead Generation & ROILead Generation & ROI
Questions / Polls on FacebookQuestions / Polls on Facebook
• Data gathering potentialData gathering potential
• Good EngagementGood Engagement
• High VisibilityHigh Visibility
• Great responseGreat response
How do we reach your Target Audience?How do we reach your Target Audience?
Facebook ads are much more targeted than Google ads. You can target your ad Facebook ads are much more targeted than Google ads. You can target your ad by location, sex, age, keyword, relationship status, job title, workplace, or college.by location, sex, age, keyword, relationship status, job title, workplace, or college.
We will create, run and monitor the ad and also recommend a budget suitable for We will create, run and monitor the ad and also recommend a budget suitable for your business. your business.
Why Facebook ads are an Important Marketing Tool?Why Facebook ads are an Important Marketing Tool?
ObjectiveObjective – – To reach the customers in an effort to grow the number of To reach the customers in an effort to grow the number of people connected to your Facebook Page and increase engagement with people connected to your Facebook Page and increase engagement with your Facebook page, application and website. your Facebook page, application and website.
SolutionSolution – – Test Targeting, messaging and images to discover which Test Targeting, messaging and images to discover which elements resonate strongest with their audiences.elements resonate strongest with their audiences.
ApproachApproach – – Ads would be targeted according to the Likes & Interests of Ads would be targeted according to the Likes & Interests of the Facebook users. the Facebook users.
Facebook AppsFacebook Apps
RSSRSS
TwitterTwitter
YoutubeYoutube
FlickrFlickr
PDFPDF
PresentationPresentation
File sharingFile sharing
Image galleryImage gallery
CouponsCoupons
E-CartE-Cart
FeedbackFeedback
FAQFAQ
Google mapsGoogle maps
*All the above applications are for Facebook.
Twitter Application for FacebookFacebookHere are some of our reputed users using Here are some of our reputed users using this application :-this application :-
1) Letsbuy.com 1) Letsbuy.com www.facebook.com/letsbuy
2) Cakka (Musician) 2) Cakka (Musician) http://www.facebook.com/pages/cakka/31651504958
3) SBK Super bike championship 3) SBK Super bike championship http://www.facebook.com/sbkofficial
4) CFK Argentina (President of Argentina) 4) CFK Argentina (President of Argentina) http://www.facebook.com/CFKArgentina
Among the various social media tools developed by us, the Among the various social media tools developed by us, the Twitter App for FacebookTwitter App for Facebook is is one of the most popular and we are proud to announce that the Monthly Active Users one of the most popular and we are proud to announce that the Monthly Active Users
for the app has crossed for the app has crossed 100,000 users!!100,000 users!!
Our Popular Application Users!Our Popular Application Users!
RSSRSS : Maggots Plague : Maggots Plague
TwitterTwitter : Cakka : Cakka
YoutubeYoutube : J Balvin : J Balvin
FlickrFlickr : UNICEF : UNICEF
PDFPDF : Tron France : Tron France
PresentationPresentation : Success Concepts : Success Concepts
Image galleryImage gallery : Tokiandia Awards : Tokiandia Awards
CouponsCoupons : Android : Android
E-cartE-cart : Cafe Brasil : Cafe Brasil
FAQFAQ : Free New York City Concerts : Free New York City Concerts
FeedbackFeedback : 3 Italia : 3 Italia
File sharingFile sharing : Mac City : Mac City
Facebook Widgets for your WebsitesFacebook Widgets for your Websites
Facebook ShareFacebook Share
Tweet ButtonTweet Button
Recent Activity FeedRecent Activity Feed
Send ButtonSend Button
Like ButtonLike Button
All these can be imbibed All these can be imbibed on the website and blogon the website and blog
Facebook Contest Facebook Contest
For businesses, the best way to advertise is to have a For businesses, the best way to advertise is to have a Facebook contestFacebook contest..
A contest on Facebook will ensure that you reach to maximum participants at A contest on Facebook will ensure that you reach to maximum participants at a very low investment cost with ensured high returns.a very low investment cost with ensured high returns.
These contests on Facebook can be in many forms such as photos, These contests on Facebook can be in many forms such as photos, advertising captions, sharing tips and quotes and rewarding likes.advertising captions, sharing tips and quotes and rewarding likes.
Social Media Case StudiesSocial Media Case Studies
ip5online.net
Facebook Ads for Facebook Ads for Isaiah Pittman V Isaiah Pittman V (Ip5)(Ip5)
How did we reach target audience? How did we reach target audience?
Targeted Facebook Ads based on factors Targeted Facebook Ads based on factors belowbelow
Age: Age: 13 to 25 years 13 to 25 years
Country: Country: United StatesUnited States
Likes & Interests:Likes & Interests: Pop Music, R&B Pop Music, R&B
Facebook Ads for Isaiah Pittman V (Ip5)Facebook Ads for Isaiah Pittman V (Ip5)
ResultsResults
Tremendous boost in fans Tremendous boost in fans within months within months
Increase in monthly active Increase in monthly active users and new visitorsusers and new visitors
Facebook Ads – Case Study Facebook Ads – Case Study
Rise in the number of impressions and clicksRise in the number of impressions and clicks
Facebook Ads – Case Study Facebook Ads – Case Study
Graphical OverviewGraphical Overview
Objective
1. To grow the travel-based community, which works as an extension to the base company – Travel Industry Showcase. To bring forth the Community’s image as - Youthful - Trendy - Vibrant - Hip – Bold – Different
2. To provide a Social Platform to CONNECT with the audience and SHARE 'Hottest Deals” in the Travel, Tourism, Leisure, Wellness & Hospitality industries
Case Study : Travel Industry Showcase
Facebook Landing Page
A customized landing page that reflects the objective of the community of sharing tips, information on hottest travel & leisure deals and a lot more with fellow members
High Interaction – Quizzes
Riddles
Curious fans - Hints
Good participation
Fun to solve - Highly engaging
High Interaction – Quizzes
Result – High visiblity, engagement & participation
Informative post for the young & trendy on new year eve
High Interaction – Tips & InformationTip for avid campers
Informative post for curious travellers
Sharing fun & informative videos to go viral
Data gathering potentialData gathering potential
Good Engagement – 161 responsesGood Engagement – 161 responses
High Visibility – 1173 people reached; 66 people talking about thisHigh Visibility – 1173 people reached; 66 people talking about this
Great responseGreat response
Questions / Polls on FacebookQuestions / Polls on Facebook
Contests
Fan-of-the week Contest
Fun Activity
High Interaction
Very engaging
Customized Profile Image to highlight the fun factor and motivate fans to participate more
Fan Analysis & further strategies
Study - About 1467 of TravelIndustryShowcase fans are also fans of Global Conversations: Climate
Analysis – Many of the fans care about the environment
Strategy – 'Say No To Crackers' photo tagging for Diwali
Photo tagging / sharing campaign – based on a social cause
Poll: Firecrackers are a threat to the environment?
High Response – 265 people responded
Reach – 2792 people
Result – High response in terms 'Likes' & shares
Parallel strategy - Poll
Thought-triggering: Bought in many comments
Taking the thought further - Inspiring & informative Posts on the world & environment
Facebook Ads Campaign
How did we reach target audience? How did we reach target audience?
Targeted Facebook Ads based on factors Targeted Facebook Ads based on factors belowbelowAge: Age: 18 to 26 years 18 to 26 years Country: IndiaCountry: IndiaLikes & Interests: Holiday, Travel, Tourism, Likes & Interests: Holiday, Travel, Tourism, Travel Vacations and moreTravel Vacations and more
Ad 1 – A tricky ad to attract the general audience. Good respose
Ad 2 – Travel episode from a Bollywood blockbuster that was popular among all age groups was highlighted in the ad. Good response.
Ad 3 – Festival based ad. Celebrating Halloween is now a trend in India as well. Good response.
Substantial Increase in campaign reach, clicks and connections
Facebook Ads – Graphical Overview
August September October November December
0
1000
2000
3000
4000
5000
6000
7000
8000
Column 3
Overall increase in fans
My association with eBrandz has been delightful. On a scale of 1-10 I would say 8.5! I feel fortunate to be connected with eBrandz. I genuinely believe that I am associated with the best in the business. My interaction with the team has been entirely satisfactory and a pleasure indeed. It's really good to deal with a team of professionals who have the patience to understand things from the client's perspective. I find your management very cordial, friendly and very forthcoming in every respect. Your Graphic Design team is 'Very Good' in what it does.
Your Facebook Advertising team is Great. I believe that they are the 'Catalysts' in the success of our rapidly growing fan base. The business hasn’t started as yet, but having said that your work is 'key' in establish our brand presence in the market. And making us a brand even before we launch our business. Thank You! I wouldn’t recommend eBrandz to too many people though, because I want you guys for myself :-)
- Amin Ahmed, CEO & Founder, Hot Travel Deals
Client Testimonial
Costumes4less – Case study
Enticing Landing page for
Talk to your visitors Explain what you do Reason to 'Like' your
pages Injecting call to action Direct fans to websites,
blogs...
Costumes4less.com
Photo & Video Contest
Objective :-
To increase Fan engagement & Empower Consumers To Do Marketing for the Company
Result:- Many Photo & Video
uploads from fans and non fans.
Sweeptakes
Objective :-
Branding & Gathering email list
Result
Giveaways
A great way to increase your
brand visibility
& to build sales leads.
Social Customer Relationship Management
Interact with customers directly Dialogue with prospects and customers Respond & Solve Customer queries Anticipate fallout from adverse incidents or bad
publicity Respond to budding crisis or “attack” against
your brand.
Handling Crisis
Just Before Halloween
the page was flodded with customer complains & Queries because the company received orders on items that were out of stock owing to a technical glitch
Interacting with Customers during Crisis
Apologize Explain your problem Solve queries Maintain good
relations with customers
Positive feedback