Download - Social Business Slideshare
SellingMarketing
A CampaignSocial Media Sites
ComplexExclusively Online
What Social
Business is NOT
Tuesday, February 24, 15
Digitally DrivenSocially Connected
Mobile Enabled
Social Business
is engagement
...forCustomers, Employees,
Vendors &Media
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Employees create their own brand
Others Telling Your Story For You
ProvideBusiness Value
Build Brand
Champions
reflects
Culture
of a
company
WHERE DREAMS COME TRUETuesday, February 24, 15
The only thing better than someone being impressed when they meet you is for them to be impressed
long before they meet you.
Tuesday, February 24, 15
Your brand is Your business
The Experience deliveredThe Quality of your offering
The Story toldThe Emotional Connection made
Tuesday, February 24, 15
What’s the real value of building your
brand?
to build relationships
establish credibility within your industry or profession
differentiate yourself from peers, competitors & anyone else
to define how you are perceived
Tuesday, February 24, 15
What’s Your Story?How is it being told?
Is your target audience listening?
Good Story = Great Business
1
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How is your story told?
Media
Digital - Social - Mobile
Authorship
Testimonials
Videos
Vendors
Images
Social Networks
Bio’sAvatars
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We know we are successful when. . .?The goals is derived from your vision and
your mission. They are specific and prioritized.
the goal
4
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Define Success
Improved Customer Experience Customer Access & engagement
Lead Generation
Increase Sales RevenueDecrease acquisition costs
Competitive Intel
Accelerated Sales CycleTalent Hired. Marketing costs reduced
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Tactics Images. Videos. Presentations. Movie Trailers
Alumni CXO outreach
Email Marketing
Website, CTAs, Blogs
Twitter Lists, LinkedIn
Prospecting, Google Alerts
Conference SpeakerPanelist
SEO
Podcasts, Webinars,
Infographics
Social Networks
12
3
45
6
7
8
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Share of voiceReach
WebsiteTraffic
Leads Generated
SocialMentions
TweetsLikesPosts
Comments
Engagement
DownloadsSubscribers
BrandAwareness
Conversion Rate
WebsiteVisitor Loyalty
Email Marketing
E-commerce
Social Ads
Tuesday, February 24, 15
Be transparent and have the courage
to be you
You can’t cut your way to growth. This
takes time
Bring your passion. It
resonates with your audience
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Author, Speaker - Jay Baer
“Realize that Social Business success isn’t big moves on the chess board, it’s little moves every day that eventually add up to a major shift”
Tuesday, February 24, 15
Conversations build relationships -Relationships build trust -Trust builds your business.
Tuesday, February 24, 15
The strategy to meet the goal is?
You know we’re successful when . . .
The Vision & Mission are well defined
The tactics to execute the strategy are?
The tools & applications to measure the effectiveness of our efforts are?
Tuesday, February 24, 15