Download - Social Business: Hype or Reality?
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Ayelet BaronVP, Strategy and Transformation, Cisco CanadaOctober 2011Twitter: @ayeletbSlideshare.net: ayeletb
Social BusinessHype or Reality?
Chance favors the connected mind
The increase in connectivity between people creates infinite possibilities for ideas to be shared and acted upon
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialSandy Carter, Get Bold, IBM
Value of Social Business
15% …. Marketing & Sales Increased revenue20% …. R&D Increased time to market and successful innovation30% … Talent Management. Increased speed to knowledge and expertsThe rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
A massive opportunity to have a different relationship with your customers, partners and employees
Co-creation, crowdsourcing, crowdfundingneilperkin.typepad.com/
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
In the old days, hierarchy was the network
http://www.flickr.com/photos/splorp/
Charles Frith, Punk Planning, Bangkok…http://www.charlesfrith.com/
http://www.slideshare.net/eskimon
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
THE RELATIONSHIP IS NO LONGER LINEAR
http://www.flickr.com/photos/timothyschenck/
Social media: Marketing and PR
Social business: People and business processesAgile
Transparent
Authentic
Relationship
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidentialhttp://www.flickr.com/photos/differentperspective/114394347/
Jason Oke, Director, Strategic Planning, Juniper Park, Canada…http://jasonoke.wordpress.com/
http://www.slideshare.net/eskimon
http://www.slideshare.net/eskimon http://www.slideshare.net/eskimon
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidentialhttp://mi9.com/uploads/landscape/4154/desert-sand_422_71936.jpg
Three years ago there wereNo Smartphones [as we know them today]
Years to Reach 50 millions Users:
Radio: 38 Years
TV: 13 Years
Internet: 4 Years
Facebook: added 100 million users in less than 9 months
iPhone applications: 1 billion in 9 months
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
We Trust Strangers
PRE MEDIA AGE MASS MEDIA AGESOCIAL MEDIA
AGE
Religious Institutions, state, monarchy dictate the agenda
Consumers dictate
Talk face to face
Talk to shop worker
Consumer influence channels
Authority is declining
Authority is declining
Consult a professional
Readers letters
Phone in; TV / Radio
Talk to shop worker
Talk face to face
Phone call
Professional media dictate http://blogs.cisco.com/
Cons
umer
abi
lity
to p
ublis
h co
nten
t
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
“Businesses are no longer the sole creator of a brand; it is now co-created by consumers through shared experiences
and defined by the results of online searches and conversations
… social media has increased the power of the consumer”Brian Solis
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Choiceshttp://www.google.com/imgres?imgurl=http://www.furniturehomedesign.com/wp-content/uploads/2008/08/paint-can-11.jpg&imgrefurl=http://www.furniturehomedesign.com/eco-design/green-planet-paints/&usg=__vT8Gv0VoZ3_kl5T9TWoeg5yZokY=&h=600&w=800&sz=103&hl=en&start=0&sig2=G40pJ8tnPLL6-9VRQiLPyg&zoom=1&tbnid=gV6QfjB4ZtNGiM:&tbnh=117&tbnw=156&ei=gZfaTd_QNoPksQOiiY2ODA&prev=/search%3Fq%3Dpaint%26hl%3Den%26biw%3D1280%26bih%3D709%26gbv%3D2%26tbm%3Disch&itbs=1&iact=hc&vpx=117&vpy=383&dur=14&hovh=194&hovw=259&tx=160&ty=71&sqi=2&page=1&ndsp=28&ved=1t:429,r:14,s:0
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidentialhttp://www.flickr.com/photos/merinocroos/2183126257/
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Some of My Choices
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
The more interconnected our social graph becomes, the faster new ‘parasitic’ applications and new ideas spread
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Connecting and Collaborating in Business
Connect Employees, Customers and
Partners
Any DeviceMobility
Multi-Generational
Attract and Retain Talent
Share, Learn and Innovate
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
New Collaboration Experiences at Cisco Canada
TelePresence Dialogue Café
Reverse Mentoring
Interns/Co-op Students
Early in Career Network
Communities powered by Quad
Social Media Policies and Tools
Focus on Value
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
The power to draw resources and people when we need them to solve problems and meet challenges
Relationships, not transactions. Surfing a set of flows usually requires deep, enduring, trusted relationships — because flows are like always-on sets of transactions that happen in continuous time, embedded in a social and cultural matrix
Emergence, not planning. Access — the relationships that power flows — can't be engineered, planned, or forced.
Serendipity, not determinism. "Unexpected encounters that surprise and delight" — that's how the authors describe serendipity, the upside of getting all the above right
Potential, not "product." When serendipity happens, your potential — your capabilities and capacities — grow
Connected Enterprise
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
A new class of company is emerging—one that uses collaborative Web 2.0
technologies intensively to connect the internal efforts of employees and to extend the organization’s reach to customers, partners, and suppliers
The Networked Enterprise
“…fully networked enterprises are not only more likely to be
market leaders or to be gaining market share but also use
management practices that lead to margins higher than those of
companies using the Web in more limited ways.”
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
We compartmentalize creativityTry to control it, set targets, apply rulesMake it the domain of particular job titlesOr box it into brainstorming sessions
“The longer you work, the more people want to put you in a silo so they can define who you are on their terms – our job is to never let anyone determine who we are by their
terms” John Jay
No silos
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
any Media…
any Application…
any Device, Client, Platform…
any Time, Anywhere…
any Consumption Model…
Collaboration will be all about the USER EXPERIENCE
Cisco Cius
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
“It’s about relationships”
Andrew Rogers, Head of User Content Development, RBI…http://engagement101.blogspot.com/
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Collaboration Ties to Performance
* Frost and Sullivan study 2009
Positive impact to:
Innovation: 68 percent improvement
Sales growth: 76 percent improvement
Profit growth: 71 percent improvement
72 percent of companies that deployed Collaboration tools reported better performance*
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until
they are indistinguishable from it
"Over and over again, connecting people with one another is what lasts online.
Some folks thought it was about technology, but it's not.“
Seth Godin
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Should We Move to Social Business?
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Tapping into the Community• Booz & Company / Buddy Media Campaigns to Capabilities Social Media & Marketing 2011 Survey results
• Sandy Carter, Get Bold, IBM -- http://www.slideshare.net/IBM_Lotus
• Rachel Happe, http://community-roundtable.com/
• SIMON KEMP • we are social • RETAIL ASIA ROUNDTABLE, SINGAPORE, 13 OCTOBER 2011, http://www.slideshare.net/eskimon
• The rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010
• Neil Perkin, A Presentation About Community, By The Community and Agile planning -- http://www.slideshare.net/neilperkin
• http://www.mediabistro.com/alltwitter/how-to-use-twitter-infographic_b10487
• http://socialtimes.com/recruit-through-social-media-infographic_b71156
• http://mashable.com/2011/08/28/social-media-recruiting-infographic/
• http://ansonalex.com/infographics/text-messaging-statistics-global-infographic/
• http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/
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