Download - So... You Want To Create The Future?
A Primer for Building
a Landscape of Futures Thinking
and Strategic Foresight
Yvette Montero Salvatico, Principal
Frank Spencer, Principal
Kedge
So...
You Want
to Create
the
Future?
Thursday, August 23, 12
Nobody cares if you were good
last year and certainly not if
you were good last decade.
They care about what
you're going to give
them in the future.
And all business planning needs
to be looking forward, not
backward...
Trying to grow any business by
looking at what it used to do
is never going to work.
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Futures Thinking and Strategic Foresight...
the Immune System of Business
illuminate
unexpected
implications
what could
happen
new
perspectives
context for
present-day
decisions
strengthening
collective
capacity
dealing only
with today’s
problems
leaves us
weakened
vulnerable and
blind to
challenges
testing
possible
outcomes
potential
threats and
emerging
opportunities
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Balancing the Future
Trends &
Emerging
Issues:
“Here comes
the future.”
Aspirations &
Preferred
Futures:
“The future
is ahead.”
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Exploration Discovery
Mapping Action
The 4 Steps in Foresight
Ladder of Inference
Causal Layered Analysis
Environmental Scanning
Wicked Opportunities
Scenario Development Strategic Design
4
2
3
1
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The future
cannot not be
predicted,
but it can be
mapped...
much like
projecting the
path of a
large storm.
“Co
ne
of
Po
ssib
iliti
es”
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The 3 Environments of Scenario Development
External Environment
Industry Environment
Organization or
Focal Issue
SocialTechnologicalEconomic
EnvironmentalPolitical
External
Driving Forces
CompetitorsRegulationsStakeholdersCustomers
Internal
Driving Forces
The 3 Environments
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Understanding and Preparing for Multiple Possibilities is
the Difference Between Success and Failure
Breakthrough
Breakdown
“The Linear Future”
Adaptation
Resilience
Transformation
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You can't have a better tomorrow if
you're only thinking about yesterday.
Those who can look ahead with foresight are better equipped to face change and harness opportunity, since they know which decisions today might open up new doors tomorrow.
Applying foresight thinking can turn a
complex and unclear world into
a map of new innovation, opportunities, and possibilities.
Why Is Futures Thinking Critical To The Success Of Innovation In The Postnormal Economy?
Foresight and Innovation at Stanford University
Wednesday, August 22, 12Thursday, August 23, 12
Kedge is a minority-owned foresight, innovation, creativity, and strategic design consultancy. We help our clients to thrive in a world of complex ideas and practices, uncover emerging trends on the horizon that will impact their business, and discover unseen opportunities for strategic advantage and development.
Yvette Montero Salvatico, Partner/Principal Holding a bachelor’s degree in Finance and an MBA from the University of Florida, Yvette has over 15 years of corporate experience with large, multi-national firms such as Kimberly-Clark and The Walt Disney Company. Before becoming a partner at Kedge, she lead the effort to establish Future Workforce Insights at the Walt Disney Company, identifying future workforce trends and leveraging foresight models and techniques to assess potential threats and impacts, emerging ideas, and exciting opportunities for the organization. Yvette is an experienced speaker, addressing large audiences on topics such as business policy, diversity, and foresight.
Frank Spencer, Partner/Principal Prior to founding Kedge, Frank worked for 15 years as a leadership coach and developer with entrepreneurs, social communities, networking initiatives and SMEs, helping them to advance human development, local and global innovation, and open-source collaboration. He holds a Master of Arts in Strategic Foresight from Regent University, and is a member of the Association of Professional Futurists and the World Futures Studies Federation. With a strong background in both business and academic foresight, Frank taught a course on futures and foresight for developing solutions to wicked problems at the Duke TIP Institutes; is on the organizing team that is developing an MSc in Foresight and Innovation at ISTIA/The University of Angers in France; and has worked on strategic foresight projects for companies such as Kraft, Mars, Marriott, and The Walt Disney Company.
Yvette Montero Salvatico Frank W. Spencer, IV Principal, Kedge, LLC Principal, Kedge, LLC 2905 Boat Dock Road 12 Drake Drive Kissimmee, Florida 34746 Savannah, Georgia 31406 407-973-1172 912-660-6726 e-mail: [email protected] e-mail: [email protected] www.kedgefutures.com
About Kedge, LLC
Thursday, August 23, 12