What is SNS Marketing?
Social networking site marketing is the process of gaining website traffic or attention through social
media sites. Social media marketing programs usually center
on efforts to create content that attracts attention and encourages
readers to share it across their social networks.
What is a Social Networking Site?
A social networking website is an online platform that allows users to create a public profile and interact with other users on the website. Social
networking websites usually have a new user input a list of people with whom they share a connection and then allow the people on the list to confirm or
deny the connection. After connections are established, the new user can search the networks
of his connections to make more connections. A social networking site may also be known as a social website or a social networking website.
Types of Social Media
Professional Vs. General Social media
Ex. Of professional media: Linkedin, Research Gate
Ex. Of general social media: Twitter, Facebook, Tumblr
Social Network Maintenance
Maintaining updates so followers know what your company is up to. Also
allows companies to introduce new and market
existing products.
Expandability
Features available through social networking site and how to make
use of them towards your product.
Ex. Facebook- share or tag ability
SharingQuick and easy way to get information regarding your
product to consumers. Friends on social media may share the same interests. Automatically
creates a niche audience marketing technique.
IdentifiabilityRequired to provide
authentic information to identify individuals. Cannot
hide yourself.Helps companies quickly identify who they want to
market to
Social Media ManagementSocial media is a user-generated
medium.Online medium- only people with
internet access can visit sitesProsumption behavior- combining
production and consumption based on content and production resources.
College students depend on social media as an information source
Revenue Sources of Social Media
Facebook – ADVERTISING, syndication of Facebook user update to search engines and public profiles.
Twitter – ADVERTISING: PROMOTED TWEETS, PROMOTED TRENDS, PROMOTED ACCOUNTS and syndication to search engines.
Linkedin – ADVERTISING, paid subscription and hiring solutions.
Social Media as EWOMEWOM – electronic word of
mouthAny info exchanged among
potential, actual or former customers about a product or
company available to a multitude of people and institutions via internet.
Neutrogena Facebook Marketing Ad
https://www.youtube.com/watch?v=fN-r2b66IGE
Works Cited
http://www.techopedia.com/definition/4956/social-networking-site-sns
http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will-dominate-2014
/
http://en.wikipedia.org/wiki/Social_networking_service
http://en.wikipedia.org/wiki/Social_media_marketing
https://www.youtube.com/watch?v=fN-r2b66IGE