Download - SNHHUG November 2015 Meet-up Presentation
![Page 1: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/1.jpg)
HOSTED BY: SAVOIR FAIRE MARKETING/COMMUNICATIONS
SAVOIRFAIRE-US.COM
WELCOME.
![Page 2: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/2.jpg)
LinkedIn Group: Southern NH HUG
snhhug.hubspotusergroups.com
HOSTED BY: SAVOIR FAIRE MARKETING/COMMUNICATIONS
SAVOIRFAIRE-US.COM
Hashtag: #SNHHUG
![Page 3: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/3.jpg)
AGENDA
Fall 2015 HUG:INBOUND Announcements RecapINBOUND IntroductionINBOUND Certification
![Page 4: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/4.jpg)
KEY MARKETING
LAUNCHES
![Page 5: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/5.jpg)
ADS ADD-ON$100/month
The easiest way to create, measure, and leverage ads for inbound marketing.
![Page 6: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/6.jpg)
REPORTING ADD-ON$200/month
A centralized place to create multiple dashboards with custom reports for all your reporting needs.
![Page 7: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/7.jpg)
PREDICTIVE LEAD SCORINGENTERPRISE ONLY
A grade or score calculated based on historical data that shows how likely a contact is to close into a customer.
![Page 8: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/8.jpg)
HUBSPOT CONNECT
A series of new integrations that bring data into one integrated platform, HubSpot.
![Page 9: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/9.jpg)
EASY INITIATIVE - EDITORSALL CUSTOMERS
A newly designed editing experience that includes the option to create content with an inline editor.
![Page 10: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/10.jpg)
EASY INITIATIVE - DASHBOARDSALL CUSTOMERS
Newly designed dashboards for landing pages and website that allow you to manage and analyze your pages.
![Page 11: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/11.jpg)
EASY INITIATIVE – POST-PUBLISH PAGE DETAILSALL CUSTOMERS
Easily view how your individual landing, or website pages are performing in one screen and how each is contributing to your overall marketing objectives.
![Page 12: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/12.jpg)
EASY INITIATIVE - LISTSALL CUSTOMERS
A newly designed interface designed to facilitate the process of building lists and allows marketers to explore their data faster.
![Page 13: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/13.jpg)
EASY INITIATIVE – CONTACT RECORDALL CUSTOMERS
The Contact Record in the Marketing Platform and CRM has been merged to provide a standard experience across both platforms.
![Page 14: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/14.jpg)
EASY INITIATIVE - WORKFLOWSPROFESSIONAL AND ENTERPRISE
You can now create your starting conditions, goals, and branching logic for your workflows without leaving the app.
![Page 15: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/15.jpg)
SMART CONTENT INSIGHTSPROFESSIONAL AND ENTERPRISE CUSTOMERS
A tool within the editors that provides insights about your contacts database to help you figure out where to add smart content.
![Page 16: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/16.jpg)
KEY SALES
LAUNCHES
![Page 17: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/17.jpg)
PROSPECTS EMAILSALL CUSTOMERS
The redesigned Prospects email shows companies who match your criteria, connections you have at those companies, and recent news stories about those companies.
![Page 18: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/18.jpg)
SIDEKICK CONNECTIONSSIDEKICK FOR BUSINESS CUSTOMERS
Sidekick now surfaces connections between your network and the companies you are selling to that you never previously knew existed.
![Page 19: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/19.jpg)
SEQUENCESSIDEKICK FOR BUSINESS CUSTOMERS
Enroll a prospect to receive a sequence of templated emails right from inside Gmail or HubSpot CRM.
![Page 20: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/20.jpg)
SIDEKICK FOR BUSINESS + SALESFORCESIDEKICK FOR BUSINESS CUSTOMERS
Sidekick for Business users will now have
full access to the Sidekick sidebar right
inside Salesforce. This includes all of the
current sidebar functionality, including the ability to make calls right from the sidebar.
![Page 21: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/21.jpg)
@MENTIONSALL CUSTOMERS
@mentions in HubSpot CRM allow you to mention a co-worker from any note space in the CRM. Your colleague will receive an email notifying them of the mention.
![Page 22: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/22.jpg)
GMAIL INTEGRATIONALL CUSTOMERS
Gmail integration will allow HubSpot CRM users to pull their full history of interactions - including messages both sent and received - into HubSpot CRM automatically.
![Page 23: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/23.jpg)
MULTIPLE DEAL PIPELINESALL CUSTOMERS
Multiple deal pipelines will make it possible for teams to set up separate pipelines for different divisions, teams, or products inside HubSpot CRM.
![Page 24: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/24.jpg)
INBOUND
METHODOLOGY
![Page 25: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/25.jpg)
INBOUND METHODOLOGY
![Page 26: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/26.jpg)
MODERN
MARKETING HIRES
![Page 27: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/27.jpg)
DIGITAL
ANALYTICAL
REACH
CONTENT
![Page 28: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/28.jpg)
![Page 29: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/29.jpg)
INBOUND
CERTIFICATION
![Page 30: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/30.jpg)
INBOUND CERTIFICATION
• FREE & OPEN TO EVERYONE
• The Inbound Certification is a comprehensive
marketing course that covers the core elements
of the Inbound Methodology.
• The self-paced curriculum introduces the
fundamentals of how to attract visitors, convert
leads, close customers and delight customers
into promoters.
![Page 31: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/31.jpg)
WHO SHOULD GET CERTIFIED
• Marketers looking to round out their ‘digital’ skillsets.
• Non-marketers who need to learn the foundation of Inbound Marketing.
• Entrepreneurs building their businesses from the ground up.
• College students looking for internships or full-time positions.
![Page 32: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/32.jpg)
WHY GET CERTIFIED
• Inbound Marketing grows businesses and grows
your career.
• The knowledge gained is immediately applicable
and will help you kickstart your organization’s
• You’ll also expand your business and marketing
skill set.
![Page 33: SNHHUG November 2015 Meet-up Presentation](https://reader031.vdocuments.us/reader031/viewer/2022030318/58f021da1a28ab9d2a8b457f/html5/thumbnails/33.jpg)
THANK YOU.
HOSTED BY: SAVOIR FAIRE MARKETING/COMMUNICATIONS
SAVOIRFAIRE-US.COM