Download - SmartCart Presentation
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Click
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3/15/12
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Bad Information & Incentives
Consumers cant always get completeinformation on food products
How will this product effect my diabetes?
Is there a healthier alternative?
Unhealthy products are over-advertised
Promotions are mailed to the consumer
Fosters poor information gathering habits
ISSUES AT
HAND
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Bad Information & Incentives
Healthy food products are moreexpensive
Most unhealthy consumers are unhealthy
because of their financial status
Healthy options tend to be harder tofind & acquire
Healthy foods tend to have their ownsecluded section in grocery stores
Requires extra effort to acquire better food,creating an inconvenience for most
consumers
ISSUES AT
HAND
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Who benefits from smartcart?
Users who are unsure which products tochoose based on nutrition or cost
Users with personal health diet goalssuch as gaining & losing weight orincreasing their amount of certainvitamins & minerals
Users with high risk health diseases &problems such as allergies, diabetes andhigh cholesterol
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Competitors
SK Telecom's Smart Cart (2011)
Fooducate (2011)
The Grocer (2004)
IBM Shopping Buddy (2004)
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Why IS Our Product Unique?
Nutritional Information
Makes finding healthier food easy
Finds healthy food on sale
Offers healthy alternative suggestions
Tailored to your health needs
Makes use of common devices
iPad
Samsung Galaxy Tab Easy to use
Large client base
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ThePr
oduct
Thetabl
et&th
eap
p
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What technology is this puppy packing?
RFID scanning Laser scanning
WiFi
connectivity QR-Code
scanning
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iPad Samsung Galaxy Tab
Ideal Devices
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Tablet Comparison
iPad Samsung Galaxy
Tab
Screen size 69.46 sq. inches 69.76 sq. inches
Resolution 1024 x 768 px132 px/in
1280 x 800 px149 px/in
Processor 1 GHz Dual-Core AppleA5
1 GHz Dual-CoreNVIDIA Tegra 2
Weight 1.33 lbs. 1.24 lbs.
OS iOS 5 Android Honeycomb
$499 $499
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What can it do?
Locate
Compare
Smartify
Shopping list
Cart list
Current nutritionalinfo.
Rich media
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DEM
O
Ash
ort,
graphic
aldem
onstratio
n
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Please Note
This is Version 1 of theSmartCart app. It containsthe primary and necessaryfeatures to accomplish our
goal. Later versions will rollout with additional features,
in addition to feature tweaks
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3/15/12 Landing screen.
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3/15/12 Main application screen, featuring large content display area, & side
panel for displaying a list of current products in your cart. Also containssi n in button.
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3/15/12 Once you click the Sign in button, the app prompts iOS to launch the
sign in pop-up.
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3/15/12 Product display, with the products name, manufacturer, nutritional
information, health advice, picture, and Add button to add this item toour cart.
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3/15/12 Lets Add the Ritz crackers to our cart.
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3/15/12 Once added, the product is listed in Your Cart list, along with its price,
and a running total of the products currently in your cart.
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3/15/12 Lets check out the apps namesake feature Smartify.
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3/15/12 An iOS drop-down menu appears with a preset list of potential health
goals for the consumer. Lets say we want to increase the amount ofener available durin the da .
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3/15/12 Smartify automatically searches the grocery stores individual database, and
displays top results based on your selected goal. Click the product to learn moreabout it, or Add it directly to your cart.
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3/15/12 What if you dont want to look at each product one-by-one? Use the
Compare feature to automatically compare two or more products basedon our s ecific oal.
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3/15/12 The drop-down menu automatically propogates its list with the items
currently being viewed. You can Edit the list to remove any item, orsearch for a new roduct to add.
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3/15/12 Lets see what the compare feature does.
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3/15/12 Shows nutritional information for each product.
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Future features
Inner-grocery store GPSproduct locator
Ability for spoken content
Ability for voice commands Additional nutritional tools
- Like a calorie counter
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Potential downfalls
At first, users will experience prolongedshopping times from learning how to
use the device
People may never learn to use it
The elderly
The technologically inept
Foreign language speakers
The blind (or other handicap)
Distractions can cause accidents anddilemmas in the grocery store
Cart collision
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Smartcart FOR the future
Adoption by every major grocerystore chain in the US
Consumers will learn how toautomatically make health-
minded decisions when groceryshopping
Consumers will live healthier
lifestyles through healthier foodchoices
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Questions?