Download - Small & Nimble_Ryoji Maeshima
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FUKUOKA -Japan . 福岡 A Knowledge City with QOL (Quality of Life)
Our Strategic Change
-Small is Wondeful !
Ryoji Maeshima Senior Deputy Director, Business Development
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1500km(2hours)
1000km(1.5hour)
500km(1hour)
Tokyo
Yokohama
Kyoto
Kobe
Fukuoka
Shanghai
Qingdao Seoul Busan
Taipei
Hong Kong
Beijing Dalian 120
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Meeting Place Fukuoka is
Founded by City Government & private sectors
New ICCA member since 2013
City Convention Bureau since 1987
Supported by 600+ FCVB member companies
Strategicaly Changed in 2013-2014
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What kind of changes in FY 2013 ?
Appointed as 1 of 5 "Japan Global MICE Cities"
Doubled MICE promotion budget
New organization name
Improvement on staff quantity and quality
74CVBs 15 candidates 5JGMCs
Consulting by
GainingEdge
Financial
support by JTA
JPY100million (US$934M)
JPY191million (US$1,785M)
25% from
private sector
12 20 (9strategic pertners,1member, 5propers,2cityofficers,3ptws)
3 new teams(Research&Marketing,Event Management,Business Matching)
"National Specific Zone" - entrprenourship
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What drove us bounding for Changes ?
Population Shrink - birth rate (1975:2.0 ⇒ 2030:1.34)
Aged Society - pentioners ratio (65+ years old)
25% (2013) ⇒ 33.4% (2035)
Tax income ↓ / sosial welfare responsibility ↑
Serious domestic market shrink
Key Word is Asia
2060
800 ~ 991 millions
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Who changed Fukuoka ?
How we changed Fukuoka ?
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Fukuoka Directive Council (since 2011-)
92 local members from comprehensive fields
local governments / economic organizations / research institutes
universities / developers / contractors / hospitality / tourism / bank
transportation / life-lines / medias / IT / retailers / servic e/ trade etc.
5 working groups under the key software "MICE"
Smart
City
Urban
Development
Human
Resources Food
MICE (Business Events)
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How FDC works ?
Benchmarking international business cases
・go ⇒ ask ⇒report ⇒ share ⇒ plan ⇒ action
Ask for Key Persons
Practical Actions & Social Legacies as Goals
Small teams in Face to Face communication
・20-30 members for each chapter
・regular meeting almost every month
Intellectual approach - Key academic studies & industrial cluster
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Future Images of Fukuoka
The Fukuoka metropolitan region
aims to be most sustainable region
in a globally competitive Asia.
As a business hub of East Asia,
Fukuoka has become a base for business communication,
development & trading
between Japan, China, Korea, Taiwan and other nations.
Talented people from diverse backgrounds come to Fukuoka
to visit, work and live.
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What was Good ?
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What good in our process.
Small teams in Face to Face communication
Reference to the Experts - at low cost or free
Shared same Goal - Social Legacy
Realization of the projects
Frequent Communication in un-official occasions
and Passion !!