Download - Small & Nimble_Ryoji Maeshima
FUKUOKA -Japan . 福岡 A Knowledge City with QOL (Quality of Life)
Our Strategic Change
-Small is Wondeful !
Ryoji Maeshima Senior Deputy Director, Business Development
1500km(2hours)
1000km(1.5hour)
500km(1hour)
Tokyo
Yokohama
Kyoto
Kobe
Fukuoka
Shanghai
Qingdao Seoul Busan
Taipei
Hong Kong
Beijing Dalian 120
Meeting Place Fukuoka is
Founded by City Government & private sectors
New ICCA member since 2013
City Convention Bureau since 1987
Supported by 600+ FCVB member companies
Strategicaly Changed in 2013-2014
What kind of changes in FY 2013 ?
Appointed as 1 of 5 "Japan Global MICE Cities"
Doubled MICE promotion budget
New organization name
Improvement on staff quantity and quality
74CVBs 15 candidates 5JGMCs
Consulting by
GainingEdge
Financial
support by JTA
JPY100million (US$934M)
JPY191million (US$1,785M)
25% from
private sector
12 20 (9strategic pertners,1member, 5propers,2cityofficers,3ptws)
3 new teams(Research&Marketing,Event Management,Business Matching)
"National Specific Zone" - entrprenourship
What drove us bounding for Changes ?
Population Shrink - birth rate (1975:2.0 ⇒ 2030:1.34)
Aged Society - pentioners ratio (65+ years old)
25% (2013) ⇒ 33.4% (2035)
Tax income ↓ / sosial welfare responsibility ↑
Serious domestic market shrink
Key Word is Asia
2060
800 ~ 991 millions
Who changed Fukuoka ?
How we changed Fukuoka ?
Fukuoka Directive Council (since 2011-)
92 local members from comprehensive fields
local governments / economic organizations / research institutes
universities / developers / contractors / hospitality / tourism / bank
transportation / life-lines / medias / IT / retailers / servic e/ trade etc.
5 working groups under the key software "MICE"
Smart
City
Urban
Development
Human
Resources Food
MICE (Business Events)
How FDC works ?
Benchmarking international business cases
・go ⇒ ask ⇒report ⇒ share ⇒ plan ⇒ action
Ask for Key Persons
Practical Actions & Social Legacies as Goals
Small teams in Face to Face communication
・20-30 members for each chapter
・regular meeting almost every month
Intellectual approach - Key academic studies & industrial cluster
Future Images of Fukuoka
The Fukuoka metropolitan region
aims to be most sustainable region
in a globally competitive Asia.
As a business hub of East Asia,
Fukuoka has become a base for business communication,
development & trading
between Japan, China, Korea, Taiwan and other nations.
Talented people from diverse backgrounds come to Fukuoka
to visit, work and live.
What was Good ?
What good in our process.
Small teams in Face to Face communication
Reference to the Experts - at low cost or free
Shared same Goal - Social Legacy
Realization of the projects
Frequent Communication in un-official occasions
and Passion !!