Download - SIU Carbondale Identity Guidelines
Southern IllInoIS unIverSIty vISual IdentIty Manual O C T O b e r 2 0 1 1
Southern Illinois University
CARBONDALE
CARBONDALE
Southern Illinois University
SouthernIllinois
UniversityCARBONDALE
table of ContentS
1.0 IntroduCtIon
1.1 Letter from the Chancellor
1.2 Using This Manual
1.3 Visual Identity Policy
2.0 baSIC StandardS
2.1 The Southern Illinois University Signature System
2.2 The Southern Illinois University Signatures
2.3 SIU Logomark
2.4 Signature Variants
2.5 School/College Identifiers
2.6 Unit, Department, Center Identifiers
2.7 Secondary Logos
2.8 retired Logos
2.9 event Logos
2.10 Logo Structure with Address block
2.11 Size restrictions
2.12 Clear Space requirements
2.13 Official University Seal
2.14 Unacceptable executions
3.0 Color
3.1 Primary Color Palette
3.2 2- and 4- Color reproduction
3.3 1- Color reproduction
3.4 Unacceptable Color Treatments
4.0 StatIonery SySteM
4.1 Primary Institutional Typefaces
4.2 Paper Specifications
4.3 Standard Letterhead: University-wide
4.4 Standard Letterhead: School/College
4.5 Second Sheet
4.6 Standard envelopes
4.7 Invitation envelopes
4.8 Standard business Cards
4.9 email Signature
5.0 aPPlICatIonS
5.1 Logo Application on University-wide Web Page
5.2 Apparel and Name Tags
5.3 Signage
5.4 Merchandise
5.5 Vehicle Signage
5.6 exterior Campus banners
5.7 Co-branding
5.8 Co-branding Stationery Package
5.9 SIU Logomark (Without Carbondale) as Design element
6.0 aPPendIx
6.1 Signature Naming System
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
IntroduCtIon 1.0
1.1 Letter from the Chancellor
1.2 Using This Manual
1.3 Visual Identity Policy
Southern Illinois University
CARBONDALE
CARBONDALE
Southern Illinois University
SouthernIllinois
UniversityCARBONDALE
The Southern Illinois University Visual Identity Manual ensures the success
of our identity through consistency of use. Identifying specific colleges,
schools, programs, or academic units by using these guidelines strengthens
each component of the University, as well as Southern Illinois University as
a whole. The consistent use of this visual identity also serves to connect the
SIU community to the larger brand.
IntroduCtIon 1 .1
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
Dear Friends and Colleagues,
We’re about to begin another amazing chapter in our 134-year history. I was drawn to Southern
Illinois University because of its rich history of accomplishments. The achievements you have
been part of and made possible. But I also can’t help feel the thrill of all the incredible things still
waiting to be discovered, invented, and created right here.
As long as I’ve been involved with SIU, I’ve been one of our most vocal advocates. Even if that
meant addressing misperceptions one person at a time. Now, I’m happy to say, our message is
about to reach a much wider audience. We’re embarking on a mission to make sure that everyone
understands exactly what SIU means to Illinois and the world. After months of research and
planning, we’re ready to launch a new brand campaign. One that will demonstrate that SIU has
all the brains of a nationally ranked research university while preserving the heart of a small
college. A place that is powered by relationships. Where big things will always be within reach.
What you are about to read is an important component of this effort. Our identity, while not the
brand by itself, will undoubtedly be the most visible part of our reintroduction. This guide will
help every school, department, and staff member gain a thorough understanding of the new
identity system—and that will help lay the groundwork for our overall goal: a stronger, more
unified SIU brand.
This is an exciting and crucial time for SIU. You helped get us here. And we couldn’t possibly
move forward without you. Together we’ll show everyone, everywhere, what it means to be
a Saluki.
Deepest regards,
letter froM the ChanCellor
IntroduCtIon 1 .2
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
uSIng thIS Manual
The Southern Illinois University Visual Identity Manual
contains approved standard graphic elements of the
University’s visual identity system. This Adobe Acrobat
7.0 PDF file can be viewed on Windows and Macintosh
platforms. In addition, the complete file or its individual
pages can be printed on 8 ½" x 11" paper, preferably
with a color printer.
fontsInstalled fonts are NOT required to import, display,
or print the Southern Illinois University logo. The font
family required for identity applications within this
manual is:
Scala Sans OT (see page 4.1)
Fonts are licensed. The font listed above is available for
both Windows and Macintosh platforms and can be
purchased from the following source:
www.fonts.com
MeasurementsThroughout this guide, sizes are given in points, picas,
and/or inches.
Point is a unit of measurement used in typography
that is equal to ⅟72 of an inch. It is used primarily for
representing the height of characters and the amount of
space between items.
Pica refers to a unit of measurement equal to ⅙ of
an inch or 12 points. Picas and points can be used
interchangeably.
Software requirementsGraphic applications required for most uses:
Adobe InDesign, version CS3 or higher
Adobe Illustrator, version CS3 or higher
Adobe Photoshop, version CS3 or higher
Print resourcesPlease note that the elements contained herein are
copyrighted and are for official University use only. All
stationery items must adhere to the identity guidelines
and must be ordered through approved sources.
Printing and Duplicating is the sole source for all SIU
Carbondale stationery and name tags. Orders can be
placed by calling 453-2268.
IntroduCtIon 1 .3
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
The new visual identity must be used consistently. It is
the University’s policy that the signatures, type fonts,
and marks described in this manual are the only ones
authorized and are required to be used in / on all forms
of media and communication materials. Within the
framework of the new identity system, there is flexibility
to accommodate the needs of units throughout the
University.
University Communications is responsible for ensuring
that the new visual identity is preserved and enhanced
through effective, well-designed communications. It
monitors the use of the system and makes graphics
available to the University community and other
authorized parties.
If you have questions concerning the system or need
to obtain graphic signatures, contact University
Communications at 453-2276.
use of university marks on commercial goodsThe Southern Illinois University name and logo are
registered marks owned by the University. These marks
may not be used in any medium other than approved
University programs without the approval of University
Communications, who must review the use of our marks
by outside vendors or firms. Student groups wishing to
use the University’s marks on commercial goods (i.e.,
T-shirts, bumper stickers, etc.) also must secure such
approval. Submit all requests for use of these marks
to University Communications. All manufacturers
who produce goods bearing any of the University’s
trademarks must either be licensed or receive special
permission to produce such products without a formal
license agreement.
If you have questions regarding the use of the
University’s name or logo, contact University
Communications at 453-2276.
vISual IdentIty PolICy
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
baSIC StandardS 2.0
2.1 The Southern Illinois University Signature System
2.2 The Southern Illinois University Signatures
2.3 SIU Logomark
2.4 Signature Variants
2.5 School/College Identifierss
2.6 Unit, Department, Center Identifiers
2.7 Secondary Logos
2.8 retired Logos
2.9 event Logos
2.10 Logo Structure with Address block
2.11 Size restrictions
2.12 Clear Space requirements
2.13 Official University Seal
2.14 Unacceptable executions
Southern Illinois University
CARBONDALE
CARBONDALE
Southern Illinois University
SouthernIllinois
UniversityCARBONDALE
baSIC StandardS 2.1
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
the Southern IllInoIS unIverSIty SIgnature SySteM
The Southern Illinois signature system is shown on
the left.
nomenclature
Signature: the combination of the SIU logomark and
wordmark
SIu logomark: the word Carbondale under the initials SIU
Wordmark: Southern Illinois University spelled out
Cap height: a measure referred to throughout the manual
Signature
WordmarkSIU Logomark
Cap height
SIU_horiz_1line_209-k.eps
baSIC StandardS 2.2
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
the Southern IllInoIS unIverSIty SIgnatureS
The signatures on the left are the preferred primary
element of the Southern Illinois University visual
identity system and must appear on all official external
communications. There are two versions of the SIU
logomark (the initials SIU plus the word Carbondale):
the shadow inset and the highlight inset. Guidelines
for their usage are on page 2.3. The logo may not
be modified in any way. It is available to all users in
multiple formats. Contact University Communications
at 453-2276.
SIU Carbondale signature should be place on the front
of all print materials. If placement on the front is not
possible, the logo can be placed on the back cover;
however, the front cover must be clearly and prominently
marked with text that reads SIU Carbondale or Southern
Illinois University Carbondale.
The decision about which layout to use should be based
on the space available (horizontal or vertical), except
in web applications, where the two-line wordmark is
preferred.
refer to pages 3.2–3.3 for logomark coloration options.
Primary Signature
Secondary Signatures
USAGe:
• Stationery
• Stand-alone print/digital
• Signage
• Merchandising
USAGe:
• Stationery
• Stand-alone print/digital
• Signage
USAGe:
• Stand-alone print/digital
• Signage
• Merchandising
What you need to KnoW
about uSe of the SIu SIgnatureS
Use these versions of the signature for all
external applications: official University
documents, brochure covers, ads, large
campus signage (entrance), web banners
(highlight inset version), university-wide
stationery.
USAGe:
• Stand-alone print/digital
• Web (highlight version)
See section 5.2
• Signage
SIU_horiz_1line_209-k.eps
SIU_horiz_1line_209-wht.eps
SIU_horiz_2line_209-k.eps
SIU_horiz_2line_209-wht.eps
SIU_vert_209-k.eps SIU_vert_209-wht.eps
baSIC StandardS 2.3
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
SIu logoMarK
There are two versions of the SIU logomark: the shadow
inset and the highlight inset.
USAGe:
• Stationery
• Stand-alone print/digital
• Web co-branding
• Signage
• Merchandising
What you need to KnoW
about When to uSe the SIu
logoMarK (WIthout WordMarK)
The SIU logomark versions of the identity
system should be used for internal / on campus
communications only, in applications such
as banners, signage, where it is universally
understood what the abbreviation SIU stands for.
What you need to KnoW
about WhICh InSet verSIon to uSe
ShADOW INSeT VerSION: This version conveys
prestige, subtlety, and refinement; it is closely
aligned with the University brand expression.
Use this version only on a white background. It is
best used in printing on coated sheets, in a digital
environment, and on large-size embroidery. the
minimum preferred width is 10 picas, except on
institutional collateral (stationery, business cards).
hIGhLIGhT INSeT VerSION: This version has
higher impact, and it should be used when a bold
depiction of the SIU brand is appropriate. It
should also be used where the size is small, in
print advertising, on the web, and in decorative
applications. It is preferred for items seen at great
distances.
See pages 3.2–3.3 for reverse and color options.
Shadow Inset Version
highlight Inset Version
USAGe:
• Stand-alone print/digital
• Web co-branding
• Signage
• Merchandising
Inset
SIU_logomrk_209-k.eps
SIU_logomrk_209-wht.eps
baSIC StandardS 2.4
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
SIU Logomark without the Word Carbondale SIgnature varIantS
These variants of the signature system are for
special use only, and approval of the University
Communications office is required for use of the vertical
wordmark and the horizontal wordmark.
The SIU logomark (without the word Carbondale) can
be used as a design element. It must be used in close
proximity to the full SIU logomark or the full signature.
(See page 5.8 for examples.)
The vertical wordmark is used for embroidery or in very
narrow spaces. It also must be used in close proximity to
the full SIU logomark or the full signature. (See page 5.2
for an example.)
The horizontal wordmark is for use on very small items
(½" deep or smaller) such as pens and pencils. It can be
used without the full logo in close proximity, and it can
be maroon, black, or white. Gold metallic ink and foiling
can be used for premium items, with prior approval
from University Communications. (See page 5.4 for
examples.)
horizontal Wordmark
USAGe:
• Design element
USAGe:
• Embroidery
• Merchandising
• For narrow spaces
USAGe:
• Merchandising
• For small items (pens, pencils)
Vertical Wordmark
SIU_k.eps
SIU_wordmrk_3line-k.eps
SIU_wordmrk_1line-k.eps
baSIC StandardS 2.5
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
SChool/College IdentIfIerS
The name of a major school or college within Southern
Illinois University may be added to the logo as a unit
identifier. In all cases, use the full, correct name of
the unit.
The official school/college signatures, which include
SOUTherN ILLINOIS UNIVerSITy spelled out above
the name of the school/college, can be used anywhere.
The variant without SOUTherN ILLINOIS UNIVerSITy
can only be used internally.
The unit name should be set in all caps Scala Sans with
+100 tracking.
Any unit desiring a unit signature should request that
one be created by visiting the University Communications
website and completing the required form.
> See page 4.4 for an example of stationery.
Official School/College Signatures
SOUTHERN ILLINOIS UNIVERSITY
COLLEGE OF LIBERAL ARTS
SOUTHERN ILLINOIS UNIVERSITY
COLLEGE OF MASS COMMUNICATIONAND MEDIA ARTS
USAGe:
• Stationery
• Stand-alone print/digital
recommended Line breaks for School/College Names
College ofagrICultural SCIenCeS
College of aPPlIed SCIenCeS and artS
College of buSIneSS
College of MaSS CoMMunICatIon and MedIa artS
Southern Illinois University aligns to the cap height and the official college name aligns to the baseline of the SIU logomark.
College of eduCatIon and huMan ServICeS
College of engIneerIng
College of l Iberal artS
College of SCIenCe
SChool of MedICIne SChool of laW
SIU_official_collegel-short_209-k.eps
SIU_official_college-long_209-k.eps
SOUTherN ILLINOIS UNIVerSITy
Double-line school identifier example
baSIC StandardS 2.6
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
unIt, dePartMent, Center IdentIfIerS
The name of a unit, department or center within Southern
Illinois University may be added to the logo as an
identifier. In all cases, use the full, correct name.
There are two size options for the name of the identifier,
depending on whether it appears on one line or two.
A one-line identifier name should measure half the cap
height of the SIU portion of the logomark.
Any unit, department or center desiring a identifier should
request that one be created by visiting the University
Communications website and completing the required
request form found on logo.siu.edu
> See page 5.3 for an example of campus signage.
SOUTherN ILLINOIS UNIVerSITy
Student Center
Unit, Department, Center Identifiers
USAGe:
• Stationery
• Stand-alone print/digital
• Signage
Southern Illinois University aligns to the cap height and the single-line unit identifier name aligns to the baseline of the SIU portion of the logomark.
Southern Illinois University
CARBONDALE
CARBONDALE
Southern Illinois University
SouthernIllinois
UniversityCARBONDALE
SOUTherN ILLINOIS UNIVerSITy
Student orIentatIon advISeMent and regIStratIon PrograM
Southern Illinois University aligns to the cap height and the double-line unit identifier names align to the base-line of the SIU portion of the logomark. They should be smaller than the single-line names.
X = ½ SIU cap height
SOUTherN ILLINOIS UNIVerSITy
dePartMent of foreIgn languageS and lIterature
Double-line department identifier example
Southern Illinois University
CARBONDALE
CARBONDALE
Southern Illinois University
SouthernIllinois
UniversityCARBONDALE
SOUTherN ILLINOIS UNIVerSITy
Center for englISh aS aSeCond language
Double-line center identifier example
baSIC StandardS 2.7
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
SIu SeCondary logoS
Secondary logos are not permitted on this campus.
A secondary logo is a graphic, image, mark, stylized text,
or symbol other than the SIUC wordmark, lettermark, or
unit identifier, that is used to identify, represent, advertise,
or promote a department, unit, college, office, center or
other University entity. excluded from this definition are
event logos as defined elsewhere in this policy..
SIU Secondary Logos
U n i v e r s i t y CommuniCations
baSIC StandardS 2.8
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
retIred SIu logoS
These logos are no longer approved for use.
retired SIU Logos
baSIC StandardS 2.9
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
SIu event logoS
As explained in the University’s campus identity manual,
the use of logos other than the University’s wordmark and
lettermark (often called secondary logos) is prohibited.
There are instances, however, when University departments
would like to use a symbol, mark, picture, custom text,
or design to promote an event, initiated within the
University and of limited duration. In these instances, these
departments are allowed to use an event logo.
An event logo is any symbol, mark, picture, custom text, or
design that is used to promote an event of limited duration.
restrictions
To be considered an event logo and not a prohibited
secondary logo, the logo must adhere to the following rules:
1) The event logo must include a word or phrase that
conveys to the audience that it is of limited duration.
This would include, but is not limited to, words like
“series, symposium, festival, conference, party, open
house, or meeting.”
2) The item or media on which the event logo is placed
must include a specific date, month, or year to convey to the
audience that it is of limited duration.
SIU event Logos
3) The event logo must include one of the following
to convey to the audience that it is a Southern Illinois
University Carbondale event:
• “SIu Carbondale” or the phrase “Southern Illinois
university Carbondale” must be in the logo itself; or
• “SIu Carbondale” or the phrase “Southern Illinois
university Carbondale” across the top or the bottom or
with the phrase “presented by”, “brought to you by”, “a
program of” or similar language; or
• a campus identifier or the university’s wordmark of
equal or larger size must appear on the item where the
logo appears.
4) If the event logo appears in a printed advertisement,
publication, poster, post card or any form of offset or web
press printing, a campus identifier or the University’s
wordmark must also be present. With written approval from
University Communications, the SIUC letermark may be
substituted.
In the case of contracted services that have external event
logos (for example: musical concerts, theater performances,
circus shows, and others), the University’s wordmark, or the
words “Southern Illinois University Carbondale” must be
present somewhere on the promotional media.
Inquiries concerning these guidelines should be directed to
the University Communications department. All event logos
must be pre-approved by University Communications.
Submissions can be sent to your account executive.
USAGe:
• Apparel / promotional items
• Print/digital applications
• Temporary signage
baSIC StandardS 2.10
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
logo StruCture WIth addreSS bloCK
The examples of address block treatments shown here
should be used in print only. Typically, these logomark/
address block configurations appear on the back of
brochures, flyers and postcards.
The 2-color version shown on the left is preferred, but if
cost is a factor, a 1-color version may be used. See page
4.6 for examples.
The address block is set in all caps, 5.25pt Scala Sans
on 7.5pt leading, with +140 tracking. The department,
or school/college is set in bold and the address
information is set in regular.
note: numerals need to be set in all caps to get
regular-style numbers, rather than old style.
The examples on this page are shown actual size. The
address block always aligns at the cap height of the SIU
logomark. A five-line alignment ends at the baseline of
the SIU portion of the logomark.
Clear space requirements for the address block apply
(see page 2.12).
Contact Printing and Duplicating at 453-2268 for
additional information on obtaining address blocks.
Logo Structure for Standard Print Mail Panels
u n d e r g r a d u at e a d M I S S I o n SM A I L C O D e 4 3 0 4
S O U T h e r N I L L I N O I S U N I V e r S I T y
1 2 6 5 L I N C O L N D r I V e
C A r b O N D A L e , I L L I N O I S 6 2 9 0 1
S o u t h e r n I l l I n o I S u n I v e r S I t y4 2 5 C L O C K T O W e r D r I V e
C A r b O N D A L e , I L L I N O I S 6 2 9 0 1
C o l l e g e o f M a S S C o M M u n I C at I o na n d M e d I a a r t S – M A I L C O D e 4 3 0 4
S O U T h e r N I L L I N O I S U N I V e r S I T y
1 2 6 5 L I N C O L N D r I V e
C A r b O N D A L e , I L L I N O I S 6 2 9 0 1
X = ½ SIU cap height
USAGe:
• Brochures
• Direct mail
• Flyers
• Postcards
S o u t h e r n I l l I n o I S u n I v e r S I t y4 2 5 C L O C K T O W e r D r I V e
C A r b O N D A L e , I L L I N O I S 6 2 9 0 1
C o l l e g e o f M a S S C o M M u n I C at I o na n d M e d I a a r t S – M A I L C O D e 4 3 0 4
S O U T h e r N I L L I N O I S U N I V e r S I T y
1 2 6 5 L I N C O L N D r I V e
C A r b O N D A L e , I L L I N O I S 6 2 9 0 1
1-Color Maroon (envelopes) 1-Color black (Direct Mail)
baSIC StandardS 2.11
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
SIze reStrICtIonS
The Southern Illinois University signature should be
produced at a reasonable size to maintain legibility
and clarity.
The preferred minimum widths for print materials are
shown on the left for each of the SIU signatures.
note: the shadow inset version at a size smaller than
10 picas can only be used for institutional collateral
(stationery, business cards).
For digital use, the Southern Illinois University logo
should be 330 pixels wide (see page 5.1).
Primary Signature
Secondary Signatures
Preferred minimum width: shadow logomark = 3p6
Preferred minimum width: highlight logomark = ½" or 3p
Preferred minimum width: highlight logomark = ⅜" or 2p3
Preferred minimum width: highlight logomark = ½" or 3p
Signatures for Institutional Collateral Only
Preferred minimum width: shadow logomark = 5p4
Preferred minimum width: shadow logomark = 10p
baSIC StandardS 2.12
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
Clear SPaCe requIreMentS
A specific amount of clear space around the logomark
should be maintained at all times.
The blue area on the left represents the amount of space
that must be maintained between the logomark and any
other element, including the edge of a page. The unit of
measure (X) is equal to half the cap height of the SIU
portion of the logomark.
Clear Space
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X = ½ SIU cap height
baSIC StandardS 2.13
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
offICIal unIverSIty Seal
The official University seal has very limited use, primarily
on formal University documents, such as contracts,
deeds, and academic diplomas. The University seal
is used in place of the SIU logomark in the Southern
Illinois University system signature that appears on
the presidential website, and it also appears in the
footer of the SIU Carbondale website as a link to the
presidential site.
It also may be used, with authorization, as a design
element on certain ceremonial communications, such as
formal invitations, and on quality clothing and gift items.
All such uses require prior approval from University
Communications at 453-2276.
The official University seal is a “stand-alone” mark of
the University, which should not be combined with the
Southern Illinois University signature.
Preferred Seal
Seal Color Option
baSIC StandardS 2.14
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
CARBONDALE
Southern Illinois University
unaCCePtable exeCutIonS
It is extremely important to the brand identity that the
Southern Illinois University signatures be displayed
correctly. Always use the correct typefaces and the
correct relative positioning and size of all elements.
The examples on this page illustrate incorrect displays.
1. Do not distort any portion of the logo.
2. Do not make the wordmark maroon in a 2-color
application.
3. Do not tilt the logo.
4. Do not substitute the typefaces.
5. Do not rearrange components in the logo.
6. Do not alter the alignment of any component
of the logo.
7. Do not add a drop shadow or any other embellishment
to the logo.
1 2
3 4
5 6
7
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
3.1 Primary Color Palette
3.2 2- and 4- Color reproduction
3.3 1- Color reproduction
3.4 Unacceptable Color Treatments
Color 3.0
Southern Illinois University
CARBONDALE
CARBONDALE
Southern Illinois University
SouthernIllinois
UniversityCARBONDALE
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
Color 3.1
PrIMary Color Palette
The primary colors for the Southern Illinois University
identity system are Pantone® 209 C and PMS black.
Four-color formulas and web colors are provided here
as well.
The CMyK equivalent of Pantone 209 is:
C = 0, M = 100, y = 34, K = 53
The rGb equivalent of Pantone 209 is:
r = 102, G = 0, b = 0
The Web-safe equivalent of Pantone 209 is:
#660000
Thread color: Madeira 1385 (Maroon)
Please contact University Communications at 453-2276
for acceptable equivalents to print on fabric.
PMS blackC: 0 M: 0y: 0K: 100
r: 0G: 0b: 0
Web-safe #000000
Thread color: black
Pantone® 209 CC: 0M: 100y: 34 K: 53
r: 102G: 0b: 0
Web-safe #660000
Thread color: Madeira 1385
SIU Maroon black
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
Color 3.2
2- and 4-Color reProduCtIon
The Southern Illinois University logomark and signature
are available in various color combinations for different
printing methods. For the primary color palette, its PMS
numbers, 4-color formulas, and web colors see page 3.1.
When using the shadow SIu logomark, do not place it
on colors other than white or very light screens of grey
or cream.
acceptable reproduction colors of SIu logomarks:
Maroon and black
Maroon
boxes represent colored background. They are not part of the logo.
SIU Maroon and black on White or Light Screens of Cream
SIU Maroon and black on White or Light Screens of Grey
SIU Maroon
What you need to KnoW
about hoW SIu logoMarK InSetS PrInt
ShADOW INSeT technical note: In the vector
files, the shadow insets are set to “overprint”
the maroon SIU lettering to provide
additional weight in the black areas for
enhanced contrast in relation to the maroon.
hIGhLIGhT INSeT (maroon version): The
highlight insets should appear white in all
print and digital applications.
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
Color 3.3
1-Color reProduCtIon
Colors in the primary color palette (see page 3.1)
are the only acceptable colors in which the logomark and
signature may be reproduced.
When only a single color of ink is available for printing,
any the following colors may be used:
Maroon (preferred)
black
White (reverse)
boxes represent color backgrounds. They are not part of the logo.
reversed Out to White
SIU Maroon on a White background
black on a White or Light background
What you need to KnoW
about WhICh SIu logoMarKS to uSe
bLACK SIU LOGOMArK: The black version is
designed to overprint light neutral (creams,
light greys/heather, etc.) color backgrounds. In
the vector file, the highlight inset is set to be
“clear” and will take on the background color.
reVerSe-TO-WhITe SIU LOGOMArK: The
SIU logomark can be placed on simple,
noncompeting photographic backgrounds
or illustrations. Use the reverse-to-white
version in these situations. In the vector file,
the highlight inset is set to be “clear” and will
take on the background color.
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
Color 3.4
unaCCePtable Color treatMentS
The only acceptable color treatments for the logomark
are SIU Maroon and black (see page 3.1).
1–2. Do not use other colors, including those in the
secondary color palette.
3. Do not apply a gradient to the logomark.
4. Do not apply a tint to the logomark.
5. Do not transpose the logomark colors.
6. Do not allow background color or colored paper to
show through inset on the SIU Maroon version.
7. Do not add a drop shadow effect to the logomark.
8. Do not screen back the logomark.
9. Do not rotate the logomark.
1 2
3 4
5 6
7 8
9
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
StatIonery SySteM 4.0
4.1 Primary Institutional Typefaces4.2 Paper Specifications 4.3 Standard Letterhead: University-wide4.4 Standard Letterhead: School/College 4.5 Second Sheet4.6 Standard envelopes 4.7 Invitation envelopes4.8 Standard business Cards4.9 email Signature
Southern Illinois University
CARBONDALE
CARBONDALE
Southern Illinois University
SouthernIllinois
UniversityCARBONDALE
StatIonery SySteM 4.1
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
PrIMary tyPefaCeS
The Scala Sans font family and the Palatino family have
been chosen as the primary typefaces for Southern
Illinois University identity and stationery packages.
The various weights allow for flexibility and creative
expression in text and display.
note: numerals need to be set in all caps to get
regular-style numbers, rather than old style.
Fonts are licensed. The font listed above is available for
both Windows and Macintosh platforms and can be
purchased from the following source: www.fonts.com.
Scala Sans OT
regular
AbCDeFGhIJKLMNOPQrSTUVWXyZ abcdefghijklmnopqrstuvwxyz 1234567890regular Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890bold
abCdefghIJKlMnoPqrStuvWxyz abcdefghijklmnopqrstuvwxyz 1234567890bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Palatino LT Std
roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
StatIonery SySteM 4.2
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
PaPer SPeCIfICatIonS
letterhead, Second sheet, envelope:
80# Cougar white vellum text weight
Or
80# Finch Opaque bright white text weight
business card:
100# Cougar white vellum cover weight
Or
Finch Opaque bright white cover weight
Printing and Duplicating is the sole source for all SIU
Carbondale stationery. Orders can be placed by calling
453-2268.
StatIonery SySteM 4.3
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
U n i v e r s i t y C o m m U n i C at i o n s
M a i l C o d e X X X X
4 2 5 C l o C k t o w e r d r i v e
C a r b o n d a l e , i l l i n o i s 6 2 9 0 1
[email protected] 1 8 / 4 5 3 - 2 5 1 8
6 1 8 / 4 5 3 - 0 0 0 0 F a X
s i u . e d u
January 5, 2012
Dear Mr. Doe,
Ud exerosto ea feugait numsan ex ero commolore dit pratie del iliquisi bla conulputpat alissi. Ritlu
mmy nonsequi tet nonsenis dolortie ming eugiamc onullum quatum dolute dolorem er in velit ipsu
scidui bla conse diametue conullaore molore tet augait ulla facilit ad et utem aliquat. Ut velit non sequis
non heniam iniatue magniam dunt non vel inim in et nos aliquam zzriliq uamconsenibh endignismodo
consed ming et ipsum zzrit in utpat diam zzriuscinci blam, conse veratie feugait et eugait, quat ea feu
feugait init nonulpu tpatumm. It ute dolore consequam, quat, sit volorperos dolortisi tat. Er iliquisi.
Alit nis ex erosto dipsusci bla feugiat ute commy numsan ulpute dolenibh et nostis acilismod magnis do
do commy nulla conse ming et, venisl ute feum ent praesse tat, verosto er augait dolorem dolor augait
ver adignim iliscil doloreet aci bla feugiam dunt vulput adiat acing enit wisl do consequatis num dolor
in ut ad tat eugait utate magnit ipsum nostrud min ero er se dolobortie magna faciliscing ex er ilit, con-
sequ ipisim quip ea feu feugait init nonulpu tpatumm olorem zzrillumsan ulluptat lortionse magnim
zzrit nibh euisi eraesse te feugiat ipiscin henis aliquipisi. Ut velit nonsequis non heniam iniatue mag-
niam dunt non vel inim in et nos aliquam zzriliq uamconsenibh endignismodo consed ming et ipsum
zzrit in utpat diam zzriuscinci blam, conse veratie feugait et eugait, quat ea feu feugait init nonulpu
tpatumm. It ute dolore consequam, quat, sit volorperos dolortisi tat. Er iliquisi.
Os dolum delis adio odolor se tem quat. Ut lam num nullam, commy nullandignim dion hendio dio
conulla at. Ut ullaortie dignibh eugiatie dolor ad mincip eu feugait ing eros nissis nismodo lortis nibh ex
eu feu feum quip eros exer am volorer.
Sincerely,
Jane Doe
Standard letterhead: unIverSIty-WIde
letter text:
Palatino 10/15pt
Always use a full line space between paragraphs.
Size: 8.5" x 11"
note: university url aligns with second column of the
address block.
note: digital versions of the letterhead, customized as
necessary, are available from Printing and duplicating at
453-2268. digital stationery uses the highlight version of
the SIu logomark.
Not actual size. University UrL aligns with second column of address block.
right margin: 7" or 42pLeft margin: align with workmark, 1¼" or 7p6
Top margin: 2½" or 15p
StatIonery SySteM 4.4
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
C o l l e g e o f M a s s
C o M M u n i C at i o n a n d
M e d i a a r t s
M a i l C o d e 6 6 0 6
1 1 0 0 l i n C o l n d r i v e
C a r b o n d a l e , i l l i n o i s 6 2 9 0 1
[email protected] 1 8 / 4 5 3 - 4 3 0 8
6 1 8 / 4 5 3 - 0 0 0 0 F a X
M C M a . s i u . e d u
January 5, 2012
Dear Mr. Doe,
Ud exerosto ea feugait numsan ex ero commolore dit pratie del iliquisi bla conulputpat alissi. Ritlu
mmy nonsequi tet nonsenis dolortie ming eugiamc onullum quatum dolute dolorem er in velit ipsu
scidui bla conse diametue conullaore molore tet augait ulla facilit ad et utem aliquat. Ut velit non sequis
non heniam iniatue magniam dunt non vel inim in et nos aliquam zzriliq uamconsenibh endignismodo
consed ming et ipsum zzrit in utpat diam zzriuscinci blam, conse veratie feugait et eugait, quat ea feu
feugait init nonulpu tpatumm. It ute dolore consequam, quat, sit volorperos dolortisi tat. Er iliquisi.
Alit nis ex erosto dipsusci bla feugiat ute commy numsan ulpute dolenibh et nostis acilismod magnis do
do commy nulla conse ming et, venisl ute feum ent praesse tat, verosto er augait dolorem dolor augait
ver adignim iliscil doloreet aci bla feugiam dunt vulput adiat acing enit wisl do consequatis num dolor
in ut ad tat eugait utate magnit ipsum nostrud min ero er se dolobortie magna faciliscing ex er ilit, con-
sequ ipisim quip ea feu feugait init nonulpu tpatumm olorem zzrillumsan ulluptat lortionse magnim
zzrit nibh euisi eraesse te feugiat ipiscin henis aliquipisi. Ut velit nonsequis non heniam iniatue mag-
niam dunt non vel inim in et nos aliquam zzriliq uamconsenibh endignismodo consed ming et ipsum
zzrit in utpat diam zzriuscinci blam, conse veratie feugait et eugait, quat ea feu feugait init nonulpu
tpatumm. It ute dolore consequam, quat, sit volorperos dolortisi tat. Er iliquisi.
Os dolum delis adio odolor se tem quat. Ut lam num nullam, commy nullandignim dion hendio dio
conulla at. Ut ullaortie dignibh eugiatie dolor ad mincip eu feugait ing eros nissis nismodo lortis nibh ex
eu feu feum quip eros exer am volorer.
Sincerely,
Jane Doe
Standard letterhead: SChool/College
letter text:
Palatino 10/15pt
Always use a full line space between paragraphs.
Size: 8.5" x 11"
Information block hierarchy
for college-level
School or College: Identity signature upper left
Address block: Top line—Name of college or school (bold)
for a department within a college or school
College: Identity signature upper left
Address block: Top line—1st-level department (bold)
for a department within a parent department
College: Identity signature upper left
Address block: Top line—2nd-level department (bold)
Any department desiring a unit signature should request that
one be created by visiting the University Communications
website and completing the required form.
department url treatments
There are two options for displaying department-level UrLs.
for a department within a college or school:
The department UrL is at the standard bottom position—at
base of letterhead aligning to first column of address block.
for a department within a parent department:
Top UrL: 2nd-level department—place below names of
departments. May use two lines if necessary.
bottom UrL is the parent-level department, placed at the
base of letterhead, aligning to first column of address block.
The 2nd-level department UrL does not appear on the bottom.Not actual size.
Left margin: align with workmark, 1¼" or 7p6
Top margin: 2½" or 15p
School/college UrL aligns with first column of address block.
UrL can be college or 1st-level department
right margin: 7" or 42p
*
2 n d - l e v e l d e P a r t M e n t u r l g o e S h e r e( C a n S P a n 2 C o l u M n W I d t h S )
*
StatIonery SySteM 4.5
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
SeCond Sheet
Second sheets are used when a letter runs more than
one page long. It contains only the signature and UrL,
and is an exact replica of the first page. Use the same
margins as specified on the letterhead.
The example on the left is the second sheet for
university-wide letterhead.
note: digital versions of the letterhead, customized as
necessary, are available from Printing and duplicating at
453-2268. digital stationery uses the highlight version of
the SIu logomark.
s i u . e d u
Not actual size.
StatIonery SySteM 4.6
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
U N I V E R S I T Y C O M M U N I C AT I O N SM a i l C o d e 4 3 0 4
S o u t h e r n i l l i n o i S u n i v e r S i t y
1 2 6 5 l i n C o l n d r i v e
C a r b o n d a l e , i l l i n o i S 6 2 9 0 1
Standard enveloPeS
The following guidelines can be used to create the
university-wide, school/college, and department/unit
envelopes.
The 2-color version shown on the left is preferred, but
if cost is a factor, a 1-color version (shown below) may
be used.
address text:
Palatino 11/16pt
Size: #10 envelope, commercial flap
9.5" x 4.125"
note: there is an option to print the school/college
signature on the envelope flap.
buiding name can be added to the mail code line.
Left margin: 3½" or 21p
Top margin: 1¾" or 10p6
Not actual size.
C o l l e g e o f m a s s C o m m u n i C at i o na n d m e d i a a r t s – M a i l C o d e 6 6 0 6
S o u t h e r n i l l i n o i S u n i v e r S i t y
4 2 5 C l o C k t o w e r d r i v e
C a r b o n d a l e , i l l i n o i S 6 2 9 0 1
Mrs. Jane Doe 1234 Street Ave. Anywhere, USA
U N I V E R S I T Y C O M M U N I C AT I O N SM a i l C o d e 4 3 0 4
S o u t h e r n i l l i n o i S u n i v e r S i t y
1 2 6 5 l i n C o l n d r i v e
C a r b o n d a l e , i l l i n o i S 6 2 9 0 1
U N I V E R S I T Y C O M M U N I C AT I O N SM a i l C o d e 4 3 0 4
S o u t h e r n i l l i n o i S u n i v e r S i t y
1 2 6 5 l i n C o l n d r i v e
C a r b o n d a l e , i l l i n o i S 6 2 9 0 1
StatIonery SySteM 4.7
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
InvItatIon enveloPeS
The following guidelines can be used to create the
university-wide, school/college, and department/unit
invitation envelopes.
The return address block is set in Scala Sans with 7pt
type / 9 pt leading, with no tracking. The department,
or school/college is set in bold all caps lettering and the
address information is set in regular. Center address on
back envelope flap.
note: numerals need to be set in all caps to get
regular-style numbers, rather than old style.
Southern IllInoIS unIverSIty425 Clocktower Drive
Carbondale, Illinois 62901
College of MaSS CoMMunICatIonand MedIa artS – Mail Code 4304
Southern Illinois University1265 Lincoln Drive
Carbondale, Illinois 62901
StatIonery SySteM 4.8
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
Standard buSIneSS CardS
name:
Scala Sans bold, all caps 6/7.5pt, tracked +140
title:
Scala Sans regular, 6/7.5pt, tracked +50
black
address block text:
School/College, Department/Unit Name
Scala Sans bold, all caps 5.5/7.5pt, tracked +140
address information:
Scala Sans regular, 5.5/7.5pt, tracked +140
Maroon
email:
Scala Sans regular, 6/7pt, tracked +50
Phone numbers:
Scala Sans regular, 5.5/7.5pt, tracked +200
black
url:
University:
Scala Sans regular, 6pt, tracked +140
School/College/Department plus .SIU.eDU or SIUC.
eDU:
Scala Sans regular, 5pt, tracked +140
Maroon
If lengthy text does not fit templates shown on the left,
please contact University Communications at 453-2276
for guidance.
ChanCellor buSIneSS CardS:
The Chancellor’s business cards are embossed. Use the
SIU logomark: see art on the left.
note: numerals need to be set in all caps to get
regular-style numbers, rather than old style.
Standard business Card and Chancellor business Card
Front
O f f i c e O f t h e p r O v O s t a n d v i c ec h a n c e l l O r f O r a c a d e m i c a f fa i r sA n t h o n y h A l l 1 2 5 – M A i l c o d e 4 3 S o u t h e r n i l l i n o i S u n i v e r S i t y 1 2 6 5 l i n c o l n d r i v e c A r b o n d A l e , i l l i n o i S 6 2 9 0 1
[email protected] 1 8 / 4 5 3 - 5 7 4 4 6 1 8 / 4 5 3 - 5 7 4 4 M o b i l e
s i U . e d U
J O h n W. n i c k l O WProvost and vice chancellor for Academic Affairs
Optional printing on back. Not actual size.
C o l l e g e o f M a s s C o M M u n i C at i o n a n d M e d i a a r t s – M a i l C o d e 6 6 0 6S o u t h e r n i l l i n o i S u n i v e r S i t y 1 1 0 0 l i n C o l n d r i v e C a r b o n d a l e , i l l i n o i S 6 2 9 0 1
[email protected] 1 8 / 5 3 6 - 4 4 0 5 6 1 8 / 5 3 6 - 4 4 0 5 M o b i l e 6 1 8 / 5 3 6 - 4 4 1 0 F a X
M C M a . s i u . e d u
s a n t o s h n a r aya n a t h ya g a r a j a n B a h u s r u t h a Mtitle line one title line one
School/College, Administrative Department Cards
University-wide Cards
Art used for embossing
StatIonery SySteM 4.9
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
eMaIl SIgnature
In order to maintain consistency across the University
in internal as well as external email communications, we
are recommending a format for the signoff signature. A
serif font should be used for the body of the email.
email signatures should be set in 9pt Trebuchet. The
sender’s name should be all caps over his/her title in
regular black. The signature should have a full paragraph
break before listing the office name and address in
SIU Maroon. After another full paragraph break, the
signature should list the email address, phone, cell
phone, and fax number. Lastly, the signature should list
the University’s website (SIU.eDU).
note: use of SIu Carbondale signature following
the email signature is optional.
/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /
The following is our recommendation for basic email signatures: / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / RITA CHENG Chancellor OFFICE OF THE CHANCELLOR MAIL CODE XXXX SOUTHERN ILLINOIS UNIVERSITY 425 CLOCKTOWER DRIVE CARBONDALE, ILLINOIS 62901
[email protected] P : 618/453-1373 M : 618/453 -1373 F : 618/453-0000
SIU.EDU
/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /
Additionally we recommend the following for HTML email signatures where images can be referenced from a hosted
location. We do not recommend the following signature if the image will come across as an email attachment. / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /
RITA CHENG Chancellor OFFICE OF THE CHANCELLOR MAIL CODE XXXX SOUTHERN ILLINOIS UNIVERSITY 425 CLOCKTOWER DRIVE CARBONDALE, ILLINOIS 62901
[email protected] P: 618/453-1373 C: 618/453-1373 F: 618/453-0000 SIU.EDU
basic email Signature
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
aPPlICatIonS 5.0
5.1 Logo Application on University- wide Web Page5.2 Apparel and Name Tags5.3 Signage5.4 Merchandise5.5 Vehicle Signage5.6 exterior Campus banners 5.7 Co-branding5.8 Co-branding Stationery Package 5.9 SIU Logomark (Without Carbondale) as Design element
Southern Illinois University
CARBONDALE
CARBONDALE
Southern Illinois University
SouthernIllinois
UniversityCARBONDALE
aPPlICatIonS 5.1
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
Logo Application on University Web Sites logo aPPlICatIon on unIverSIty Web SIteS
Web logos are available for use on Web sites/pages only.
They shall not replace the official University Wordmark
or SIUC Identifiers in any form of duplicating, printing or
in other applications such as Power Point presentations,
business cards, etc.
Please use the following as logo guidelines for the Web:
requirement:
All pages must offer a link back to the SIU Web site (http://
www.siu.edu) using the official web logo provided by SIU
Interactive Services. This must appear above the fold (which
means the first initial visible area of a Web page that a users
sees before scrolling) on a 1024×768 resolution monitor of
every page.
departmental identifiers:
Can not be used on websites.
Print logos:
No logos that are designed for print can be used on
websites.
logo color:
On the Web the official logo must appear in maroon (Web
color: #660000) and black on a light background. The logo
may also appear as all black or as all white (when placed on
a solid or dark background). The logo must not appear in
any other colors.
X
X
X
X
The horizontal SIU Web Logo must be displayed at 330px wide by 67px tall, with 20px padding on all sides. There are only three options: two color (maroon and black) on a light background, all black or all white.
WIDTh: 330 pixels
heIGhT: 67 pixels
PADDING: 20 pixels
2 color SIU logo
black SIU logo
reverse SIU logo
aPPlICatIonS 5.2
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
aPParel and naMe tagS
All University-branded apparel shall conform to the use
of the SIU identity system shown in this manual.
The samples show typical placements of the SIU
signature/logomark/wordmark on various items.
The SIU logomark can be used with the School/college/
department staff shirts left sleeve lettering.
The signature with departmental name may be applied
to shirts and mugs, but not to merchandise with limited
clear surface area, such as hats and pens.
The official color for college/departmental/unit polo
shirts is maroon and should be worn to represent the
University at events. Other approved polo colors are
white, black, gray.
Only PSO Service departments are permitted to order
khaki SIU-branded apparel.
Printing and Duplicating is the sole source for all SIU
Name tags. Orders can be placed by calling 453-2268.
University-wide staff shirts (embroidery, 1-color)
School/college/department staff shirts (embroidery, 1-color)
Left chest imprint area: 2 9/16” width 3 3/8” height
Name tags (etched, 1-color)
FPO
FPO
College of agrICultural
SCIenCeS
left sleeve imprint area: 3” width with 6mm lettering
JaSIMeSMIth-JohnSon
College of Mass Communications and Media arts
aPPlICatIonS 5.3
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
Tablecloth
SIgnage
All University-branded signage shall conform to the use
of the SIU identity system shown in this manual.
The samples show typical placements of the SIU
signature/logomark/wordmark on items.
Contact University Communications at 453-2276 for
additional information on obtaining these items.
Way-finding signs
aPPlICatIonS 5.4
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
MerChandISe
All University-branded merchandise shall conform to the
use of the SIU identity system shown in this manual.
The samples show typical placements of the SIU
signature/logomark/wordmark on a variety of
merchandise.
The signature with departmental name may be applied
to shirts and mugs, but not to merchandise with limited
clear surface area, such hats and pens. The wordmark
can be used in maroon, black, or white.
aPPlICatIonS 5.5
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
vehICle SIgnage
When displaying the logo for university-wide vehicle
applications, always use the 2-color SIU Maroon and
black version on a white ground for maximum legibility.
For permanent die-cut vinyl displays on darker-color
vehicles, always use the signature or logomark reversed
out to white.
Display the logo on side doors (and rear doors, where
applicable). For wider expanses, use the one-line,
horizontal version. Application may be a magnetic sign
or applied die-cut vinyl.
Standard white van showing multiple uses of identity system
Automobile with dedicated unit-oriented magnetic sign
Use horizontal, one-line logo for wider spaces
White bus showing multiple uses of identity system
aPPlICatIonS 5.6
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
exterIor CaMPuS bannerS
For exterior or interior banners, always use the SIU
logomark surrounded by SIU Maroon for strong contrast
and color brand recognition.
The right side of the dual-flanking pole banner shows
how Perpetua and Univers, the official marketing
typefaces, can be used together.
SIDe ASingle-side pole banner, typographic concept
SIDe bDual-flanking pole banner
Institutional side— uses standard SIU colors
Marketing message side— creative to be determined
Single-pole banner street sequence:
Front: Image
back: Logomark
Front: Image
back: Logomark
Front: Logomark
back: Image
Know no
bounds Know no
bounds
Know no
bounds
aPPlICatIonS 5.7
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
Co-brandIng
The SIU institutional identity may be displayed with
other sub-brands. It is not necessary to use the full
signature, the SIU logomark is sufficient with exception
of the stationery package.
If the SIU logomark can be 10p or larger, use the shadow
inset version.
Co-branding for print
USAGe:
• Power Point
• Digital
Co-branding for websites (preliminary sketch)
A Performance Series Presented by:
A Performance Series Presented by:
Powered by:
SIUC MAROONSIUC GOLD (50th LOGO)SIUC BLACKWHITE
PANTONE 209PANTONE 871PANTONE PROCESS BLACKWHITE
NOTE: The marks of Southern Illinois University are controlled under a licensing program administered by The Collegiate Licensing Company. Any use of these marks will require written approval from The Collegiate Licensing Company.
Yes No Restrictions
SOUTHERN ILLINOIS UNIVERSITY
• University seal permitted on products for resale:• Alterations to seal permitted:• Overlaying / intersecting graphics permitted with seal:• University licenses consumables:• University licenses health & beauty products:• University permits numbers on products for resale:• Mascot caricatures permitted:• Cross licensing with other marks permitted:• NO USE of current player's name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.• NO REFERENCES to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.
LOCATION: CARBONDALE, ILMASCOT: SALUKISMASCOT NICKNAME: N/A
ESTABLISHED DATE: 1869CONFERENCE: MISSOURI VALLEY CONFERENCE
SIUC MAROON SIUC GOLD SIUC BLACK
Reviewed on a case by case basis.
Reviewed on a case by case basis.
N/AN/A
Reviewed on a case by case basis.MADEIRA 1385
BLACKWHITE
RA 2622
BLACKWHITE
GS/SULKY 1035
BLACKWHITE
11
10
PAGE 1JANUARY 28, 2005
Southern Illinois University Carbondale™Southern Illinois™SIUC™Salukis™Southern Illinois University - School of Medicine™Southern Illinois University - School of Law™
Sponsored by:
Sponsored by:
X = SIU cap height
X (Minium clear space between logos)
½ X
aPPlICatIonS 5.8
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
Co-brandIng StatIonery PaCKage
letter text:
Palatino 9/15pt
Always use a full line space between paragraphs.
Size: 8.5" x 11"
Information block hierarchy
Should follow the main SIU Carbondale structure with the
exception of a business card, which allows a title area under
the persons name.
letterhread
aPPlICatIonS 5.9
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
SIu logoMarK (WIthout Carbondale) aS deSIgn eleMent
The black and reverse SIU logomark (without the word
Carbondale) can be used as a design element and can
utilize a screened or tinted treatment, but it must be
in close proximity to the full SIU logomark or the full
signature.
See pages 3.2 - 3.3 for coloration guidelines.
siu.eduundergraduate AdmissionsAdmissions Reception CenterMail Code 4710Southern Illinois University425 Clocktower DriveCarbondale, IL 62901
we hAve lots of wAys to connect:
open house. Get the full Saluki experience. Tour campus and residence halls. Meet with representatives from Admissions, Financial Aid, and Housing. Attend information sessions. And fill up on info at our informa-tion fair.
individualized tours. If you know you’re serious about SIU, have an intense, focused visit that includes meeting with a representa-tive in your academic area of interest. It is important to register well before the day you want to visit, since these appointments are scheduled based solely on your interests.
open house/tour dAtes:Saturday, November 5, 2011 Saturday, April 21, 2012 Friday, July 13, 2012
this is where we live. We invite you to explore the region. The only way to really experience it is to step into it. Breathe the air. Tap into the natural energy that has inspired and recharged Salukis for generations. And see it yourself.
siu.edu
Undergraduate AdmissionsMail Code 4710Southern Illinois University425 Clocktower DriveCarbondale, Illinois 62901
Southern Illinois University
CARBONDALE
CARBONDALE
Southern Illinois University
SouthernIllinois
UniversityCARBONDALE
Undergraduate AdmissionsAdmissions Reception CenterMail Code 4710Southern Illinois University425 Clocktower DriveCarbondale, IL 62901 siu.edu
Southern Illinois University
CARBONDALE
CARBONDALE
Southern Illinois University
SouthernIllinois
UniversityCARBONDALE
back cover of road piece envelope flap
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
aPPendIx 6.0
6.1 Signature Naming System
Southern Illinois University
CARBONDALE
CARBONDALE
Southern Illinois University
SouthernIllinois
UniversityCARBONDALE
aPPendIx 6.1
SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL
SIU_Configuration_Description_Coloration.eps
Southern Illinois University abbreviation
FILe eXTeNSION
.eps
.png
CONFIGUrATION
horiz - horizontal
vert - vertical
logomrk - logomark
wordmrk - wordmark
official_school
academic_dept
school
COLOrATION
209-k - spot-coated maroon and black
209-wht - spot-coated maroon and white
cmyk209-k - process maroon and black
cmyk209-wht - process maroon and white, black Carbonale
all209-wht - spot-coated maroon and white
all-cmyk209-wht - process maroon, all elements
k - all black
rev - all white
SIgnature naMIng SySteM
DeSCrIPTION
1 line
2 line
long
short
Southern Illinois University
CARBONDALE
CARBONDALE
Southern Illinois University
SouthernIllinois
UniversityCARBONDALE
O C T O b e r 2 0 1 1
V e r S I O N 1 . 0