Download - Site Audits in 10 Minutes
![Page 1: Site Audits in 10 Minutes](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d0ff6b4c905d4568b501d/html5/thumbnails/1.jpg)
SITE AUDITS IN TEN MINUTES
Jon Quinton, Senior SEO Consultant, SEOgadget
![Page 2: Site Audits in 10 Minutes](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d0ff6b4c905d4568b501d/html5/thumbnails/2.jpg)
AKA – DISCOVERING WHAT YOU’RE
DEALING WITH…
![Page 3: Site Audits in 10 Minutes](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d0ff6b4c905d4568b501d/html5/thumbnails/3.jpg)
WEAPONS PLUGINS OF CHOICE
![Page 4: Site Audits in 10 Minutes](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d0ff6b4c905d4568b501d/html5/thumbnails/4.jpg)
• Ayima Redirect Path – checks and displays http headers and redirect chains
http://www.ayima.com/seo-knowledge/redirect-checker.html
• Web Developer Toolbar – a MUST have!
https://addons.mozilla.org/en-US/firefox/addon/web-developer/
• MozBar – does allsorts; useful links to tools such as WHOIS
http://www.seomoz.org/seo-toolbar
• LinkChecker – scans for broken links
• https://addons.mozilla.org/en-us/firefox/addon/linkchecker/
![Page 5: Site Audits in 10 Minutes](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d0ff6b4c905d4568b501d/html5/thumbnails/5.jpg)
REACHING 1ST BASE -BUILTWITH.COM
![Page 6: Site Audits in 10 Minutes](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d0ff6b4c905d4568b501d/html5/thumbnails/6.jpg)
-Server Information?
-Analytics?
-Language?
![Page 7: Site Audits in 10 Minutes](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d0ff6b4c905d4568b501d/html5/thumbnails/7.jpg)
Lowercase – (200)
Uppercase – (200)
Remove www – (nothing)
![Page 8: Site Audits in 10 Minutes](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d0ff6b4c905d4568b501d/html5/thumbnails/8.jpg)
STEP TWO – CHECKING INSTRUCTIONS -ROBOTS.TXT
-XML SITEMAPS
![Page 9: Site Audits in 10 Minutes](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d0ff6b4c905d4568b501d/html5/thumbnails/9.jpg)
-Import sitemap into
Excel
-Get a quick URL count
-Check for 404s,
redirects etc
![Page 10: Site Audits in 10 Minutes](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d0ff6b4c905d4568b501d/html5/thumbnails/10.jpg)
Are there any obvious errors
with robots directives?
![Page 11: Site Audits in 10 Minutes](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d0ff6b4c905d4568b501d/html5/thumbnails/11.jpg)
http://www.guildford.gov.uk/events?aday=5&amonth=1&ayear=2013#calendar
Check how URL parameters
are being handled. Are they
being indexed?
![Page 12: Site Audits in 10 Minutes](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d0ff6b4c905d4568b501d/html5/thumbnails/12.jpg)
STEP 3 – TURN OFF STYLING -CSS -JAVASCRIPT -CACHE
![Page 13: Site Audits in 10 Minutes](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d0ff6b4c905d4568b501d/html5/thumbnails/13.jpg)
Check the following:
-Links
-Content
-Positioning
![Page 14: Site Audits in 10 Minutes](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d0ff6b4c905d4568b501d/html5/thumbnails/14.jpg)
STEP 4 – INDEXATION -ADVANCED OPERATORS
![Page 15: Site Audits in 10 Minutes](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d0ff6b4c905d4568b501d/html5/thumbnails/15.jpg)
Indexed pages vs.
pages included in
sitemap
![Page 16: Site Audits in 10 Minutes](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d0ff6b4c905d4568b501d/html5/thumbnails/16.jpg)
Are URL parameters
being indexed?
![Page 17: Site Audits in 10 Minutes](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d0ff6b4c905d4568b501d/html5/thumbnails/17.jpg)
Duplicate Content –
External Domains
![Page 18: Site Audits in 10 Minutes](https://reader034.vdocuments.us/reader034/viewer/2022052618/554d0ff6b4c905d4568b501d/html5/thumbnails/18.jpg)
Checking for
keyword
cannibalisation