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By LEGO® SERIOUS PLAY® Method
!Sistematic Creativity
and Open Innovation by Serious
Play
Speaker_Lucio I. Margulis
Rome-April-2014
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The Argentine Creativity& InnovationAn Argentine Pope?
!“100%
Creativity & Innovation”
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Argentine CreativityVatican Innovation
The Barbecue of God
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The Child Creativity
“All the children were born artists, the challenge will be to keep their creativity when they grow” Picasso
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Creativity is useless
if it doesn’t generate
InnovationDoubt everything you know
Think outside the box
Break the rules
Be ready to change the way you think
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Is the opportunity to see the
creativity like an atitude in front of the events we live every day in order to look for innovative solutions in a sistematic way
!!!
Consiste en pasar de ver la creatividad como una virtud de unos pocos a ver en ella una actitud ante los acontecimientos
que vivimos. Implica crear soluciones innovadoras de
manera sistemática.
Systematic Creativity
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Google Founders They Change The Web World !
Playng Seriously with LEGO©
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Serious Games !
Concept & Definition
“Any tool, technology, tecnique or toy/game that helps !to improve the way to play with the uncertain future !
In order to improve the innovation quality”.
• Michael Schrage, M.I.T. Researcher (Serious Play Book !Author)
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Develops within the participant…
…the ability to solve
problems by combining
both brain hemispheres,
integrating the rational
with the emotional.
The LEGO® SERIOUS PLAY® Method
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The LEGO® SERIOUS PLAY® method is a facilitated thinking, communication and problem solving technique for groups
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Traditional brain-storming and problem solving meetings!
20 - 80
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100%
100%
100%
100%
100%100%
100%
100 - 100
A LEGO® SERIOUS PLAY® Meeting
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20 – 80 !
80% of the Ideas, come from 20% of
the People
100 - 100
• more participation • more insights • more ideas • more ownership • better decisions • more fun
Traditional VS LEGO® SERIOUS PLAY® meeting
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The Lonely Guy
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24
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We have a problem with getting everyone ON BOARD our current
initiatives to change our leadership
style
In LEGO® SERIOUS PLAY® we build Abstract Concepts and Ideas (Love) in a
Real/Concrete Way We make LEGO models with a meaning
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Free Time Thinking
Family ThinkingMoney Thinking
Leader
Technical Thinking
Leader Real Time Identity
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The Imagination
“Is the unique skill of the human being that give us the opportunity to have a clear image in our minds about things
that untill now don´t exist in the real world”
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The Power Of Our Imagination
“When the Dream´s Come True “
I never could
convince the Banks
to invest in
Disneyland because
Dreams
do not give
any Guarantee
Walt Disney
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Descriptive Imagination
Rasmussen Consulting
The way that humans typically deal with confusing or !complex information. !
By adding structure to information we are effectively using descriptive !imagination to focus on repeating patterns and so see things in a new way.
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Creative Imagination
Creative imagination allows us to see what isn’t there.
is about generating truly new possibilities from the combination, !recombination or transformation of things or concepts. !
the domain of the impossible.
Rasmussen Consulting
Can you Think outside
The Box
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!Challenging imagination
!Deconstruction & Beyond,
Often using deconstruction and sarcasm, overturns all the rules and wipes the slate clean.
Encourages us to negate, defame, contradict and even destroy the sense of Progress
t might require throwing away and starting all over.
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All the team alignead by the same goals
Aspirational Leader
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Juego de los 3 Ladrillos
Este es un punto de vista de un conjunto de 3 ladrillos
Este es un punto de vista de un conjunto de 3 ladrillos
Este es otro punto de vista de los mismos ladrillos
Este es un punto de vista de un conjunto de 3 ladrillos
Entonces ¿cómo sería una vista alternativa? Entonces ¿cómo sería una vista alternativa?
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Juego de los 3 Ladrillos
With 6 Bricks with 8 points each one you can build
102.981.500 Different Models
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Strategic Plan in 1D Vs a Life in 3D
2 D Image 3D-Building
We are !
3D People
!Living
In a !
Business !
World in !
1D or 2 D
Strategic Plan in 1 D SP-3D
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Learning music by reading theories is like making love by mail.
!Luciano Pavarotti
Learn by Doing
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Play Vs WorkPlay is About Improving The Process Plan –Do, Plan –Do
Make a Mistake and Try Again, Learn and Improve All the Time Work is about Getting
Results
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Introducción a LSP
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The LEGO MINDSTORM Case Presented by Eric Von Hippel
Innovation Director of the M.I.T.
7 Engineers of the M.I.T.
They worked for
7 years
Create a Toy for Children
and Teenagers
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Users Improve the Product
3 Weeks After the Market Launch
1.000 Hackers Improve the Software
The clients were the young guys from the Silicon Valey
and the Technology Companies
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LEGO CHANGE THE BUSINESS STRATEGY
LEGO CREATE THE FIRST USERS COMMUNITY WITH THE LEGO AMBASADORS
AND THEY IMPROVE THE PRODUCT
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!
“The reason for creating Microsoft
was we have a vision of a world
with one computer in every house and
every office
Bill Gates
We Have a Dream
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Olympian Technology
de Marilyn King
How Simple People Doing Extraordinary Things
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Rasmussen Consulting & Juego Serio™ y su Red Global de Partners
Lucio Margulis !Director of Juego Serio™ Consulting !1st Certified Facilitator and Trainer of New Facilitadtor´s in the LEGO© SERIOUS PLAY™ method in Latam Business
[email protected] www.juegoserio.com 4-782-9459 15-3-267-7617
Stelio Verzera [email protected] +39.342.1977.213 !Lean Innovation Coach http://about.me/stelioverzera !Jacopo Romei [email protected] !Cocoon Projects Srl Value Driven Innovation
Juego Serio™ is the Partner of Rasmussen Consulting for Latam Robert Rasmussen is one the creators of the LEGO© SERIOUS PLAY™ !Juego Serio™ posee representantes en: -Argentina -Brasil -Perú -Chile -Guatemala -Panamá -México -Colombia -Ecuador -España