By LEGO® SERIOUS PLAY® Method
!Sistematic Creativity
and Open Innovation by Serious
Play
Speaker_Lucio I. Margulis
Rome-April-2014
The Argentine Creativity& InnovationAn Argentine Pope?
!“100%
Creativity & Innovation”
Argentine CreativityVatican Innovation
The Barbecue of God
The Child Creativity
“All the children were born artists, the challenge will be to keep their creativity when they grow” Picasso
Creativity is useless
if it doesn’t generate
InnovationDoubt everything you know
Think outside the box
Break the rules
Be ready to change the way you think
Is the opportunity to see the
creativity like an atitude in front of the events we live every day in order to look for innovative solutions in a sistematic way
!!!
Consiste en pasar de ver la creatividad como una virtud de unos pocos a ver en ella una actitud ante los acontecimientos
que vivimos. Implica crear soluciones innovadoras de
manera sistemática.
Systematic Creativity
Google Founders They Change The Web World !
Playng Seriously with LEGO©
Serious Games !
Concept & Definition
“Any tool, technology, tecnique or toy/game that helps !to improve the way to play with the uncertain future !
In order to improve the innovation quality”.
• Michael Schrage, M.I.T. Researcher (Serious Play Book !Author)
Develops within the participant…
…the ability to solve
problems by combining
both brain hemispheres,
integrating the rational
with the emotional.
The LEGO® SERIOUS PLAY® Method
The LEGO® SERIOUS PLAY® method is a facilitated thinking, communication and problem solving technique for groups
Traditional brain-storming and problem solving meetings!
20 - 80
100%
100%
100%
100%
100%100%
100%
100 - 100
A LEGO® SERIOUS PLAY® Meeting
20 – 80 !
80% of the Ideas, come from 20% of
the People
100 - 100
• more participation • more insights • more ideas • more ownership • better decisions • more fun
Traditional VS LEGO® SERIOUS PLAY® meeting
The Lonely Guy
24
We have a problem with getting everyone ON BOARD our current
initiatives to change our leadership
style
In LEGO® SERIOUS PLAY® we build Abstract Concepts and Ideas (Love) in a
Real/Concrete Way We make LEGO models with a meaning
Free Time Thinking
Family ThinkingMoney Thinking
Leader
Technical Thinking
Leader Real Time Identity
The Imagination
“Is the unique skill of the human being that give us the opportunity to have a clear image in our minds about things
that untill now don´t exist in the real world”
The Power Of Our Imagination
“When the Dream´s Come True “
I never could
convince the Banks
to invest in
Disneyland because
Dreams
do not give
any Guarantee
Walt Disney
Descriptive Imagination
Rasmussen Consulting
The way that humans typically deal with confusing or !complex information. !
By adding structure to information we are effectively using descriptive !imagination to focus on repeating patterns and so see things in a new way.
Creative Imagination
Creative imagination allows us to see what isn’t there.
is about generating truly new possibilities from the combination, !recombination or transformation of things or concepts. !
the domain of the impossible.
Rasmussen Consulting
Can you Think outside
The Box
!Challenging imagination
!Deconstruction & Beyond,
Often using deconstruction and sarcasm, overturns all the rules and wipes the slate clean.
Encourages us to negate, defame, contradict and even destroy the sense of Progress
t might require throwing away and starting all over.
All the team alignead by the same goals
Aspirational Leader
Juego de los 3 Ladrillos
Este es un punto de vista de un conjunto de 3 ladrillos
Este es un punto de vista de un conjunto de 3 ladrillos
Este es otro punto de vista de los mismos ladrillos
Este es un punto de vista de un conjunto de 3 ladrillos
Entonces ¿cómo sería una vista alternativa? Entonces ¿cómo sería una vista alternativa?
Juego de los 3 Ladrillos
With 6 Bricks with 8 points each one you can build
102.981.500 Different Models
Strategic Plan in 1D Vs a Life in 3D
2 D Image 3D-Building
We are !
3D People
!Living
In a !
Business !
World in !
1D or 2 D
Strategic Plan in 1 D SP-3D
Learning music by reading theories is like making love by mail.
!Luciano Pavarotti
Learn by Doing
Play Vs WorkPlay is About Improving The Process Plan –Do, Plan –Do
Make a Mistake and Try Again, Learn and Improve All the Time Work is about Getting
Results
Introducción a LSP
The LEGO MINDSTORM Case Presented by Eric Von Hippel
Innovation Director of the M.I.T.
7 Engineers of the M.I.T.
They worked for
7 years
Create a Toy for Children
and Teenagers
Users Improve the Product
3 Weeks After the Market Launch
1.000 Hackers Improve the Software
The clients were the young guys from the Silicon Valey
and the Technology Companies
LEGO CHANGE THE BUSINESS STRATEGY
LEGO CREATE THE FIRST USERS COMMUNITY WITH THE LEGO AMBASADORS
AND THEY IMPROVE THE PRODUCT
!
“The reason for creating Microsoft
was we have a vision of a world
with one computer in every house and
every office
Bill Gates
We Have a Dream
Olympian Technology
de Marilyn King
How Simple People Doing Extraordinary Things
Rasmussen Consulting & Juego Serio™ y su Red Global de Partners
Lucio Margulis !Director of Juego Serio™ Consulting !1st Certified Facilitator and Trainer of New Facilitadtor´s in the LEGO© SERIOUS PLAY™ method in Latam Business
[email protected] www.juegoserio.com 4-782-9459 15-3-267-7617
Stelio Verzera [email protected] +39.342.1977.213 !Lean Innovation Coach http://about.me/stelioverzera !Jacopo Romei [email protected] !Cocoon Projects Srl Value Driven Innovation
Juego Serio™ is the Partner of Rasmussen Consulting for Latam Robert Rasmussen is one the creators of the LEGO© SERIOUS PLAY™ !Juego Serio™ posee representantes en: -Argentina -Brasil -Perú -Chile -Guatemala -Panamá -México -Colombia -Ecuador -España